Franchise Asia APRIL 2015

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nd 

22 International Franchise Exhibition & Conference 

FIM2015 is the largest annual franchising exhibition and conference 

in Southeast Asia and the only franchise event officially sanctioned 

by the by the Ministry of Domestic Trade, Co-Operatives and 

Consumerisms (MDTCC) and Malaysian Franchise Association 

(MFA). 

This year is the 22nd Franchise International Malaysia that will be 

held in Putra World Trade Centre (PWTC), Kuala Lumpur from 12th 

- 14th June 2015. This event assembles main players in the 

franchise sectors from all around the world to showcase their 

franchise systems and products as well as to discuss current 

franchise issues and focus on franchise as a key strategy in developing 

entrepreneurship and business expansion in Malaysia, especially 

in retail and service sectors. 

Apart from exhibitions, FIM2015 will also organize an International 

Conference. FIM2015 International Conference is an 

annual activities in the Franchise International Malaysia and 

included in world franchise calendar as well as recognized by 

World Franchise Council (WFC) and Asia Pacific Franchise 

Confederation (APFC). The objective of FIM International 

Conference is to pull together all local franchise players and 

international experts from various parts of the world for the 

purpose of sharing valuable knowledge as well as experiences 

with conferences, participants in franchise development and 

business directions. The areas covered are International 

expansion, disputes resolutions, the current issues regarding 

franchise businesses, franchise opportunities, franchisor – 

franchisee relationships, franchise agreement, financial 

support and etc. 

The theme “Leap Beyond the Limits’ is in line with the Malaysian 

Government‘s effort to develop local franchise industry towards 

national agenda to become a high-income nation status by 2020. 

FIM2015 will showcase 110 booths comprises of local franchisors 

and master franchisees. International franchise/license brands 

from USA, Australia, Korea, Taiwan, Singapore, Indonesia and 

Philippine in FIM2015. 

The exhibition is an all-in-one franchise solution centre that you can 

find franchisors, master franchisees, consultants, legal firms, 

government agencies, financial bodies, property developers as 

well as media partners gathering under one roof providing the best 

one-stop service to those intending to jump into the bandwagon of 

franchising. It will prove to you that FIM is the best avenue to develop 

successful businesses because it offers ready-made solutions. 

Other than that, FIM2015 International Conference shall bring 

across various issues and case studies on the franchise industry 

in Malaysia as well as in the ASEAN Economy Community 

(AEC) in a 1-Day event. The international conference will focus 

on 2015 global expansion plan, in line with FIM’s theme for 

2015, “Leap beyond the Limits”. FIM2015 International Conference 

will have a special appearance by Y.Bhg. Tan Sri Dr. Mohd 

Irwan Serigar Abdullah, Secretary General Of Treasury, Ministry 

Of Finance with a special keynote address entitled "Ensuring 

Prosperous & Competitive Service Sector – Strategies & 

Tactics ”. 

Besides exhibition and international conference, will also present 

several activities which are Business Matching, Coffees 

Barista Challenge by Gloria Jean's Coffees, Young Chefs Academy 

Competition and many more. 

FIM 2015 is expected to attract more than 11,000 visitors comprises 

of aspiring franchisees, business owners, investors and 

Government agencies. This year FIM2015 expected to get 

RM370 million potential business transactions for 3 days event. 

For more information, please visit 

http://www.mfa.org.my/fim2015/.

MESSAGE 

From Franchise Asia 

Published by: 

AcePremier.com Sdn Bhd (829271-K) 

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60 Jalan Sri Hartamas 1 

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www.AcePremier.com 

Publisher 

John Lim 

Editor 

Thiagarajan 

Editorial Team 

John Lim 

Thiagarajan 

Marketing & Sales 

John Lim 

Fiona Lim 

Adeline Chin 

Creative Team 

Nasyiha Badela 

Printer 

Times Offset (M) Sdn Bhd 

Get the Best Out of FIM2015 

If you are thinking of starting your own franchise, that is a great decision. Where is the best 

place to start looking for that franchise? Where else but at FIM2015. 

A franchise expo is a great way to learn about different franchises and speak to the different 

franchisors in person. Since they are all in one place it is easier to compare the different 

franchises available to you. However you must be on guard when you attend a franchise expo. 

You see, often franchise expos and business opportunity shows are filled with fast talking 

sales people. It’s nice to go in to see what’s available, but you need to take it all with a 

grain of salt. As with any other business, be wary of frauds going on with many of the verbal 

promises the salesman on franchise expos make (although we’re sure MFA would have 

screen the exhibitors). An alert person can fairly easily weed out the smooth talkers, and the 

commission based salesman, from the legitimate franchisors which are really looking for high 

quality future franchise owners. 

However, even with all the ‘dangers’, it’s still worth taking a trip to a franchise expo, spending 

the day, collecting business cards, brochures, and doing a little research on some of the 

companies because it’s hard to know what is, and what isn’t a good investment merely by 

walking about an expo listening to sales pitch. 

Having warned you, we also want to reiterate that there are many legitimate franchisors of 

reputable companies who are interested to have you in their stable of successful franchisees. 

And the FIM2015 could be the big break that you’ve been looking for. 

To your franchising success, 

John Lim 

Publisher 

www.facebook.com/FranchiseAsia 

Thiagarajan 

Editor 

Distributor 

Pansing Marketing Sdn Bhd 

Franchise Asia encourages reader feedback. 

Please email to editor@acepremier.com 

DISCLAIMER 

Although great care has been taken in compiling 

and checking the information given in this 

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AcePremier.com Sdn Bhd is not offering any legal, 

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with this publication. Prospective investors are 

encouraged to obtain disclosure documents and 

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Contents 

2015 Vol 27 

10 

06 

FRANCHISE VIEWPOINT 

Too Pedantic with the “P”? 

The more brands stands out as 

distinctive, one in a billion and 

exceptional, the better. 

08 

SPECIAL 

6 Franchises You Probably Don’t 

Know About 

You have to wonder what kind of 

ideas, we view as crazy or shorttermed 

now, will be a big deal in 10, 

20 or 50 years from now. 

Should You Sell Franchises Or 

Build A Chain? 

Three groups of talents will determine 

whether expanding a business will 

thrive well in your care or go worse. 

17 

20 

22 

14 

INTERNATIONAL FOCUS 

15 Steps to Starting A 

Successful Franchise System 

How many businesses decide to head 

into a Franchising model with no plan 

on how to get there? 

Choosing the Right 

Franchise Format 

The traditional approaches to 

customer activation are rapidly 

diminishing as they fail to produce the 

necessary results. 

2015: Suit up for your A Game 

‘Focused Execution’ is a deliberate 

and engaged execution of the strategy 

to create success for everyone in the 

franchise eco-system. 

Franchising Opportunities: 

Testing Business Innovation via 

Hong Kong 

Hong Kong has become an 

important showcase for brands from 

around the world. 

64 

24 

INTERVIEW 

Ride the Wave of Success 

with Kumon 

The World’s Largest After-School 

Learning Programme 

Eye Level: Malaysia’s Top 

Supplemental Education 

Franchise 

Angie Chee, Learning Center Support 

Manager and Carolina Keong, 

Franchise Recruitment & New Center 

Support Manager 

SoulKids ® : An Award-Winning 

Franchise That Transforms 

Children’s Lives 

Sally Forrest, Founder and Managing 

Director of SoulKids 

41 

LISTINGS 

Over 120 Franchise to Start Now! 

EVENT CALENDAR

Franchise Viewpoint 

Too Pedantic with the “P”? 

Brands play a key role in franchising your business - it is the face of the entire franchise. Choosing a 

unique brand is therefore essential. The more the brands stands out as distinctive, one in a billion and 

exceptional, the better. The main reason for this is that the public will view it as a brand and not a 

generic word or phrase to describe the goods and services it represents. 

By Geetha K. 

That is mostly like the reason why Pirelli chose to elongate the 

first letter in their brand 

– to make their brand unique. 

That they tried to prevent another party from using the unique 

elongated P is understandable. 

was the other brand and the dispute arose in Singapore. 

Were the marks substantially similar? Is the letter “P” the 

dominant part in both marks? Are they so dominant that the 

other elements in the mark are negligible? Are the marks 

visually, aurally and conceptually similar? These were some 

of the questions the Intellectual Property Office of Singapore 

(“IPOS”) had to contend with when faced with an opposition 

by Pirelli & C.S.P.A (“Opponent”) against Tao, Hsiu-Chih 

(“Applicant”). 

The Applicant owns CSL Sunmaster Enterprises Co., Ltd 

(“Sunmaster”), a Taiwanese company that designs and supplies 

curtains, blinds, sunshades and parts thereof. The Applicant 

claimed that she coined her trademark from her English name, 

“Tao, Sheena”. The Applicant has registered her mark in Class 

20 (Bamboo curtains; indoor blinds of reed, rattan or bamboo 

(sudare); curtain hooks and related products) and Class 24 

(Woven fabrics and knitted fabrics; non-woven textile fabrics; 

curtains of textile or plastic; shower curtains; curtains and such) 

in the European Union and Australia. 

The Opponents, founded in 1872, initially started out with a 

factory producing rubber articles and eventually diversified 

into many industries (which are not related to the Applicant’s 

industry). The Opponents have 19 tyre industrial plants in four 

continents, are the fifth largest operator in the world in the 

premium tyre sector, and were the exclusive tyre supplier for 

Formula 1 from 2011 to 2013. In addition to the “PIRELLI” 

trademark above, the Opponents relied on the following 

trademarks filed in Singapore to support their opposition: 

Although the opposition failed (sadly for the Opponents), the 

decision by the Hearing Officer from IPOS was interesting for 

many reasons. 

6 Franchise Asia • 2015 Vol 27

Franchise Viewpoint 

Obviously, the Opponents’ point of contention was in relation 

to the use of the Elongated P by the Applicant in its mark. The 

Opponents submitted that the Elongated P is the dominant 

component of the Opponents’ Marks and this brought similarity 

between the Opponents’ Marks and the Applicant’s mark, 

causing a likelihood of confusion in the public, and argued that 

the use of the mark by the Applicant is an act of passing off. 

Interestingly, the Opponents decided to initiate this opposition 

in Singapore although it had failed in two jurisdictions in the 

past. The adage “once bitten, twice shy” certainly did not apply 

here! In fact, that the Opponents lost the opposition in EU and 

Australia was advantageous to the Applicant here as excerpts 

from the decisions in EU and Australia were used in this case. 

According to the Applicant, the question to ask is whether the 

common element of the competing marks is so dominant as 

to render the different elements ineffective in eliminating the 

similarity between the marks. 

While answering in the negative, the Applicant provided that the 

hearing officer in Australia opined that, inter alia, “the overall 

impression of the trade marks is one of dissimilarity rather than 

resemblance” and that the Elongated P was not the portion 

of the trade mark “which will so overwhelm a person’s mind 

that they will not remember the word “Project” or “Pirelli” and 

confuse these two trademarks.” 

A similar decision was delivered in EU, where the marks were 

held to be visually similar to a very low degree and were not 

phonetically, or conceptually similar. 

The Hearing Officer in IPOS concurred with the Australian and 

EU hearing officers and found that the marks in dispute (shown 

below) are not visually, aurally and conceptually similar: 

Opponents’ Marks 

Application Mark 

the decision in Matratzen 2 whereby the European Court of First 

Instance dismissed the contention that a consideration of the 

dominant and distinctive components of a mark would mean a 

failure to consider the mark as a whole. 

Aurally and conceptually, the marks were found different. As for 

visually, the Hearing Officer held that, in verbatim, “the marks are 

visually similar in that they have one component, the Elongated 

P, in common. However, this is not sufficient to make an overall 

finding of visual similarity as the Application Mark contains other 

components that are not of negligible significance”. 

The Opponents’ argument for passing off failed as well as the 

Opponents did not have sufficient evidence to prove they had 

goodwill in Singapore at the relevant time. 

Tapering to an end here, the business nuggets a franchise owner 

could walk away with from this case are as follows: 

1. When creating a brand for your franchise business, use 

elements that is not common (letters are found to be 

common); and 

2. Understand that decisions and arguments used in other 

jurisdictions (where the decisions are comprehensive and 

well-thought out) will be used to the Applicant’s advantage. 

1. 

Sabel BV v. Puma AG (Case C-251/95), 1998 R.P.C. 199, 1998 

E.T.M.R. 1 (1997) 

2. 

Matratzen Concord GmBH v OHIM, Case T-6/01 [2002] ECR II-4335 

The known “overall assessment test” was relied upon 

whereby “visual, aural or conceptual similarity of the marks in 

question, must be based on the overall impression given by 

the marks, bearing in mind, in particular, their distinctive and 

dominant components”. 1 

With regard to the part of considering the “distinctive and 

dominant components” of the mark, the Hearing Officer relied on 

Geetha K. is the Director of Trademarks and 

Designs Division at KASS International, an 

established intellectual property firm with 

offices in Malaysia, Singapore and Indonesia. 

She has extensive experience in handling all 

aspects of trademarks and designs in various 

industries, including pharmaceutical, food & 

beverage, property development, automotive 

and apparel industries, and manages 

local, regional and international portfolios. 

She also provides franchising advice and 

assists with franchise agreements and 

the registration of franchises. For more 

information, visit www.kass.com.my or drop 

an e-mail to kass@kass.com.my. 

