Franchise Asia APRIL 2015

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Interview Essential Life-Skills for Children Licensor of the Year Award The Singapore Franchising & Licensing industry recognised some of the most outstanding achievers in the franchise and licensing section through the FLAawards 2014 organised last year. The FLAawards 2014 organised on 16 October at Marina Bay Sands last year announced some well-deserving winners: FLA Awards 2014 Award Winners Franchisor of the Year: DAPUR PENYET Promising Franchisor of the Year: KCUTS International Franchisor of the Year: SIGNARAMA ASIA PTE LTD Franchisee of the Year: BOBBY CHIAM (7-ELEVEN) Licensor of the Year: SOULKIDS Star Achiever: EXPRESSPRINT We will bring a series of interviews conducted with these winners and share with you their strategies in being a leading brand as an inspiration to our readers. We start this issue by speaking to Sally Forrest, BSc, MRPharmS, MBA, Founder and Managing Director of SoulKids, the recipient of Licensor of the Year award at FLAawards 2014. 32 Franchise Asia • 2015 Vol 27
Interview ■ What was your feeling in SoulKids winning the ‘Licensor of the Year Award’ ‘ 2014 award? We were all delighted when the announcement was made. We felt that 10 years of inspiring work had paid off. We were very proud that all our processes, systems, training, content and results were recognized. Children from 5.5 years ok age all the way to 15 benefit from SoulKids We knew that our vision “to Inspire children the world over to be happy and successful in life “and to the known as the “brand of excellence in Life-Skills for children “was supported at the highest level by the FLA. ■ Can you name some of the factors that contributed to SoulKids’ exciting growth? SoulKids ® is the brand of excellence in teaching essential life skills such as happiness, success, leadership, teamwork to name a few. Our methodology and training content is fun and inspiring. Children learn and apply the teachings immediately and it really makes a difference in their lives. Parents see the difference and then want to learn the techniques themselves. We provide support for the parents and so it’s an allinclusive training for the family. ■ How does SoulKids stand out from the competitors? SoulKids ® offers our proprietary transformational programs that develop positive, balanced, self assured and confident children. Children from the ages of 5.5 to 15 all benefit. SoulKids ® training is inspiring, powerful and fun. SoulKids ® was recently voted best in class for life skills by Harpers Bazaar readers for the following reasons; Children Love SoulKids Our highly trained Mentors walk the talk. They have undergone rigorous training with the founder himself and have applied this training in their own lives first. SoulKids ® works with small groups of children and we have strict ratios of children per Mentor. This ensures each child receives the necessary attention. Parents are educated and supported too! We create a community where children feel loved and connected; reunions, blogs and inspirational messages are all part of the offer. We support the training with a professional retail offering - our range of best selling SoulKids ® books, DVD’s, notebooks, badges. SoulKids Coaches are able to offer one on one support for children Both the founders Vikas Malkani and Sally Forrest are qualified CFE graduates. 1. Helping children to become more confident, empowered, happy and successful in all aspects. 2. Teaching children how their mind works and how they are responsible for their own choices. 3. Modules that encourage learning through actual life experiences. 4. Fun essential Life-Skills Programs taught in a happy, safe environment, with lots of attention for each child. ■ What are some of the setbacks and challenges faced by SoulKids when starting out in licensing? And how did you overcome them? We always see challenges as opportunities. One of the initial considerations was our intellectual property and how we go about protecting this in 37 countries. Time, energy, effort and substantial investment went into securing the correct intellectual property protection. Another consideration was how to document all the processes and systems that we have been using successfully for so many years. Manuals, videos and training processes had to be created in a professional manner. Franchise Asia • 2015 Vol 27 33
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Franchise Asia APRIL 2015

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