Dr. Charles Metelka - University of Wisconsin-Stout

Others 3.3
Total 648
Source: Porik, 2005
As seen from data above in the table, Pakistan has received increase in tourist
arrivals 378 .4 in 1995 to 648 .0 thousand in 2004 along with increase in tourism receipts
from 114 million in 1995 to 185 million in 2004 with majority tourists from Europe and
America, which indicates the importance of tourism development for Pakistan.
Pakistan in has also increased growth in tourist arrivals from all
major tourist generating markets which are UK. USA, Canada, Germany and
Afghanistan. This has been achieved by efforts ofPakistan government and Ministry of
Tourism and if this trend continues then tourist arrivals will achieve set its target of
720000 set for year 2010 as identified in the Tourism development Master plan by
WTOIUNDP. (Tourism in Pakistan, 2004) In addition to this, 2004 and 2005, according
to Pakistan Tourism Development Corporation, Pakistan witnessed new heights in
tourists' arrivals with 23 percent growth rate in 2005 by earning $185.30 million in
foreign exchange and receiving 798,300 tourists in 2005 as opposed to 648,000 in 2004.
The top tourist generating countries were UK, USA, China, Canada, Japan, India,
Afghanistan, Norway and Netherlands. Despite a relatively small pace of growth in terms
of tourist arrivals, tourism can playa significant role in socioeconomic development as
well as in improving the country's image worldwide. (Tourism in Pakistan, 2004)
Problems in Tourism Development
Despite the initiatives undertaken by government to develop tourism, Pakistan has
been facing problems in all aspects of tourism development as tourism in Pakistan is
0.5
100
26