Franchise Asia APRIL 2015

Contents
2015 Vol 27
10
06
FRANCHISE VIEWPOINT
Too Pedantic with the “P”?
The more brands stands out as
distinctive, one in a billion and
exceptional, the better.
08
SPECIAL
6 Franchises You Probably Don’t
Know About
You have to wonder what kind of
ideas, we view as crazy or shorttermed
now, will be a big deal in 10,
20 or 50 years from now.
Should You Sell Franchises Or
Build A Chain?
Three groups of talents will determine
whether expanding a business will
thrive well in your care or go worse.
17
20
22
14
INTERNATIONAL FOCUS
15 Steps to Starting A
Successful Franchise System
How many businesses decide to head
into a Franchising model with no plan
on how to get there?
Choosing the Right
Franchise Format
The traditional approaches to
customer activation are rapidly
diminishing as they fail to produce the
necessary results.
2015: Suit up for your A Game
‘Focused Execution’ is a deliberate
and engaged execution of the strategy
to create success for everyone in the
franchise eco-system.
Franchising Opportunities:
Testing Business Innovation via
Hong Kong
Hong Kong has become an
important showcase for brands from
around the world.
64
24
INTERVIEW
Ride the Wave of Success
with Kumon
The World’s Largest After-School
Learning Programme
Eye Level: Malaysia’s Top
Supplemental Education
Franchise
Angie Chee, Learning Center Support
Manager and Carolina Keong,
Franchise Recruitment & New Center
Support Manager
SoulKids ® : An Award-Winning
Franchise That Transforms
Children’s Lives
Sally Forrest, Founder and Managing
Director of SoulKids
41
LISTINGS
Over 120 Franchise to Start Now!
EVENT CALENDAR