Franchise Asia • 2015 Vol 27 

7

Special 

6 

Franchises You 

Probably Don’t 

Know About 

It’s 1948, you’re in Baldwin, CA and you’re hungry. A friend suggests going to the In-N-Out 

drive through burger shack for fast drive-up service. You simply drive up to the window 

and get your food with very little or no delay. Such things were probably looked upon as 

crazy ideas destined to fail at the time, but now drive-thrus are everywhere. Banks have 

been using them since the 1920s. You have to wonder what kind of ideas, we view as crazy 

or short-termed now, will be a big deal in 10, 20 or 50 years from now. Let’s look at some 

unique franchise opportunities that may seem a bit off the wall. 


Special 

A Lice-squad 

House-Call 

The Canadian 

franchise Lice Squad 

makes housecalls. 

Based in 

Cookstown, Ontario, 

the franchise 

uses a device 

that dehydrates 

nits. Someone suffering from lice can visit a clinic for 

treatment or they’ll come to your home to help rid you of 

lice. The process is chemical free. 

A Fishy Situation 

Amelia Island, Florida based Captain Mac Danial offers 

a flounder gigging franchise. You read that right. Using 

aluminum boats, headlamps and a trident or multipronged 

spear, clients are treated to a boat ride into 

shallow saltwater mashes and inlets to skewer flounder 

lying on the bottom of the marsh or inlet. It’s probably a 

great experience and you get fresh fish to boot. 

You Will Wake Up and Be A Chicken 

There are few opportunities in the franchise world to 

take a nap on location. You can, but you will probably 

get evicted. Dublin, OH based Positive Change Hypnosis 

is the opposite. At their locations they use a six-point 

hypnosis method to help clients improve their life. It may 

be kicking a bad habit or as simple as correcting your 

short game at the golf course. Either way, they want you 

to go to sleep and help you do it. 

For Those About to Rock … We’re Not 

AC/DC 

Everyone, except maybe grandma, loves a music festival. 

Most of us have been to one at some point and it’s likely, 

if we can remember it, we had a great time. Putting 

together your own music festival is no easy task and most 

people would avoid the trials if they thought about it long 

enough. However, if you are in the UK there’s a franchise 

for music festival planning. 

Fake Festivals help you set 

up a local music festival 

complete with a stage, food 

vendors and a play area 

for children. Tribute bands, 

rather than the actual 

superstars, will come to put 

on shows and organisers 

keep all the profit. 

Elite K9 Goose Patrol 

David Marcks of Howell, NJ offers a unique franchise 

involving dogs and geese. Geese Police employs trained 

dogs to run geese off the golf course, out of the park 

and away from your business. The well-trained dogs are 

brought to the location several times until the geese 

surrender and stop coming back. 

A Naked Proposition 

Robert Burck, dubbed the naked cowboy by either 

himself or people that have seen him in New York’s 

Times Square, has a franchise opportunity for you. It’s a 

franchise opportunity that leads to standing in a public 

place in your underwear, a cowboy hat and boots while 

playing a guitar. The guitar aids in the naked illusion. It 

may sound far-fetched, but over a dozen people from 

Nashville, TN to Los Angeles, CA to Paris, France have 

signed up. The cowboys are also available for photo 

opportunities and to officiate weddings. 

Source: www.entrepreneur.com 


9

Special 

Should You Sell Franchises 

Or Build A Chain? 

How to decide which expansion 

plan is right for you 

By Mark C. Siebert 

The owner of an actively growing business may be contemplating 

on whether to franchise it or build it up to a giant business. When 

making decision on whether to franchise your business or to 

expand your business yourself, you need to consider if it favors 

you or not. You need to determine if the business will thrive well 

in your care or go worse. There are three groups of talents when 

it comes to expanding a business: 

• The first are those who are talented in growing a business 

to a certain level. Beyond this level, they might be declared 

bankrupt. In few years, this set of people can easily develop 

their business up to the level that they are matured to be 

franchised, but they can’t go beyond that. 

• The second sets of talents are not creative enough to start up 

a business from the scratch but they can handle bigger ones. 

They are the “big players” in the business. I called them big 

players because they have the money to buy franchises. 

• The last are those that have all it takes to build a business 

from scratch to big business, and even take it public. These 

set of people are usually those who are in love with their 

products or services and have all it takes to build it to a very 

large business. Apart from the profit they generate from the 

business, they have sound knowledge about their business 

and are inseparable from their business due to the passion 

they have for it. 


Special 

Notwithstanding, the above are also 

factors to consider when deciding on 

whether to franchise a business or expand 

it yourself. Of course, there are other 

factors that you need to consider when 

it comes to franchising or expanding a 

business yourself. 

The Advantages of 

Franchising 

There are many advantages attached 

to franchising over a company-owned 

expansion. Many business owners resort 

to franchising for four main reasons which 

include: 

• Capital: Expanding a business 

requires large capital. A business that 

is being operated with low capital will 

certainly take far more years to develop 

than the one that is funded with huge 

capital. The advantage is that the 

franchisor watches the business as it 

grow without spending any part of his 

money. 

• Motivated management: It’s a 

common truth that a business that 

is managed by motivated staff will 

surely do well. The franchisees will do 

everything necessary to see that the 

business expands. They see to the 

welfare of their staff. They also train 

their staff to become professionals in 

their jobs. The staff are trained to work 

towards the goals of the business. 

While the franchisee works eminently 

to expand the business, you are 

relaxed and yet, still get compensated. 

• Speed of growth: The franchisee 

invests huge capital into the 

business. A business filled with 

motivated staff and funded with huge 

capital is expected to do well. This 

makes the business to expand rapidly 

if properly managed. 

• Reduced risk: Since the business is 

franchised, most of the risk goes to the 

franchisee. The most interesting part 

here is that, despite not spending any 

of your capital in the business, you are 

still compensated. You grow by using 

other people’s money and at the same 

time, you are operating without risks. 

Debunking the Myths 

There are some wide held beliefs about 

franchising which are far from the truth. 

One of them is that, franchising is a 

system of dealing with franchisors legally. 

The reason for this belief is that America 

is a litigious society in which someone can 

sue anybody just for anything. 

Franchising is actually less prone to 

litigation. The reason is that a franchise 

contracts is a one-sided document. You 

can be protected if it is being handled by a 

professional attorney that specializes in law. 

Many litigation practices such as cases 

involving the proper use of advertising 

funds and that of territorial encroachment 

have been bypassed. There are now much 

fewer lawsuits than they were in the past 

couple of decades. 

The major issues that often lead to lawsuit 

are actually violations of franchise law 

and fraud in the document of selling a 

franchise. In order to prevent the former 

from happening, it’s important that you 

hire a professional franchise attorney 

and train all your staff on franchise law. 

Make sure that each and every one of 

your staff is honest with the company. 

Use a written checklist or better still, 

video tape to interview every franchisee 

concerning his or her sales process and 

the representation made. 

Franchising is a great tool that helps you to 

avoid liabilities. However, as a franchisor, 

each time any contract is signed by you, 

you are obligated to operate according to 

the terms of that document. 

Let’s consider the company-owned 

operations. 

If you are the operating the company 

yourself, you will be responsible for 

everything. You will have the liability 

for every lease you execute – ranging 

from equipment, vehicles, buildings. 

The liability also extends to all wrong 

operations in the business as well as 

customers and employees liabilities such 

as breach of contract, sexual harassment, 

personal injuries and so many others. 

However, in franchising, these liabilities 

are solely that of the franchisee. 

Nevertheless, this doesn’t mean that 

you cannot be sued. But with a good 

written contract, the liability will be that 

of the franchisee. In addition, you are 

also insured by the franchisee against 

any damage, harm and wrong operations 

resulting from the business. 


11

Special 

The second big myth in franchising is 

the control and the improved unit-level 

performance that some argue comes with 

it. Another belief is that, the ability to hire 

and fire an employee at any given time is 

a big advantage, where as with company 

operations, it’s difficult to do this. 

However, franchisors have a great deal of 

control in unit operations. 

Studies have shown that similar franchiseoperated 

sites are better managed than 

their company-owned counterparts. As 

a result of this, the franchised-operated 

sites outperform the company-operated 

sites in almost every aspect. 

Reasons 

There are two reasons for this. First is 

that, franchisees are highly motivated by 

their money and take pride of ownership. 

Secondly, franchisees usually stay put 

in their business for generation. They 

pass their business to members of their 

families. They develop an easy-to-follow 

system that can be easily understood and 

followed by anyone. They then, make sure 

that the system is thoroughly followed 

by their staff. This easy-to-follow system 

prevents them from spending money 

unnecessarily in training their staff from 

time to time. 

However, if a franchisee is not performing 

up to your expectation or standard, you 

have the right to terminate the contract. 

But if the franchisee is operating to 

the standard of the contract, there is 

absolutely no reason why you should 

consider terminating the contract. 

Choosing a franchisee has always 

been a big problem. When choosing a 

franchisee, it’s important to assess the 

franchisee critically before making any 

decision. In order to prevent any lawsuit 

against any franchisee, it’s advisable to 

choose the right franchisee. 

Risk attached to franchising 

Just like company-owned operation, 

franchising has its own limitation. There 

are some benefits that you will no longer 

be entitled to. 

As a franchisor, you will no longer be 

entitled to all your profits. You will only 

receive royalty which is a percentage of 

gross revenue. Instead of being entitled 

to 100% of your revenue as the business 

owner, you will only be limited to only about 

4 to 10% and probably some product sales, 

rebates and advertising fees. 

In the same vein, if the operating units 

generates only about 20% profit and your 

royalty is just 6 percent, you will need to 

sell about four to five franchises or even 

more to achieve the same level of profit 

a company would have fetched you if you 

owned the company. This means that 

if you have enough capital to run your 

business yourself, you would be entitled 

to 100 percent of the profit. However, your 

ROI would be higher through franchising. 

Although franchisors are also highly 

compensated with growth in revenue, it 

is important that the franchisor possess 

certain leadership style which are better 

suited to franchising. As stated earlier, 

it is not all business owners that have 

the quality of taking a business public. If 

you find out that you are better off with 

developing business to a certain level 

after which you cannot handle it anymore, 

it’s better to put it in the hand of a right 

person – the franchisee. 

Should You Do Both? 

Lastly, for the company trying to choose 

a growth strategy, it is important to 

recognize that it does not have to be a 

tradeoff between building assets and 

speed of growth. Most franchisors use both 

company-owned strategy and franchised 

strategy to run their businesses. 

They choose to operate the best location 

while they franchise secondary and 

tertiary markets. This means that they 

operate their businesses in units where 

they make more profits while they sell 

off less profitable units. However, others 

may choose to treat company growth 

and franchise growth equally. This 

means taking advantage of any positive 

conditions that promotes progress of any 

of them. 

Combining the franchise and companyowned 

growth, is the best for most 

companies. Even if the best strategy is 

used in either of these two, it still does not 

contribute to the success of the business 

as combining the two would. 

This article first appeared on entrepreneur.com 

and is reproduced here with permission. 


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Spire Research & Consulting, Jakarta 

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Marrybrown Sdn Bhd 

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International Focus 

15 STEPS TO STARTING 

A SUCCESSFUL 

FRANCHISE SYSTEM 

By Peter Buckingham 

In my work in Franchising, I am surprised by how many 

businesses decide to head into a Franchising model with no 

plan on how to get there. I see businesses that have tried to do 

it themselves, engaged a lawyer as a Consultant, or just tried a 

shot gun approach and fired shots at where they see a problem. 

My advice to any future Franchisor is to think in terms of the 15 

steps to Franchising, from when they cannot spell Franchising, 

until they appoint their first Franchisee - and decide how they are 

going to make it all happen. 

Whilst I am a Certified Management Consultant, we do not 

undertake the work as Franchise Consultants; however there are 

people in this area that can act as the specialist. Think of it like 

an orchestra and their job is to be the Conductor, and bring in 

(and out) the various instruments as and when required. In our 

case I say we are the first violin – needed for Strategic Network 

Planning, Site Selection policies and Territory Planning – and 

then we pass our work back to the Conductor and Client to move 

to the next steps. 



The Fifteen Steps to Franchising: 

1Undertake a feasibility study (or just your own due diligence 

to prove the concept you have can work). I become very 

concerned when I hear from potential Franchisors that they 

have not opened or company run the business they are planning 

to Franchise – and I even have said to major international 

companies intending to open in Australia, why not open a couple 

of stores yourselves to prove that it works. Unfortunately many 

American Franchisors say that is up to the Master Franchisor – 

and do I know anyone with $5M to invest? Most of those are still 

kicking tyres looking for their dream investor. 

5Site selection policy – decide what type of stores you are 

seeking in terms of size, where they sit in terms of Impulse 

or Destination, and how you can instruct other people in 

what you are looking for. Issues need to be considered include 

size, traffic (vehicle or pedestrian), visibility, parking, access, 

local generators (or neighbours) and many other issues. 

6If you are a service franchise, you probably need to 

grant territories especially if you have a central ordering 

concept where leads come in by phone or computer. 

What is the policy for Territories in terms of what makes up a 

sufficient size territory and how many should we be looking for in 

each main market? You may start with a “beer and pizza map”, 

however this develops an inconsistent Franchise System. 

