Dr. Charles Metelka - University of Wisconsin-Stout

• Quetta and Gwadur requires proper development and tourism planning along with
the development of hill station resorts as well as chairlifts at Ziarat as well as
beach complexes in Gwadur and in other coastal regions.
The main consideration in tourism planning and development throughout
the country is the need for the construction of a proper road network as well as
other infrastructure facilities. Another important aspect is the safety and security
of the tourist and tourism facilities from all kinds of hazards which must be
enforced by integration of government, state and local bodies as well as with
cooperation of local law enforcement and communities. Hence, the efficient
planning and implementation of a plan requires dedicated monetary resources
and effective cooperation among concerned parties along with proper feasible
studies and action plans that are already in motion with the plan of declaring 2006
as Year of Tourism.
Marketing of tourism
After tourism planning and development, the most pressing problem
facing tourism growth in Pakistan is the projection of its image and identifying
new markets for growth. A well established destination with all investments and
facilities would decline soon if it is not known to the world. As a result of 9/11
and other terrorist acts in recent years, Pakistan has projected a negative image all
over the world especially in Western media and this needs to be addressed and
resolved in order to gain the benefits from tourism.
The first step in marketing tourism effectively would be to address
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