2Understand that the costs to develop a workable 

franchise system is probably $50K - $100K, and 

thinking you will do it cheaper is a false economy. I am 

often asked to postpone payment for my companies’ service, 

and I remind the client that we are Consultants and that Banks 

are Banks – and go and speak to them if you plan to make an 

investment into Franchising. 

7Sort out your marketing and make the necessary 

decisions on who is your potential customer and how 

are we going to find them? If it is a walk up customer, 

then image and signs. If it is a phone in customer or web based 

customer, how do we attract them, inform them and entice 

them to make the call to purchase form us? Do we advertise 

in magazines, websites, bus shelters or many many other 

opportunities that will be thrown at you? 

3Arrange the writing 

of your Operations 

Manuals. Your choice if 

you do it yourself or work with 

a Professional company who 

will have templates and ways 

to construct these manuals. 

Ideally they may start as paper 

manual, however the modern 

companies are setting this up 

in a digital environment – thru 

the web. 

4Strategic Network Planning is thinking in terms of what 

the network may look like in 5 or 10 years. It is about what 

type of areas you should be physically looking for sites 

in. This investment may save you huge amounts in mistakes, as 

there is no cheap reversal in leaving or closing a store – and less 

if you lose a legal case if the store you approved turns out to be a 

disaster – and you have no process you can demonstrate in how 

you made the decision. 

8Find your first few stores. This can be undertaken 

internally, or you may want to appoint a professional 

site finding company who are expert in negotiating with 

Leasing agents and Real Estate agents. 


15


Franchisee now needs to undergo training in 

the Franchise System. This probably needs to be 

13Our 

done internally, partly by our leaders and hopefully we 

have some form of company operation that they can train within 

to learn the ropes of the business into which we are about to 

appoint them. 

the opening. We need many things to come 

together at the same time to open successfully. This 

14Plan 

can include stock, equipment, staff, vehicles and 

some Local Area Marketing. 

9Appoint a Law firm to write your disclosure Agreements 

and Franchise Agreements. This may involve some major 

decisions as the Agreements need to line up with what 

you are offering a Franchisee. Decisions have to be made such 

as Franchise periods and options to renew, territories or not, 

exclusive or non-exclusive territories, exclusion zones and many 

other issues that will govern how you operate in the future. 

future franchisees. This is crucial to the future 

of the business so how will this be done? Review the 

10Attract 

options and decide how much involvement you want 

in the process of acquiring leads and selecting franchise buyers. 

You can manage everything yourself, engage help along the 

way with lead generation or appoint a specialist who will qualify 

future franchisees on your behalf. Decide on a process to approve 

franchisees. How will franchise buyers be profiled and interviewed? 

our new Franchise, and support the Franchisee 

who is probably taking the biggest business decision 

15Open 

in their lives. They may need their hand held and that 

is what our Field staff and operations people need to do – even 

if that is one person also holding the title of Franchisor, MD, 

Development Manager and Chief Operations officer. 

I can only say to a future Franchisor look at these steps and 

see if you have them covered. If you are looking at going into a 

newly formed Franchise System, maybe this list can form part 

of the questions you need to discuss with the Franchisor to feel 

comfortable that all these items are covered – before you part 

with your initial Franchisee Fee. 

we now have an approved Franchisee, we 

need to match the Franchisee with the potential site, 

11Assuming 

hoping the timing is right that the Franchisee is willing 

to take on the location that has been put forward, and we are 

approving as suitable for our System. 

store fitout now needs to occur and it is in our 

interest to ensure this is done to our standards. Do 

12The 

we appoint a fit out company, or allow the Franchisee 

to organise the store fit out themselves? Either way we need 

controls so it meets our corporate standards, which hopefully are 

well documented in our Operations Manuals – step 3. 

Peter Buckingham is the Managing 

Director of Spectrum Analysis 

Australia Pty Ltd, the leading 

Geodemographic and Sales 

Prediction Modelling Company in 

Australia. He is also a Director and 

Vic / Tas President of the Institute of 

Management Consultants. Peter is 

contactable by email at: 

peterb@spectrumanalysis.com.au or 

visit www.spectrumanalysis.com.au. 



Choosing the Right 

Franchise Format 

By Dr. Benjamin C. Litalien, CFE 

The Foundations of Franchising 

A shopkeeper serving customers provided the catalyst for the 

historical roots of franchising. The realization that the only way 

to serve more customers was by expanding, coupled with limited 

capital to sustain rapid growth, led the pioneers of the franchise 

model to lay a solid foundation. Much of the early development 

of the franchise model was in the foodservice sector, with such 

iconic brands as A & W, Kentucky Fried Chicken and Dairy Queen 

leading the way. There was significant growth in the hospitality 

sector with Howard Johnson, Holiday Inn and Marriott using 

franchising to efficiently penetrate global markets and extend 

their brands. In all these examples the common element was the 

requirement for a physical premises to operate from, and many 

times with particular and distinguishing appearances such as the 

golden arches. 

The focus of the franchise was building an attraction for customer 

to visit through unique architectural themes, convenient and 

prominent locations and compelling signage. And, of course a set 

of operating procedures that would support a quality customer 

experience once the customer arrived at the franchise location. 


17


While the foundations of franchising revolved around the 

location, the landscape has changed dramatically over the past 

two decades, opening the door to many more business concepts 

and potential franchisees. 

The Complexities of Fixed-Location 

Franchises 

Most individuals looking at a franchise to be operated from a 

dedicated location do not have experience in site selection, 

therefore they must rely on the franchisor for significant support. 

However, the level and intensity of support can vary widely from 

one franchisor to the next. Some franchisors take a “hands off” 

approach and only offer candidates a modicum of information 

from which to determine a location for the franchised business. 

The information may be based on the physical parameters of 

the concept, such as square footage, ceiling height and signage 

requirements. Yet, the factors that will ultimately determine the 

success of the location will have more to do with the density of 

likely customers. 

this information it will be difficult to determine a sale projection. 

The other key complexity of a fixed-location franchise is obtaining 

the space, whether through a lease or purchase. Again, many 

potential franchisees have little or no experience with such 

transactions, which can be very complicated. If the franchisor has 

a reasonable number of existing locations then they should have 

some level of support to assist new franchisees in negotiating 

the key tenants of a lease or purchase. Certainly, the use of 

independent outside legal and financial advisors is essential to 

ensure all the risks are clearly understood. Finally, even if you 

get the location and the lease right, it is often hard to predict 

demographic shifts which could impact the business concept 

over time. All of these important considerations have fueled 

continued expansion of franchising into the service sector. 

The Explosion of Service-Based 

Franchises 

Reflecting the dramatic shifts in technology and consumer 

desires for more leisure time, franchises based on providing 

essential services has grown at unparalleled pace and 

encompasses hundreds of concepts. As consumers focus their 

time on entertainment, they instinctively increase their interest 

in reducing their commitments to “chores” such as landscaping 

and yard maintenance, home services such as carpet and tile 

cleaning, and technical trades such as air conditioning and 

plumbing repairs and maintenance. 

The franchisor should know from their experience their customer 

profile(s) and should support franchisees in identifying locations 

with an adequate base of qualified customer targets. Without 

Increasingly, consumers require service providers to attend 

to their needs wherever they may be…in their home, in their 

driveway and in some cases at their place of work. This pattern 

of demand has spawned innovative and exciting development 

of franchises in the service sector, and for many would-be 

small business owners, a more attractive model. The thought 

of working from a fixed-base of operation does not appeal to a 

broad cross-section of society, so the emergence of franchises 

featuring flexibility and independence operationally has been 

a welcomed addition of opportunity. Another key driver is 

affordability given the start-up costs are dramatically lower as 

are the ongoing expenses in many cases. Yet, there are distinct 

challenges with a service-based franchise model to consider. 



Attracting and Keeping Customers 

The name of the game in service-based franchises is customer 

acquisition. Since you don’t have a location the customer is 

driving by or otherwise focused on visiting the strategy for 

attracting customers is significantly different. This is further 

complicated by the increasingly segmented marketplace 

for advertising and media as consumers are overwhelmed 

with choices. The “Consumer Decision Journey” developed 

by McKinsey, a leading global consulting firm, highlights this 

fundamental shift whereby consumers are actively researching 

and seeking information rather than waiting for companies to 

feed it to them through advertising. 

Although on the surface it may seem a service sector franchise 

is less complicated given you don’t have to commit to a specific 

location, negotiate and sign a long-term lease, and you are 

susceptible to shifting demographics, the ability to acquire 

customers is critically important and increasingly complicated. If 

your passion is to operate a fixed-location franchise then focus 

on a franchise that provides significant support for site selection 

and real estate/lease negotiations. If a service-based model is a 

better fit for you then focus on a franchise that has developed a 

proven method for acquiring customers. 

Rising Above the Ordinary 

The landscape of opportunity has expanded dramatically over 

the past decade in franchising, enveloping the service sector at a 

rapid pace. Individuals that take the time to understand the type 

of business they can be passionate about and is aligned with 

their personality and interests will rise above the ordinary. 

The traditional approaches to customer activation are rapidly 

diminishing as results fail to produce the necessary results. 

Instead, sophisticated customer profiles are created using 

socioeconomic modeling so that service-based franchise brands 

can target high-profile consumers with valuable information. 

This approach leads consumers to accept the brand in their 

consideration set of options. Once the customer experiences the 

service it can either solidify their loyalty, which is of tremendous 

value, or drive the brand out of their future consideration. Unlike 

a restaurant, hotel or retail franchise where the attraction is the 

location, service-based franchises need to proactively seek out 

customers to survive and they need to ensure an exceptional 

experience to thrive. 

Finding the Right Fit 

There has never been a more exciting or opportunistic time to 

engage in franchising given all the changes that are underway in 

the global society. Many developing countries are experiencing 

economic growth due to the emergence of franchise brands, 

primarily in fixed-location concepts, which is opening the door 

for many local entrepreneurs. The expansion of service-based 

concepts has fundamentally shifted the focus of franchising in 

the U.S. and many major economies around the globe. The key for 

would-be entrepreneurs is finding the right fit and it begins with 

taking a personal assessment. Investing in a franchise requires 

a commitment to the business model and the brand, so making 

sure the type of business, the work environment and the concept 

category are aligned with your personality, your market and your 

investment capabilities is essential to a successful outcome. 

Dr. Litalien is the founder and principal of 

Franchise Well, a specialized consulting 

practice supporting franchise companies, 

prospective franchisees and nonprofit 

organizations interested in the franchise 

sector. He is a Certified Franchise Executive 

as designated by the Institute of Certified 

Franchise Executives where he also serves 

on the Board of Governors. He teaches the 

Franchise Management Certification Program 

at Georgetown University in Washington, DC 

and is a frequent author and speaker on franchising. For more 

information, please visit the website at www.franchisewell.com or Ben 

can be reached at ben@franchisewell.com. 


19


Suit up for your 

“A Game” 

By Harish Babla, Managing Director, Franchise Mind USA. 

“Eight percent of success is showing up.” 

—Woody Allen 

Just wishing for great things to happen, just hoping for what you 

want and need, just dreaming about success isn’t going to just 

happen unless you suit up and get ready to play your “A Game”. 

In his book “GO FOR THE GOLD” Eric Harvey writes “If you don’t 

fully show up, neither will success” He elaborates that showing 

up means: 

1. Being Physically present 

2. Being Mentally focused 

3. Being Emotionally committed 

most of the time disguised as activities. Most businesses and 

people are constantly in reactive mode, so wound up with the 

day’s fire fighting and completely oblivious to the priorities of 

the business that drive success. Not being able to ‘see the 

forest for the trees’. 

In franchising, Franchise Mind presents the concept of 

‘Focused Execution’ by the franchisor: a deliberate and engaged 

execution of the strategy to create success for everyone in the 

franchise eco-system. 

It is not merely sufficient to designate oneself as a franchisor, 

or to have the necessary legal documents prepared or to even 

mechanically perform activities to attract potential franchisees. 

Being suited up for your “A Game” requires not just your physical 

presence but being fully engaged and committed to your success. 

In any business there are always multiple priorities, 

opportunities, challenges and distraction. Yes, distractions 



Truly successful companies and leaders are successful because 

they are: 

1. Physically present. Being present and fully aware of what 

is happening around them. If we were to use a tradeshow 

analogy, it isn’t sufficient to just show up in an embroidered 

logo shirt at the booth and expect that the tradeshow will 

be successful. Yes, that is the first requirement, showing 

up. However, being physically present requires being aware 

of ‘things’ happening around you: are the brochures lined 

up properly, is the light falling in the right place, will the 

plant come in the way of people wanting to come inside the 

booth and the many other things happening both inside 

and outside the booth that can affect how the game is 

being played. 

cannot choose to show up some days and not show up on 

others. You must be suited up and ready to give it your all. Are 

you prepared to be world-class? 

2. Mentally focused. Together with physical presence is 

required focus on the outcome. Continuing the tradeshow 

analogy, being prepared to answer objections from tradeshow 

participants, being prepared to answer questions, being 

prepared to present your offering with passion and conviction 

and having multiple scenarios outlined in your head based on 

the direction of the conversation with a prospect. The mental 

focus is such that you are able to concentrate on achieving 

the desired outcome. 

3. Emotionally committed. A vast majority of people desire, 

dream or hope to succeed but are not willing to do what is 

required to achieve that dream. To do what is required to 

succeed is much harder than wishing to succeed. Renowned 

Master of Vedanta, HH Swami Chinmayananda so aptly says 

“Some act till they meet obstacles, others act inspite of 

obstacles, and conquer them; but some act not, fearing the 

possibility of obstacles, that might arise enroute.” 

In our tradeshow analogy, the fear of rejection stops many from 

following up with prospects they have chatted with at the tradeshow. 

Of course their actions are nicely packaged with intellectually sound 

rationalizations. At the end, it is a demonstration of the lack of an 

emotional commitment to success. 

Being a world-class franchisor, a world-class business owner, 

a world-class executive, a world-class athlete, a world-class in 

anything requires you to play your “A Game” at all times. You 

In any field of work success demands that you show up not 

just with your body, but being fully prepared to play the game 

to the best of your ability, being focused on winning and being 

committed to do what is necessary to being world-class. 

As Author, Seth Godin says, “GO! Make something happen.” 

Harish Babla, CFE is the Managing Director 

of Franchise Mind USA and currently lives 

in Singapore. A successful entrepreneur, a 

business visionary, an inspiring franchise 

leader, a mentor to many companies and 

a growth strategist who has honed his 

franchise skills in various capacities 

since 1983. 

Harish is passionate about growing franchise 

companies and helping others achieve their 

dreams of building successful global franchise companies by ensuring 

the highest standards of franchise excellence with a strong focus on 

growth and operating results. 

Harish is currently the CEO of Global Franchise Masters Private Limited 

a unique company that is responsible for the global expansion of 

BrainFit Studios (www.BrainFitAdvantage.com) and Acumen Sports 

(www.AcumenSports.com). 

Harish is a Certified Franchise Executive as designated by the 

International Franchise Association and conducts learning events and 

mentoring for numerous companies all over the world. Harish can be 

reached at harish@Franchisemind.com 


21


Franchising Opportunities: 

Testing Business Innovation via Hong Kong 

Hong Kong has become an important showcase for brands from around the world. This is partly 

thanks to the influx of affluent tourists from the Chinese mainland over recent years. Many of the 

brands showcased in Hong Kong have found favour among these tourists, with a number of them 

having been impressed by the genuine quality, fashionable designs and shopping environment 

on off throughout the city. Mainland tourists tend not to visit Hong Kong just to shop, but also to 

experience its cosmopolitan lifestyle. 

As the enduring home of a substantial number of expatriates 

and a truly international city at the very heart of Asia, Hong Kong 

embraces a rich diversity of cultures, talent and ideas. The city 

fosters a deep sense of inclusion, connection and a commitment 

to building both understanding and extensive networks with the 

rest of the world. Hong Kong is, thus, well-positioned to be the 

cultural gateway between the East and the West, gathering and 

distilling the very best of Asian cultures for its residents and 

international visitors, while also bringing the finest examples of 

global culture to Asia. 

Hong Kong, as the lifestyle capital of Asia and a major exporter 

of many lifestyle products (including films, music, visual arts, 

media, entertainment and fashion) is then the ideal place to 

showcase and market franchise concepts. 



Innovation and 

Creativity Breed 

Success 

While Ronnie Cheng first came across 

liquid nitrogen ice cream in England, 

he quickly realised that this special 

product was notably smoother than 

traditional gelato. There was also a fun 

element to watching it being made, 

with the suffused smoke creating a 

captivating and alluring atmosphere. 

Ever since this initial encounter, one 

tantalising question was uppermost 

in Cheng’s mind – could he build a 

business based around this product? 

As a pharmacist with biochemical 

knowledge, Cheng understood that 

liquid nitrogen could be utilised to 

instantly freeze different natural 

ingredients into ice cream. The use 

of fresh and natural ingredients to 

create the ice cream ensured there 

was no need for artificial colouring or 

preservatives, common ingredients in 

traditional ice cream. This made-toorder 

ice cream also does not need to 

be prepared in large batches, making 

each serving fresh and quite unique. 

All of these characteristics combine 

to make liquid nitrogen ice cream an 

appealing product, especially for those 

middle class Hong Kong consumers 

who are renowned as being very open 

to trying new things. 

After careful consideration, Cheng 

decided to quit his job in England and 

return to Hong Kong and fully commit 

himself to this new business venture. 

Cheng spent a year preparing before 

his first Lab Made 

shop opened in 

2012. Now the 

brand extends 

across five outlets in 

Hong Kong and two 

in Shanghai. It has 

also developed more 

than 80 proprietary 

recipes. Cheng 

believes that its 

variety of innovative 

recipes sets Lab 

Made apart from its 

competitors, lures 

new customers in and 

results in repeated 

purchases. 

Not long after Lab 

Made’s launch, it 

became a media 

favourite, winning fans 

with its superior quality, 

spectacular creations 

and its ability to 

customise each serving. 

At the same time, Cheng 

received considerable 

interest from investors 

looking at franchising 

the business. Cheng now 

believes the brand is ready 

to be franchised, following 

years of fine-tuning its 

operational procedures 

and training manual. To 

this end, franchise rights 

have now been assigned in 

Shenzhen, Dongguan and 

Wuhan. 

With a vision to start a 

truly ‘cool’ trend and open 

200 shops via franchising 

across the mainland by 2017, 

Cheng is continuing to look for 

Chinese partners. This year he 

will exhibit at the World SME 

Expo in Hong Kong, where 

he will be able to introduce 

his business concept to a 

wide number of prospective 

investors. 

This article was provided by Hong Kong Trade Development Council (HKTDC) 

For more information, visit: www.hktdc.com 


23

Interview 

RIDE THE WAVE OF SUCCESS WITH KUMON 

The World’s Largest After-School 

Learning Programme 

Kumon began with a parent’s love. Determined to help his eight-year-old son, a math 

teacher named Toru Kumon developed the materials and guiding principles of the Kumon 

Method. Today, in 48 countries and regions on six continents, Kumon is helping millions 

of children succeed in the classroom and in life. Now, you’re invited to build a career 

by empowering children to become self-learners, and help them to achieve more than 

they ever thought they could through the Kumon Method. Franchise Asia got the Kumon 

Franchise Team to tell us more. 


Interview 

■ Kumon is the ‘world’s largest after-school math 

and reading programme’. Can you briefly explain 

the uniqueness of this method? 

Kumon is an academic programme like no other and we have 

around 40,000 Kumon students in Malaysia to prove it. At Kumon, 

we believe in the potential of each and every child and that they can 

advance irrespective of their age or school grade level. As we believe 

each student is an individual with different styles of learning and 

abilities, even the sets of Kumon materials given to the same age 

group are not always similar. Every student’s study plan is different, 

and the difficulty of the levels will be similar to school level. Instead 

of passively receiving instruction from teachers or tutors, Kumon 

students actively develop self-learning skills. 

Under the Kumon Method, every student will be required to take 

an achievement test before progressing from one level to another. 

The test by the way is a self-test for the Instructors to evaluate 

themselves too. 

At times if necessary, we even start students at an early age at 

the basic levels where they’re taught to draw lines to develop their 

motor skills to improve on their alignments; from simple lines to 

more difficult ones. We know that alignments are important when 

it comes to vertical sums, which may affect a student’s answer 

when not corrected early on. 

At Kumon each student progresses at his or her own pace through 

an individualised programme of worksheets carefully planned 

by the Instructor. The Kumon worksheets are the keys to the 

Kumon Method, and to a child’s success. Kumon worksheets 

are structured to allow progression in small steps, enabling each 

student to advance smoothly from easy to difficult problems and 

ultimately toward studying advanced high school level materials on 

their own. The worksheets provide examples of how to solve each 

problem, enabling students to self-learn new concepts on their 

own. Information such as students’ reactions to the worksheets 

and feedback from Instructors are continually taken into account 

when revising worksheets. 

■ Kumon is renowned for its Math Programme. 

Not to be outdone, the Kumon Reading 

Programme is equally well-known and result 

producing. Can you briefly tell us what both 

these programmes emphasise? 

From counting to calculus and beyond, the Kumon Math 

Worksheets enable students to progress all the way up through 

high school-level math. The benefits of the Kumon Math 

Programme are manifold. Kumon’s assignments progress in small 

steps to build all of the critical skills needed to study high schoollevel 

calculus. Each worksheet not only covers specific concepts, 

but also helps students develop mental calculation and reasoning 

skills and improve their problem-solving techniques. 

The Kumon Math Programme simply gives students a solid 

foundation and a head start, helps improve performance in 

math class, increases your child’s overall math comprehension 

and prepares your child for the rigours of high school and 

advanced mathematics. 

The Kumon Reading Programme on the other hand covers 

everything from learning letter sounds to reading high school-level 

literary texts. And the benefits are plenty too. Kumon’s assignments 

incrementally build on each subject to develop students’ comfort 

with and understanding of reading. Each worksheet not only covers 

a specific concept, but also helps students interpret information, 

expand their vocabulary, and enhance reading and writing ability 

and overall comprehension. 


25

Interview 

The Kumon Reading Programme gives pre-readers and early 

readers a solid foundation and a head start. It improves overall 

reading and writing skills at all grade levels. It increases your 

child’s vocabulary and reading comprehension, and develops a 

love of reading and appreciation of great literature. 

■ Kumon helps ‘children learn how to learn 

on their own, and develops strong academic 

skills’. Is Kumon similar to after-school tutoring 

(tuition) sessions? 

At Kumon, our math and reading programmes help children of all 

ages and levels become eager, independent self-learners. Unlike 

tutoring sessions, Kumon helps children learn how to learn on 

their own, and develops strong academic skills. Our students gain 

a sense of confidence that will help them in the classroom and 

beyond. Kumon gives opportunity to students to study beyond 

school or grade level and as to date we have more than 45 percent 

of Kumon students studying advanced materials in Malaysia. 

■ The Kumon Method emphasises on ‘individualised 

learning method’. Can you briefly explain how this 

method works, and the benefits of it? 

The starting point for each Kumon student is determined 

individually. That’s the reason before a student enrols with Kumon, 

the student is given a diagnostic test. Students start with the level 

where they can attain a perfect score by studying on their own. The 

worksheets have been designed in a way that allows students to 

figure out how to solve problems on their own. 

If students continue to study at their own pace, they will catch up 

with their school grade level and eventually advance far beyond 

it. And the Kumon Instructor supports each student in developing 

self-learning ability. The role of a Kumon Instructor is to bring out 

the potential in each individual. 

Even though Kumon worksheets are designed to allow students 

to advance through self-learning, nonetheless, there are times 

when students encounter problems that they don’t understand 

or are unable to solve on their own. At times like these, Kumon 

Instructors do not spoon-feed students with problem-solving 

methods. Rather, our Instructors find out how much the students 

Our students gain a sense of confidence that will 

help them in the classroom and beyond 


Interview 

understand before giving them hints. Instructors may also show 

students example problems or previously studied material to 

help them solve difficult problems on their own. In doing so, 

students enjoy a sense of achievement and are able to master 

new material independently. 

■ For those interested in Kumon franchise, you 

have Kumon Franchise Orientation. What does 

this orientation cover? And who can join them? 

There are specific procedures to apply for Kumon Franchise. The 

first step is to send an official email to enquire on the Kumon 

Franchise at franchise_opportunity@kumon.com.my. Kumon 

Office will send the Franchise Application Form and contact 

candidates for phone interview. Selected candidates will be invited 

to attend Kumon Franchise Briefing and Franchise Orientation. 

Assessment of suitability to become a Kumon Franchisee will be 

carried out on both days. Candidates, who have gone through 

initial assessment successfully, will be required to prepare a 

Franchise Business Proposal and present to the Management 

during the final interview. Candidates, who have successfully gone 

through all of the above steps including the final interview, will be 

invited for consecutive 5-weeks New Instructor Training. 

■ Must one be a Kumon Instructor to become a 

Kumon Franchisee? 

Kumon Franchisee is a Kumon Instructor who has the 

responsibilities for the operation and development of each 

student in the Kumon Centre. Kumon Instructors are devoted to 

each child’s development and growth. In order to give students 

appropriate instruction, the Kumon Instructors monitors the 

approach and progress each student makes to ensure they are 

learning at an optimal level. Through close observation and 

evaluation, Kumon Instructors determine the “just right” level 

for the students, ensuring that students will always experience a 

sense of achievement from their studies. Individualised instruction 

is given to each student to ensure their appropriate learning level 

is maintained. 

Kumon Instructors continually reviews how each students develop 

through their studies. This is then communicated back to the 

student by praising them on their efforts and achievements to 

maintain the motivation and feeling of success. The Instructor 

regularly reports these development points back to parents so 

their achievements are noted and recognised. Thus, one must be 

a Kumon Instructor in order to become a Kumon Franchisee. 

■ What are the criteria a prospective Kumon 

Franchisee should have to join your franchise 

family? 

Kumon Franchisees must have reasonable business acumen, 

able to multi-task; possess strong organisational skills and the 

most important traits that we look for in a Kumon Franchisee is a 

person with high passion and enthusiasm in nurturing students. 

We welcome like-minded person who believes that each and 

every child can soar beyond any imagined limit and find joy in 

nurturing children. A person who is sensitive to positive changes 

in a child, celebrates his or her success and continues to nurture 

the pursuit of his or her potential. 

A prospective candidate doesn’t have to be a teacher or have 

teaching experience. Instead any person with higher tertiary 

qualification in any discipline or professional with strong 

Mathematics and English skills can join the Kumon Family. 

However to become a successful Kumon Franchisee, it requires 

dedication and full commitment to develop the Kumon Centre. 

KEY FACTS 

Company Name: 

Kumon Education (Malaysia) Sdn Bhd 

Address: Level 7, Menara Citibank, No. 165, 

Jalan Ampang, 50450 

Kuala Lumpur, Malaysia 

Phone: 1800-88-1010 

Website: 

my.kumonglobal.com 

Year Established: 1995 

Country of Origin: 

Japan 

Contact Person: 

Mr Chris Wang 

Email Address: 

franchise_opportunity@kumon.com.my 

Type of Business: 

Education (Mind Development Centre) 

Types of Franchise Available: 1 

Number of Units: 1 

Size of Units: 

Minimum 1000 sq ft 

Franchise Fees: 

Mathematics (RM6,000) 

English (RM4,000) 

Franchise Term (years): 5 years 

Royalty: Provisional License Period (45%) 

Full License (40%) 

Marketing / A & P Fund: N/A 

Estimated Initial Capital: RM50,000 to RM100,000 

For more information on Kumon Franchise, please contact: 

1800 88 1010 or email to: franchise_opportunity@kumon.com.my 


27

Interview 

EYE LEVEL 

Malaysia’s Top Educator In Self-Directed 

Learning, Critical Thinking and Blended 

Learning Education Franchise 

Eye Level, the leading Self-Directed Learning, Critical Thinking and Blended Learning 

(Online & Offline) education, with over 30 years of experience wants to share its success 

with you. To find out what’s in store for prospective franchisees, Franchise Asia met 

up with Ms. Angie Chee, Learning Center Support Manager and Ms. Carolina Keong, 

Franchise Recruitment & New Center Support Manager of Eye Level to learn more. 

Angie Chee (left) and Carolina Keong 


Interview 

■ Can you briefly describe what Eye Level 

is about? 

Angie Chee: Eye Level is a supplemental education program that 

originated in Korea. The education is for children aged 3 to 15 

tailored to an individual child’s strengths and weaknesses. We 

start a child at a level where the child understands. To do this, 

we give a test to the child first to see which level he or she is at 

and only then assign an appropriate level for the student, at a 

pace the student is comfortable with. This way, Eye Level helps 

to nurture problem solvers, critical thinkers and lifelong learners 

with a study path tailored to the students’ abilities. At Eye Level, 

we focus on mastery of concept, speed and accuracy, as well as 

mental calculation. 

■ Eye Level is said to be Malaysia’s leading 

Critical Thinking & Blended Learning (Online & 

Offline) Education. Can you describe what is so 

special about this type of education? 

Angie Chee: Let’s start with Eye Level math program where we 

have Critical Thinking Math (CTM) and Basic Thinking Math. 

Basic Thinking Math is simply the one taught in school. CTM on 

the other hand is not taught in school. The CTM program helps 

to develop student’s spatial sense, problem solving, patterns and 

relationships, measurements and reasoning skills. The degree of 

difficulties in our program is gradual hence ensures success as 

our students learn at their own pace. Through survey conducted 

we found that our students are able to understand their lessons 

better through our program. 

To keep our programs updated according to the learning styles of 

the education trend, we improvise our program from time to time. 

And to help us do this is our research institute in Korea that looks 

into developing all Eye Level programs’ curriculum. 

Carolina Keong: Not surprising, CTM is a program that both 

parents and children look forward to when attending Eye Level 

classes. In our program we‘ve various teaching tools to aid 

children with better learning experience; tools that the instructors 

use which go hand in hand with the math work sheets that are 

handed out to them. 

Angie Chee: Blended learning is something new that we started in 

Malaysia with the aim to provide new learning experience and to 

boost students’ learning effectiveness. As the name implies, it’s a 

combination of online learning and offline (face to face) learning. 

In online learning, we allow the students to do their homework at 

home via online so that they can repeat as many times as they 

want. They can repeat four times per book, which is a lot compared 

to just using physical papers. Online learning is fast and easy. Once 

they finish their work, they can just press their answers, and the 

results will be prompt and will be automatically calculated. This 

way, children will know where they stand and this gives parents 

to check results instantly and monitor them as well. On top of 

that, besides learning, children also have games where they can 

compete healthily with other Eye Level students worldwide with 

a scoreboard showing their names and results. This new hybrid 

teaching and learning methodology benefits students as we instill 

excitement in students to focus for longer period of time and 

curiosity in learning. 

■ Eye Level is based on an educational principle 

of Self-Directed Learning (SDL) where students 

learn at their own paces. Why is this important? 

Angie Chee: SDL has two separate “Learning” and “Thinking & 

Practicing by myself” areas. Learning space is where the instructor 

coaches a student after which the student will go into an individual 

Thinking space to practice the lessons taught. This practice 

inculcates independence which will be invaluable when the students 

attend university or later in life as they will be more self-reliant. 

This method is opposite to the ‘spoon-fed’ culture rampant in 

today’s school children. At Eye Level, after learning a new concept, 

students are encouraged to do their assignments first through 

Eye Level materials that are designed in small incremental steps. 

Only when they don’t understand, they ask their coach. This is 

the value we want to instill in our students. What SDL does is 

that it helps the child to learn, then review, examine and solve 

problems by themselves, initiating their own actions guided by 

instructors as coaches. The benefits are many folds, including: 

• Understanding of questions and mathematical process 

• Improve mathematical thinking and problem solving skills 

• Master concepts each step of the way as they progress 

through the curriculum 

• Retain what they have learned for a longer period 

• Have instructors as coaches instead of teachers 

• Instill values to be proactive learner in acquiring knowledge 

• To focus and think out-of-the-box 

■ What are some other programs offered at 

Eye Level? 

Angie Chee: We offer five programs altogether. Eye Level Math 

(online & offline, for 4-15 years old), Play Math (3 years old), Eye 

Level English, Happy Talk (Situational English learning program – 

both online & offline), as well as Eye Level Chinese Junior. 


29

Interview 

with the offline contents, thereby giving children a comprehensive, 

interactive and fun learning experience. We believe that in time 

to come, education will not be limited to the conventional ways 

of learning which is merely through offline contents, but rather, a 

solid combination with online-based contents. 

To instill the self-directed learning mindset in children, our 

optimized learning environment is one of a kind, where every 

Eye Level classroom is equipped with the SDL desk for better 

concentration. The classroom is divided into sections for 1:1 

coaching and learning without being distracted by peers. 

■ Why should a prospective franchisee consider 

an education franchise, especially Eye Level 

franchise? 

Carolina Keong: Firstly, an education business is evergreen. 

Parents will always place main priority on their children’s education 

regardless of any economic situation. Why Eye Level franchise? 

Well, for over 30 years in 17 countries, Eye Level has nurtured 

millions of young minds to excel academically in both Math and 

English and we’re still going strong with these two proprietary 

programs internationally. 

Our learning methodology has produced over 2.5 million students 

worldwide to date, and still counting. In Malaysia we have almost 

12,000 students. The best part is, we are always improving 

our programs and adding on new programs to sustain and stay 

relevant in the industry. Internationally recognized, we are one of 

the world’s top educators in Self-Directed Learning and Critical 

Thinking Math. 

In short, firstly, Eye Level is the only supplemental education 

program that offers a unique learning system that combines 

a wholesome learning environment, learning materials and 

management system to instill and impart critical thinking skills 

and self-directed learning in children. Secondly, being the pioneer 

in blended learning, which is a perfect balance in learning which 

combines offline and online contents, we nurture young minds to 

become problem solvers, critical thinkers and lifelong learners. 

The offline contents comprise colorful worksheets and various 

teaching tools to aid our students in the Eye Level programs. The 

online contents on the other hand, can be accessed by students, 

instructors and even parents through the Learning Room, where 

students are free to study and practice learning concepts and 

topics. Students get to learn new concepts, do exercises, re-solve 

exercises, review corrections and results, compete with others and 

advance to the next stage. The online contents go hand-in-hand 

■ Can you briefly mention some of the support and 

rewards provided by Eye Level for its franchisees? 

Carolina Keong: For new franchisees we’ll assign an Area 

Management System comprising Area Managers and Area 

Trainers. For the first 12 months initial support, new franchisees 

will be guided in overall center operations, management and 

marketing by the Area Manager. Other guidance includes program 

knowledge, consultation skills, student progress management, 

and other areas related to our programs. The Area Trainer on the 

other hand, will concentrate on training the franchisees, monitor 

the centers, students’ progress and other matters related with 

the program. Area Manager and Area Trainer often visit in pairs 

so that a cohesive and constructive advice can be given to new 

franchisees to take their business to the next level. 

We also offer a reward scheme for new franchisees to enjoy 

incentives when they achieve a certain target in the 3 rd , 6 th and 

10 th month. This applies to new franchisees in the first 12 months 

of operations. Incentives include marketing subsidies and royalty 

waivers if they achieve their target. 

Angie Chee: As for existing franchisees, we support them through 

Area Management System where Area Managers will assist outlets 

in Malaysia nationwide on constantly improving and growing their 

centers, and Area Trainers will look into their teaching curriculum 

whether they are following the guidelines given. Eye Level Center 

Development Fund (ECD Fund) is a marketing fund that we offer 

for existing franchisees to implement marketing initiatives to build 

their business. The ECD Fund will be reviewed from time to time. 

■ Eye Level also organizes a monthly Business 

Orientation workshop. What is this about? 

Carolina Keong: In this session we share on the Eye Level franchise 

opportunity with those who are interested to find out more about 

our franchise business. At the end of the session, there will be a 

Math and English test for us to gauge the candidate’s knowledge 

in both subjects, as well as to determine if the candidate passes 

on to the next stage, which is the Business Proposal Presentation 

and Interview with Country Manager. Our next Business Orientation 

workshop is on 3 rd July, 7 th and 8 th August and 4 th and 5 th September 

2015 conducted from 10:30 am till 1:30 pm. We also meet up 

with candidates on an individual appointment basis. Those who 

wish to attend can contact us to reserve their seats. 

For those interested in getting started in opening an Eye Level 

Learning Center franchise can contact us at 016-2622767 or 

016-3328344. You can also visit eyelevelfranchise.com or email us 

at malaysia@myeyelevel.com 


Interview 

Essential Life-Skills 

for Children 

Licensor of the Year Award 

The Singapore Franchising & Licensing 

industry recognised some of the most 

outstanding achievers in the franchise 

and licensing section through the 

FLAawards 2014 organised last year. 

The FLAawards 2014 organised on 16 

October at Marina Bay Sands last year 

announced some well-deserving winners: 

FLA Awards 2014 Award Winners 

Franchisor of the Year: DAPUR PENYET 

Promising Franchisor of the Year: KCUTS 

International Franchisor of the Year: SIGNARAMA 

ASIA PTE LTD 

Franchisee of the Year: BOBBY CHIAM (7-ELEVEN) 

Licensor of the Year: SOULKIDS 

Star Achiever: EXPRESSPRINT 

We will bring a series of interviews conducted with these winners and share with 

you their strategies in being a leading brand as an inspiration to our readers. 

We start this issue by speaking to Sally Forrest, BSc, MRPharmS, MBA, Founder 

and Managing Director of SoulKids, the recipient of Licensor of the Year award at 

FLAawards 2014. 


Interview 

■ What was your feeling in SoulKids winning 

the ‘Licensor of the Year Award’ ‘ 2014 award? 

We were all delighted when the announcement was made. We 

felt that 10 years of inspiring work had paid off. We were very 

proud that all our processes, systems, training, content and 

results were recognized. 

Children from 5.5 years ok age all the way to 15 benefit from SoulKids 

We knew that our vision “to Inspire children the world over to be 

happy and successful in life “and to the known as the “brand of 

excellence in Life-Skills for children “was supported at the highest 

level by the FLA. 

■ Can you name some of the factors that 

contributed to SoulKids’ exciting growth? 

SoulKids ® is the brand of excellence in teaching essential life 

skills such as happiness, success, leadership, teamwork to name 

a few. Our methodology and training content is fun and inspiring. 

Children learn and apply the teachings immediately and it really 

makes a difference in their lives. 

Parents see the difference and then want to learn the techniques 

themselves. We provide support for the parents and so it’s an allinclusive 

training for the family. 

■ How does SoulKids stand out from the 

competitors? 

SoulKids ® offers our proprietary transformational programs that 

develop positive, balanced, self assured and confident children. 

Children from the ages of 5.5 to 15 all benefit. SoulKids ® 

training is inspiring, powerful and fun. SoulKids ® was recently 

voted best in class for life skills by Harpers Bazaar readers for 

the following reasons; 

Children Love SoulKids 

Our highly trained Mentors walk the talk. They have undergone 

rigorous training with the founder himself and have applied this 

training in their own lives first. 

SoulKids ® works with small groups of children and we have strict 

ratios of children per Mentor. This ensures each child receives the 

necessary attention. Parents are educated and supported too! 

We create a community where children feel loved and connected; 

reunions, blogs and inspirational messages are all part of the offer. 

We support the training with a professional retail offering - our range 

of best selling SoulKids ® books, DVD’s, notebooks, badges. 

SoulKids Coaches are able to offer one on one support for children 

Both the founders Vikas Malkani and Sally Forrest are qualified 

CFE graduates. 

1. Helping children to become more confident, empowered, happy 

and successful in all aspects. 

2. Teaching children how their mind works and how they are 

responsible for their own choices. 

3. Modules that encourage learning through actual life 

experiences. 

4. Fun essential Life-Skills Programs taught in a happy, safe 

environment, with lots of attention for each child. 

■ What are some of the setbacks and 

challenges faced by SoulKids when starting 

out in licensing? And how did you overcome 

them? 

We always see challenges as opportunities. One of the initial 

considerations was our intellectual property and how we go 

about protecting this in 37 countries. Time, energy, effort and 

substantial investment went into securing the correct intellectual 

property protection. 

Another consideration was how to document all the processes and 

systems that we have been using successfully for so many years. 

Manuals, videos and training processes had to be created in a 

professional manner. 


33

Interview 

Learning through fun and games 

The SoulKids programs are offered in different formats to suit 

different timings and client preferences. Full day, half day, extra 

curricular and tuition programs are all available. Group programs 

and one on one coaching are available. The brand is IP protected 

Unique retail products support the brand. Full business and 

communication training is offered to all licensees. Constant R&D 

of training programs. Impactful branding and unique content are 

all part of the license. 

■ What is in the pipeline for SoulKids? 

Our mission is to inspire everyone we meet to be the best that 

they can be. So we focus on inspiring each and every child that 

comes through the SoulKids program. 

There is a phase in growth where you simply have to take time 

out to set the foundation. If you enjoy procedures and processes 

then this can be an exciting period, however many find it a little 

laborious and tedious documenting each and every aspect of 

the brand. However its time well invested and necessary for 

future growth. 

■ If you had to start over, would you do anything 

differently? 

I think there is always a danger initially that you try and do 

everything yourself. One moment you are inspiring children and 

parents, the next you put on the hat of an accountant, then a 

marketing manager, then an IT specialist… and so on. This is 

natural as small companies try to keep costs down. However on 

reflection I feel it would be more efficient in the long run to have 

key functions of the business staffed from the outset. Invest in the 

best staff you possibly can find. Do not compromise. 

■ Why should anyone consider a SoulKids 

license? 

SoulKids offers a turnkey business module that works across 

boundaries and cultures. Unit, area & country licenses are 

available. There are multiple streams of income available. 

Our SoulKids Mentor Training program offers adults the 

opportunity to work with the brand and spread the message to 

children. Our growth is organic; people have been so inspired by 

their training and have seen their own change, and they decide 

to take the license and spread SoulKids ® through our business 

models. Interested business executives are always welcomed 

and we are happy to discuss options to grow the brand even 

more. 

■ What would your advice be for someone 

starting off in the franchise business? 

First decide if it truly is your passion? 

Do you think about your brand/business 24/7? 

Are you totally committed to making it a success? 

Are you willing to invest the time, energy, effort and finance in 

starting the business and in making it a success? 

Are you good with people and able to manage others? 

Are you able to deal with comments and advice from others? 

Its exciting and fast paced and with todays technology a 24/7 

operation. With this in mind are you able to balance business 

and your personal life? 

For more information, check out www.soulkids.org 


Showcase 

The Premium Preschool 


SAN LORENZO MONTESSORI 

Nurturing 

Lifelong Learners 

Did you know that 80% of your child’s brain will develop 

by age 5? That’s why a good preschool programme is so 

important during the earliest and most critical stages of 

your child’s life. 

At San Lorenzo Pre School, our carefully crafted programmes 

incorporate fundamental activities that help build your child’s 

cognitive, social, and physical skills. 

San Lorenzo Pre School is offering full Montessori programmes, 

thematic teaching approach and brain-based learning within 

a rich and stimulating environment for children ages from 

18 months to 6 years old. Registered with the Ministry of 

Education, San Lorenzo Pre School strives to develop each 

child’s potential through meaningful learning experiences in a 

happy, safe and encouraging atmosphere. 

OUR MISSION 

San Lorenzo Pre School’s mission is to pursue excellence in 

early years education and related areas by providing: 

• Quality preschool and enrichment services so as to educate 

children in the use of their minds and senses. 

• Authentic early years in order to equip children with effective 

life skills and to prepare children well for entry into 

Primary 1, Grade 1 or Year 1. 

• On-going research and development in the field of 

early childhood education to create a dynamic learning 

environment. 

San Lorenzo offers professional expertise to local and regional 

business partners to venture confidently into a challenging and 

fast expanding childcare, preschool and education market. 

TYPE OF FRANCHISE PACKAGE 

San Lorenzo Kindergarten/Childcare Centre 

• Nursery I 

• Nursery II 

• Kindergarten I 

• Kindergarten II 

San Lorenzo Enrichment & Language Centre 

• “Monte-Tots”- Parent-Toddler/Right + Left Brain Programme 

• “Buzy-Buddies”- Playgroup 

• Workgroup 

• Montessori Phonics & Early Reading Programme 

• Montessori Mathematics 

• Comprehension & Grammar Programme 

• Creative Writing Programme 

KEY FACTS 

Company Name: 

San Lorenzo 

Address: 

No.1, 1-1, 1-2, Jalan Putra Mahkota 

7/5C, Putra Heights, 47650, 

Subang Jaya, Selangor Darul Ehsan. 

Phone: 03 - 5191 8859 / 012 - 429 9589 

Website: 

www.slmontessori.com.my 


Ms. Anna 


admin@slmontessori.com.my 


Available upon Request 

Franchise Term (years): Available upon Request 

Royalty: 

Available upon Request 

Marketing / A & P Fund: Available upon Request 

Estimated Initial Capital: Available upon Request 


35

Showcase 

JUST FOR CLOCKS 

A clock as unique 

as you 

The JFC Tale Clocks. Our trusted companion since time 

immemorial. Don’t be fooled by their delicate mechanism. 

They serve a much greater purpose than the simple act of 

time keeping. Today, the choice of clock defines a person. How 

a person perceives time is articulately portrayed in their choice 

of clocks. After all, every one of us has a unique way of seeing 

and perceiving time. Some like to kill time. Some like to save 

time. Some choose to race against time, while some prefer to 

take their sweet time. It’s fascinating to note that this untapped 

ability of being able to convey every mood and every emotion 

makes clocks even more relevant in today’s digital age. And 

with a vision to cater to these myriad moods & emotions, JFC 

was born. 

The World of Clocks 

When it comes to clocks, you rarely see anything different than 

the classical design. It is iconic but also boring, always telling 

you the right time yet never really saying anything about you. 

At JFC, we believe that clocks can be innovative yet personal. 

that’s why only the most unusual and creative clocks from 

all over the world find their way to JFC, making it home to the 

largest collection of branded fashion clocks in the country. 

From classy to sassy, quirky to witty... we give you clocks 

that compliment your personality. After all every person is 

unique, so should their clocks be similar? 

About the People behind Just for Clocks 

Just for Clocks is a brand of S.T. Unicom Pvt. Ltd having 

an experience of nearly two decades in the field of artistic 

furniture and home decoration. It’s this solid foundation of 

knowledge and service that our customers nationwide have 

come to depend on us over the past 20 years. Today, we serve 

an array of clients ranging from Fortune 500 companies, 

educational institutions and healthcare companies to 

interior architect assisted homes as well as homes made by 

independent home builders. 

KEY FACTS 

Company Name: 

Just For Clocks 

Address: 

Phone: +91 9830423311 / +91 

9051763311 

Website: 

www.justforclocks.com 



India 


Mr. Afzal Hussain 

Email Address: franchise@justforclocks.com ; 


International Wall Clocks 

Types of Franchise Available: Clocks (Just For Clocks) 

Number of Units: 

NA (Newly Designed Concept) 


Should be at least 350 sq ft 


7 LACS 

Franchise Term (years): 5 Years 

Royalty: 

NA. Purchase and Sell Basis. 

Offered Distributor Prices 

Marketing / A & P Fund: 2% 

Estimated Initial Capital: 25 – 30 LACS 


Showcase 

ESQUIRES COFFEE 

Great Coffee Helps 

Esquires Coffee was founded in Canada in 1993, with 

a defined brand focus on fairness, integrity, passion, 

excellence, innovation, community and sustainability. 

This culture has been the backbone of the company as it has 

undertaken global expansion into numerous countries to date, 

including cafes in Asia, the Middle East, the United Kingdom, 

Ireland, New Zealand and Australia. With trusted locations 

all around the world, Esquires provide a place for people to 

meet, socialise and unwind with great coffee, great food and 

great service. 

Today Esquires is owned by cooks Global Foods, a publicly listed 

company on the New Zealand Stock Exchange. Esquires is 

currently enjoying rapid growth in many countries and is actively 

looking for partners for single, multi-store and master franchise 

opportunities globally. 

Esquires benefits from strong corporate branding, fresh 

contemporary store design and an unreserved commitment 

to Fairtrade and Organic coffee. Esquires operating and 

management systems have been carefully developed to enable 

operators to maintain their business at peak performance at 

all times, whilst allowing you to remain in touch with the day to 

day operational requirements at store level: The result being a 

highly attractive and profitable business proposition. 

Along with Esquires dedication to its premium beverage 

selection, they have also developed the very best fresh food 

offering, which can be adapted to fit the tastes of the market in 

which you are operating. 

KEY FACTS 

Company Name: 

Esquires Coffee 

Address: International Head Office, Level 5, 

College of Law Building, 3 City Road, 

Auckland 1010, New Zealand. 

Phone: +64 9 304 0567 

Website: 

www.esquirescoffee.com 



Canada 


Stuart Deeks 


Stuart.deeks@esquirescoffee.net 


Retail franchise 

Types of Franchise Available: Single, multi-store and master 

license territory 

Number of Units: 

75 worldwide – 21 in Asia 


Typically 1250 sq. ft. - 2000 sq. ft. 


USD250,000 - USD500,000 for 

master license 


Royalty: 8% 

Marketing / A & P Fund: 2% 

Estimated Initial Capital: USD1M+ 


37

Showcase 

American Fare, 

Irish Hospitality 

Bennigan’s offers crowd-pleasing food combining long-time 

favourites with innovative new American fare selections, 

a bountiful selection of ice cold beers, specialty drinks 

and wines. 

Bennigan’s was established in Atlanta, Georgia in 1976 by 

Norman Brinker, the founder of Steak and Ale. Almost forty 

years later, Bennigan’s is still the iconic brand loved by all and 

is re-establishing itself as a leader in casual dining. The mission 

at Bennigan’s is to deliver exceptional service to every guest, 

every meal, everyday. Bennigan’s is a high-energy neighbourhood 

restaurant and tavern that is redefining casual dining, with chefdriven 

food, innovative drinks and friendly Irish Hospitality. 

An exciting new fast-casual concept, Bennigan’s on the Fly, 

is likewise being rolled out for smaller-footprint sites such 

as universities, hospitals, airports, cruise ships and other 

high-traffic locations. Boasting a limited menu of Bennigan’s 

signature dishes, this exciting brand extension offers the 

ultimate in real estate flexibility while capitalizing on the 

burgeoning demand for our unique combination of American 

Fare and Irish Hospitality. 

Since the end of 2012, Bennigan’s has opened new franchise 

locations in several states as well as Veracruz, Mexico; 

Larnaca, Cyprus; and Dubai, UAE. Additional international 

expansion is planned for Bahrain, Mexico, Central America, 

Cyprus, Korea and other nations, and in addition to the 66 

outlets in operation there are almost 100 new Bennigan’s 

Outlets targeted for development. 

Bennigan’s is seeking international partners to facilitate multiunit 

franchise expansion in new markets. 

KEY FACTS 

Company Name: 

Legendary Restaurant Brands 

Address: 

5151 Beltline Road 

Suite 300 

Dallas, TX 75254 

Website: 

bennigans.com 



USA 

No. of Units: 66 

Franchise Option: 

Master Franchise 

Franchise Fee: 

Information available upon request 

Royalty: 


Marketing Fund: 


Franchise Term: 

15 years + 15 years 

Size of Unit: 

To be determined 

Est. Set up Cost: 


For more information please contact Troy Franklin of World 

Franchise Associates at troy@worldfranchiseassociates.com 

or at +60192101909. 


Showcase 

The Most Famous 

Dance Studio in 

the World 

Born in 1992, Millennium Dance Complex is the most famous 

dance studio brand in the world. Founded in Los Angeles, 

USA, it has been fuelled by Hollywood’s entertainment 

business’s hype machine. Millennium Dance Complex is the 

preeminent dance instruction brand in commercial dance. 

Millennium offers dance and dance fitness classes to everyone 

from beginning dancers to Hollywood’s biggest celebrities such as 

Justin Timberlake, Britney Spears, Justin Bieber, Selena Gomez, 

Miley Cyrus, Usher, Ariana Grande, Pink and Diddy. 

Millennium is home to some of dance’s best and highest-profile 

choreographers, who choreograph and teach the biggest pop stars 

when they practice for their videos and tours. Dance’s popularity 

continues to explode thanks to increased exposure on television, 

in movies, and major concerts. With its focus on contemporary, 

popular music and dance, Millennium distinguishes itself from the 

existing competition of aged dance studio brands that focus on 

ballroom and classical dance and do not appeal to the modern, 

progressive population and 12-34 year old millennials who are the 

Millennium customers. Millennium is seeking master franchise 

partners in Southeast Asia and worldwide. 

KEY FACTS 

Company Name: 

Millennium Dance Complex 

Address: 

5113 Lankershim Blvd 

North Hollywood, CA 91601 

Website: 

millenniumdancecomplex.com 



USA 

No. of Units: 10 

Franchise Option: 

Master Franchise 

Franchise Fee: 


Royalty: 


Marketing Fund: 


Franchise Term: 

10 years + 10 years 

Size of Unit: 


Est. Set up Cost: 


For more information please contact Troy Franklin of World 

Franchise Associates at troy@worldfranchiseassociates.com 

or at +60192101909. 


39

Showcase 

IRISH POTATOES 

From Ireland 

to the World 

Potato, the Irish staple food is popular in its many forms 

all over the modern world. There is the famous English 

Fish and Chips, the Belgian fries, the American French 

Fries, the potato crisp, potato mojos, mashed potatoes, baked 

potatoes and countless other forms. In recent years, Asia saw a 

surge in specialty potato stores inspired by the Irish. It started 

in Hongkong and quickly multiplied in Taiwan, South Korea, 

Singapore, Malaysia, and now in the Philippines. 

Potatoes alone could not satisfy the discriminating Filipino 

taste. The traditional ketchup and salt is getting old and boring. 

Irish Potatoes aim to make potatoes more exciting by adding 

toppings to good old French Fries. You could drench it with 

cheese sauce, dip it in sour cream and onion, bathe it in 

barbecue sauce or drizzle with your go-to condiments like pink 

sauce or mustard. You could go tangy with salsa, go hot with 

jalapenos and a dash of Tabasco. 

You could top it with beef or bacon, because bacon makes 

everything better. Or you can do without, for we also have 

vegetarian choices. Delve into buttered corn, button 

mushrooms, and olives for a healthy lifestyle. 

Like a perfect Irish gentleman, Irish Potatoes also serve ready 

mixed gourmet fries for your convenience. Introducing The 

Dandy: Pot o’ Gold, Celtic Storm, Ace of Hearts, Gaelic Rage, 

Flash of Summer, and Irish Thunder. 

Irish Potatoes does not end in fries. We also serve mashed 

potatoes and upped the ante with sweet and spicy boneless 

chicken and fried chicken wings. Finally, wash it all up with ice 

slush or beer below zero. 

If it is good enough for the long-suffering Irish, it is good enough 

for you. After all, the Irish is all about freedom, and the good life. 

KEY FACTS 

Company Name: 

Noble House Business Brokers Inc. 

Concept Name: Irish Potatoes 

Address: 

#30 Cement Center Compound, 

Congressional Ave., Brgy. Ramon 

Magsaysay, Quezon City, 

Philippines 

Phone: (02)4535239-40 

Website: 

www.noblehouseph.com 



Philippines 


Reymont U. Choachuy 


xtishell@yahoo.com 


Food and Beverage 

Types of Franchise Available: Irish Potatoes 

Foodcart Package 

Kiosk Package 

a. Basic Kiosk Package 

b. Robinsons Kiosk Package 

c. Outdoor Kiosk Package 

d. Kiosk with Platform 

Number of Units: 3 


4sq.m. to 6.25sq.m. 


Irish Potatoes 

Foodcart Package – P350,000 

Kiosk Package 

a. Basic Kiosk Package – P150,000 

b. Robinsons Kiosk Package – P450,000 

c. Outdoor Kiosk Package – P500,000 

d. Kiosk with Platform – P500,000 

Note: Fees may differ depending on 

package inclusions and site 

requirements 

All packages are not VAT Inclusive 


Royalty: 

None 

Marketing / A & P Fund: None 

Estimated Initial Capital: Starts at P450,000 


LISTINGS 

MALAYSIA 

INNOVATE 

INNOVATE is a total brain development programme 

that challenges the way a child thinks and focuses; 

ultimately to make him or her more intelligent and 

balanced. Powerful and enjoyable for children from 3 to 13 years old. At 

INNOVATE, we incorporate Mental Arithmetic teaching with Multimedia 

and Music. Our 5 Minds teaching strategy: To Synthesise, Be Disciplined, 

Creative, Respectful and Ethical. We welcome you to become INNOVATE 

franchisee locally or Master Franchisee in Singapore/foreign country. 

DELICOUS DETOX DELIVERY 

Delicious Detox Delivery offers dishes and smoothies 

that are organic and fully raw. Pure and natural! 

The ingredients we use are only nuts, seeds, fruits 

and veggies - therefore our dishes are amazing for 

vegetarians and vegans and are gluten-free too. A combination that supports 

your body to heal and detox. All delivered to the customers doorstep. Not only 

food! We don’t stop with food: we also offer Corporate Wellness, Workshops, 

Talks, Coaching and Retreats. 

KUMON 

Kumon franchisee is the license holder and 

also the Instructor of the Kumon Centre. 

The Instructor’s commitment to develop 

and achieve each student’s full potential is the key to the success 

of the Kumon Method. If you are passionate about education and 

child development, come and join us as professional educator. 

AUTOSAVER 

Autosaver, a Singapore brand, has accomplished this 

objective by successfully providing quality service 

according to a car owner’s manual. We offer transparent 

pricing structure and implement systematic training methods to train our auto 

technician. Our honest and transparent way of providing car maintenance 

service has shown results in raising the image of the industry progressively. 

Today, Autosaver has a growing group of franchisee in Asia. (Malaysia, Singapore, 

Indonesia, Vietnam, Thailand, Myanmar, Cambodia, Bangladesh, and Tonga.) 

INNOVATE Mental Arithmetic Sdn Bhd 

Tel: +603-8322 1166 / +6011-123456 54 

Website: www.innovate2u.com 

Email: care@innovate2u.com 

Franchise Fees: Available upon request 

Royalty: Available upon request 

Initial Capital: Availbale upon request 

Delicous Detox Delivery 

Tel: +603 7962 0046 

Website: www.deliciousdetoxdelivery.com 

Email: office@deliciousdetoxdelivery.com 

Franchise Fees: Initial fee 

Royalty: Monthly revenue % 

Initial Capital: RM40,000 - RM50,000 

Kumon Education (Malaysia) Sdn Bhd 

Tel: +1800-88-1010 

Website: my.kumonglobal.com 

Email: franchise_opportunity@kumon.com.my 

Franchise Fees: Mathematics (RM6,000) 

English (RM4,000) 

Royalty: Provisional License Period (45%) 

Full License (40%) 

Marketing / A & P Fund: N/A 

Initial Capital: RM50,000 to RM100,000 

Autobiz Management Sdn Bhd 

Tel: 03-7886 0330 

Website: www.autosaver.com.my 

Email: franchise@autosaver.com.my 

Franchise Fees: RM50,000.00 

Royalty: 3% of gross sales 

Marketing / A & P Fund: 2% of gross sales 

Initial Capital: RM280, 000.00 

EDUCATION & TRAINING FOOD & BEVERAGES EDUCATION & TRAINING SERVICES 

EDUWIS 

Eduwis, is the 1st early childhood education company in 

Malaysia to use the “Thematic Integrated Learning Activities” 

approach to learning. To cohere with this approach, Eduwis 

provides monthly teacher’s training to improve further standards of teaching. 

With a strong R&D team in the company, the program has integrated 8 famous 

educationists’ theories and philosophies (Lev Vygotsky, Erik Erikson, Jean 

Piaget, Maria Montessori, Howard Gardner, Confucius, Shinichi Suzuki and 

Reggio Emilia) that are believed to enhance children’s growth in all areas. 


At San Lorenzo Pre School, our carefully crafted programmes 

incorporate fundamental activities that help build your child’s 

The Premium Preschool 

cognitive, social, and physical skills. San Lorenzo Pre School 

is offering full Montessori programmes, thematic teaching approach and brain-based 

learning within a rich and stimulating environment for children ages from 18 months to 

6 years old. Registered with the Ministry of Education, San Lorenzo Pre School strives to 

develop each child’s potential through meaningful learning experiences in a happy, safe 

and encouraging atmosphere. 

Eduwis Sdn. Bhd. 

Tel: 0122670540 

Website: www.eduwis.edu.my 

Email: eduwis@gmail.com 

Franchise Fees: RM50,000 

Royalty: 7% on total revenue 

Marketing / A & P Fund: 2 & on total revenue 

Initial Capital: RM179,500.00 

San Lorenzo 

Tel: 03 - 5191 8859 / 012 - 429 9589 

Website: www.slmontessori.com.my 

Email: admin@slmontessori.com.my 



Marketing / A & P Fund: Available upon request 

Initial Capital: Available upon request 

EDUCATION & TRAINING EDUCATION & TRAINING 


41

LISTINGS 

MALAYSIA 

GENIUS AULAD 

Genius Aulad ® is currently one of the most successful 

chains of Islamic Preschools in Malaysia and its dream 

is to work for the world of our young Muslims, beyond the 

classroom walls. As a leading preschool, Genius Aulad ® has 

been spearheading high quality preschools based on Islamic principles 

since year 2000, generating more than 25,000 young Muslims who are 

adventurous, bubbly and confident. You too can be an entrepreneur with a 

mission for young Muslims by opening your own Genius Aulad ® centre. 

JUICEXPRESS 

Not all juices are created equal. There’s juice, and then 

there’s cold-pressed juice. We use the latest and most 

popular Cold-Pressed Juicing Method from USA! Our juices 

are extracted with 100% life enzymes and nutrients beneficial 

to your body’s beautification, healing, rejuvenation and detoxification 

process! There is no question that drinking ‘real’ juice is more than a trend. 

This hot favourite is now in Malaysia. No sugar added/No water added/No 

preservatives/100% Pure! 

CHERIE HEARTS 

Cherie Hearts firmly believes that every aspect of a child’s 

development should be recognised, nurtured and developed 

holistically. Cherie Hearts offers various services to cater to the 

varying needs of parents and children including infant care for 2 

months to 17 months old (at selected centres) and an excellent 

trilingual pre-school programme in English, Mandarin and Bahasa Malaysia 

for children from 18 months to 6 years old. 

SUGARBUN 

SugarBun has come a long way since its establishment 

in 1979. From being just an ice-cream parlour, SugarBun 

is now present in five overseas countries with 83 outlets 

serving quick Western and Asian meals to customers who are 

on the go. With its diverse menu offerings and Quick Service Restaurant/QSR 

concept, SugarBun is incomparable to any eatery leaving it alone in its class 

to be the leading brand and the largest QSR in Sarawak, East Malaysia. 

BLACKBALL 

BlackBall originated in Taipei in 2006 and there are 

almost 20 signature outlets in South East Asia - now 

recognised as one of the biggest dessert chains in Taipei. 

BlackBall only serves tea using high-quality tea leaves 

that is freshly brewed onsite everyday and top notch quality ‘Xian Cao’ tea 

and grass jelly. In 2011, BlackBall came to Malaysia and now there are 

around 33 wholly-owned & licensed outlets, making Malaysia the biggest 

operator and fastest expansion market outside Taiwan. 

BMWORLD 

BM World is a fun, practical approach that allows learning 

through games, drama and story-telling - all in Bahasa 

Malaysia. BM World is a fast growing education institution 

that specialises in developing proficiency in the language 

skills through Listening, Speaking, Reading and Writing, all in BM. Currently 

there are seven BM World outlets already in operation and we aim to achieve 

20 outlets by end of this year. 

Genius Aulad International Group Sdn Bhd 

Tel: +012–3753332 / 03–8065 5150 

03-8011 2546 (Teacher Munirah) 

Email: hraf@geniusaulad.com.my 

Website: www.geniusaulad.com.my 

Franchise Fees: RM30, 000 

Royalty: RM30.00 Per Month 

For Each Student 

Initial Capital: RM50,000 

Global Juice Xpress Sdn Bhd 

Tel: +603-2330 1139 / +6012-388 7969 

Website: www.juice-xpress.com 

Email: franchising@juice-xpress.com 

Franchise Fees (one time): RM35,000 

Management Fees: 8% 

Initial Capital: RM160,000 (Early Bird Offer) 

RM200,000 (Normal fee) 

CH Global Resources Sdn Bhd 

Tel: +6012–588 0521 (Sonia) 

+6019–330 7138 (Jeremy) 

Website: www.cheriehearts.com.my 

Email: sonia_lee@mariseb.com 

jeremy_lee@mariseb.com 


Royalty: 10% of gross sales or RM 800 

Initial Capital: Depending on size and territory 

SB Franchise Management 

Tel: 60-82-422000 

Website: www.sugarbun.com 

Email: market-kch@sugarbun.com 


 

Royalty Fees: 4% of Gross Sales 


Blackball F&B Sdn Bhd 

Tel: 03-77286133 

Website: www.blackball.com.my 

Email Address: franchise@blackball.com.my 

Franchise Fees: Depending on location 


Royalty: - 

Initial Capital: Min RM200,000 

Pusat Tuisyen Seri Puncak Sdn Bhd 

Tel: 03-8023 3331 

Website: www.bmworld.my 

Email : mahreey@bmworld.my 



Royalty: 12% 

Initial Capital: RM120,000 – RM154,000 

EDUCATION FOOD & BEVERAGES EDUCATION FOOD & BEVERAGES FOOD & BEVERAGES EDUCATION 


R 

LISTINGS 

MALAYSIA 

GRID9 (Hotel Licensed Management Opportunity) 

GRID 9 is an award winning hotel that has emerged as 

one of the top destinations for budget travelers 

headed to Kuala Lumpur over the past year. A place 

filled with colour and imagination, a chilled out lifestyle, a love for parties, an 

appreciation for arts and culture, a desire for charity, and definitely an 

awesome sleep experience. Its unique concept and streamlined operations 

has resulted in GRID 9 obtaining rave reviews across renowned travel 

websites and winning the Tripadvisor Traveller Choice Award 2014. 

CAELY 

Starting as a direct-selling company in 1986 and 

with experience of over 28 years in the fashion 

undergarments business, Caely is currently expanding 

both locally and internationally. To keep competitive and adapt to market 

changes, Caely also diversified its product range to include apparels, premium 

handbags, health supplement and household products under Caely house 

brand. Caely aims to open more franchise stores and increase its membership 

base to 500,000 by 2015. 

KIDDO SCIENCE 

Kiddo Science seeks to satisfy the inquisitive nature 

of young children by providing an ideal learning 

environment where children can explore the world of 

science. Kiddo Science also nurtures the learning spirit 

in children by guiding them on how they could learn more. Established in 

2005, Kiddo Science aspires to promote science to children in a fun way. 

Kiddo Science “brings science to life” by allowing children to not only learn 

science but also feel it, making science discoveries an enjoyable adventure. 

EYE LEVEL 

Eye Level is based on an educational principle 

where students learn at a pace of their own. 

When teacher understands the learning needs 

of a student, the teaching are most effective. Eye Level is a self-directed 

learning programme which encourages students to acquire self-motivation 

& independence while using proactive learning methods which places them 

at the center of all learning activities. 

C Hotels Sdn Bhd 

Tel: 012-398 2078 / 012-287 1107 

Website: www.grid9hotels.com 

Email: jonathan@grid9hotels.com/ 

kenny@grid9hotels.com 

License Fees: RM285,000 (10% of project cost) 

Royalty: 3% of Gross Operating Revenue & 

9% of Gross Operating Profit 

Initial Capital: RM2.85 Million 

Caely (M) Sdn Bhd 

Tel :03-9057 2661 

Website: www.caely.my 

Email: caelycare@caelygirl.com.my 



Kiddo’s Science World Sdn. Bhd. 

Tel: +603-9082 0688 

Website: www.kiddo.com.my 

Franchise Fees: RM30,000 – RM50,000 

Royalty: 8% 


Eye Level (previously known as E.nopi) 

Tel: +016-3328344 / 016-2622767 

Website: www.eyelevelfranchise.com 

Franchise Fees: RM13,000 for 4 Subjects 

Royalty: Available Upon Request 


TRAVEL & HOTELS RETAIL EDUCATION EDUCATION 

WYNKIDS 

Established in 2008, WYNKIDS is a leading education 

company with five branches in Malaysia, with the vision 

ATTITUDE COMMUNICATION ACADEMIC 

of unlocking children potential in academic and life. 

With extensive research based on reference materials and methodology from 

the US and Australia, the WYNKIDS programmes are designed for children 

aged 7 to 18 to improve 1] Learning Attitude & Mindset; 2] Confidence in 

Communication and EQ, 3] Academic results via Study Methods. All lessons are 

conducted based on 100% experiential learning, games and outdoor activities. 

WYNKIDS Sdn Bhd 

Tel: +603 - 6142 8133 

Website: www.wynkids.com 

Email: enquiries@wynkids.com 


Royalty: 18% 


EDUCATION & TRAINING 

HOUSE OF MINI 

We are the dessert and pastry specialists! So, what 

makes our cupcakes, donuts, and pastries so uniquely 

different? Mini in size but definitely not mini in variety, 

we are the first Singapore patisserie that brings you 

contemporary Japanese theme pastries. We have 

combined visual appeal and great flavor with creativity to present to 

you healthy, high quality and creatively-crafted pastry delights! 

The HOM Holdings (M) Sdn Bhd 

Tel: +603-5525 2698 

Website: www.houseofmini.com 

Email: admin@houseofmini.com 




FOOD & BEVERAGES 


43

LISTINGS 

MALAYSIA 

BBQ CHICKEN 

Originated from Korea in September 1995, BBQ Chicken 

has grown to become the No. 1 franchise brand in Korea. 

With more than 4,000 outlets in 58 countries, it is also 

the first franchise brand to be selected as Korea’s top 

100 Brands. BBQ Chicken is the first brand that uses 100% Olive Oil from 

Europe for frying, providing customers a tasty yet healthy variety of food. 

With its own Chicken University in Korea, it continues to expand the menu to 

maximise customers’ satisfaction worldwide. 

COOLBLOG DESSERT 

Coolblog is an international brand that specialises in desserts and 

beverages in a take-away kiosk concept. We are the 1st to break 

new ground in Singapore & Malaysia food scene by introducing 

dessert & beverages with 25 flavours and more than 300 product 

ranges. Coolblog has set the total Coolblog’s number to 400 outlets 

in 2015 and as early 2013, Coolblog already have 320 outlets! Coolblog opens 

2 outlets in Surabaya, Indonesia in April & May 2014. 

Genesis BBQ (Asia Pacific) Pte Ltd 

Tel: +603-6204 9098 

Website: www.bbqchicken.com.my 

Email: jayselvan@genesisbbq-ap.com 

Franchise Fees: RM30,000–RM90,000 


Initial Capital: RM 160,000 to RM 900,000 

Coolblog Dessert SdnBhd 

Tel: Tel: 1700-81-9066 / +607-355 5001 

Website: www.coolblog.com.my 

Email: info@coolblog.com.my 

Franchise Fees: RM 30,000 (5 years) 

Royalty: RM1,280 

Initial Capital: RM128,000 (Included 

Franchise Fee) 

FOOD & BEVERAGES FOOD & BEVERAGES 

MR. WISH 

Mr. Wish is Taiwan’s first ever Fruit Tea evolution, uses fresh 

fruit juice with freshly brewed tea. We carry a range of 

Taiwanese famous beverage of Milk Tea to Fruit Tea. Like our 

logo and our team, represent always cheerful, fun and 

creative thinking. Join our fun filled team together to grow 

Mr. Wish in Malaysia. 

PADDINGTON HOUSE OF PANCAKE’S 

Paddington loves pancakes and waffles more than 

anything! Started in 2004, Paddington House 

of Pancakes is the first specialty pancake restaurant 

in the region that serves over 100 types of pancakes from all over the 

world and their own specialty range. All products are handmade and freshly 

baked. Our pride is in offering the best quality food made with healthy 

ingredients. We offer a full business format franchise. You have the choice 

of a shop or a kiosk franchise. 

Wish Tea (M) SdnBhd 

Tel: +603-7831 7628 

Website: - 

Email: steven.ng@mr.wish.com.my / 

enquiry@mr.wish.com.my 


Royalty: Monthly 5% + 1% 

Initial Capital: Approximately RM250,000 

Paddington House of Pancake’s Sdn Bhd 

Tel: +603-7732 8708 / +6012-211 2772 

Website: www.paddingtonpancakes.com 

Email: elvina@paddingtoncakes.com / 

franchise@paddingtonpancakes.com 

Franchise Fees: USD15,000 to USD60,000 

Royalty: Monthly 5% of gross sales 

Initial Capital: USD25,000 to USD200,000 


SNACKZ IT! 

Snackz It! is a brand established in Singapore since 2005, with 

more than 10 outlet in Singapore and now expanding to Malaysia. 

With the brand philosophy of selling creative and tasty street 

snacks, we offers Taiwanese famous streets snacks including 

Authentic Oyster MeeSua, Crispy Chicken, Sweet Potato Fritters, 

Popcorn Chicken and many more. 

TEH TARIK PLACE 

Teh Tarik Place is inspired by authentic Malaysian 

street cuisine during the simpler timers. It’s basic 

re-evaluation of our beloved neighbourhood “mamak” 

eateries. Familiar yet fresh, like a good cup of teh tarik, with the raw setting 

and laid-back environment. Teh Tarik Place is the ideal place dedicated 

towards the cultivation of conversation with friends and family. 

Wish Tea (M) SdnBhd 

Tel: +603-7831 7628 

Website: - 

Email: steven.ng@mr.wish.com.my / 

enquiry@mr.wish.com.my 


Royalty: Monthly 5% + 1% 


Teh Tarik Place Sdn Bhd 

Tel: +603–7727 2257 

Email: info@tehtarikplace.my 

Website: www.tehtarikplace.my 

Franchise Fees: RM50,000 (5 years period) 

Royalty: 5% of monthly gross sales 

Initial Capital: RM638,000 (inclusive of 

franchise fee) 



LISTINGS 

MALAYSIA 

WINGS MUSICAFE 

Wings Musicafe, a winning franchise restaurant providing 

Live Music and Good Dining experience to our customers. 

Our slogan is “Good Music. Great Friends”. The music 

is good here, but it is having friends like you that make 

this a great place. We have been in the market for more than 10 years, with 

franchise licensed by the government. Today, we have 8 outlets nationwide. 

ELIANTO 

Elianto means “Sunflower’ in Italian. To live up to 

our name, we bring on the sunshine with magical 

possibilities by providing high quality product 

at affordable prices. We have mushroomed to more than 100 outlets 

spreading across Malaysia, Cambodia, Maldives, Fiji Island and Indonesia. 

Our future expansion plan includes but not limited to Saudi Arabia, China, 

Vietnam and Myanmar. 

CLEANPRO EXPRESS 

In year 2009, Cleanpro Express adopted the advanced 

“self-service Laundry Management” by an American 

company, Dexter Laundry. Since then, Cleanpro Express 

has brought in and opened up to high-tech equitment, 

committed to the research and development of a self-planning and franchise 

business model. As a Cleanpro Express outlet owner, you’ll be part of 

Malaysia’s rapidly growing self-service laundry outlet and one of the most 

successful and unlimited growing business in Malaysia and South East Asia. 

ARJUNA VILLAGE 

“Bringing back traditional cuisine to town”. Traditional Cuisine 

such as “Asam Pedas”, “Masak Lemak”, “Goreng Berlada”, Curry 

and “Sambal Tumis” are served in sets complete with steaming 

hot white rice and platter of fresh “ulam” and “sambal belacan”. 

Our tagline is “We cook it fresh on the spot when you order!”. Our Halal & 

Toyyibah processes ensures highest standard of quality and freshness. Our 

aspiration is towards reviving authentic traditional cuisine in a village 

ambience with modern style of serving plus friendly hospitality, like the old days. 

Coral Palm Sdn Bhd 

Tel: +603-8060 2203 

Website: www.wingsmusicafe.com 

Email: info@wingsmusicafe.com 


Royalty: 5% of sales inclusive of 

service charge 


Aivoria Sdn Bhd 

Tel: +603-9282 0888 

Website: www.elianto.biz 

Email: patan@elianto.biz / 

simonng@elianto.biz 

Franchise Fees: - 

Royalty: - 


Cleanpro Express Sdn Bhd 

Tel: +603-5879 1228 

Email: info@cleanporoexpress.com / 

info@cleanprolaundry.com 

Website: www.cleanproexpress.com 


Royalty: 10% 


Arjuna Food Management 

Tel: +603-7725 2311 

Email: arjuna_villiage@yahoo.com / 

franchise@arjunavillage.com.my 

Franchise Fees: RM80,000.00 (Type B) 

inclusive RM28,000.00 

Royalty: 5% Monthly Gross Sales 

Initial Capital: +- RM50,000.00 

FOOD & BEVERAGES HEALTHCARE SERVICES FOOD & BEVERAGES 

DAILY FRESH 

Daily Fresh Foods Group, with more than 800 

franchise outlets and 1,000 licensing selling points 

around the world, is one of the leading global snack 

food retailers. Based in Simpang Renggam, Johor (Malaysia), Daily Fresh 

Foods Group has expanded business into 15 countries with four branch offices 

located at Dubai (United Arab Emirates), Shanghai (China), Jakarta (Indonesia) 

and Riyath (Saudi Arabia), selling a vast variety of ready-to-snacks and desserts 

such as Cup Corn, Wafito, Ice Kimo, Gelato Tempo and Pop Corn. 

HOUSE OF HEALIN 

Headquartered in Shah Alam, Selangor Malaysia, 

HPSB currently has about 140 employees serving a 

widerange of customers throughout the country. 

HPSB’s flagship Health and Beauty brand – Healin & AG2000 is formulated 

using purified Gamodulin® – a marine-based rejuvenating agent. HPSB 

operates a franchise business under the brand name House of Healin (HOH), 

a business and network system which is systematically and perfectly 

designed with the intention of caring for people’s health and beauty. 

Daily Fresh Foods Sdn Bhd 

Tel: +607-755 1655 

Email: info@dailyfreshfoods.com 

Website: www.dailyfreshfoods.com 


Royalty: 2% 


Eastern Biotech Resources Sdn Bhd 

Tel: +603-5569 5580 

Email: laila@healwell.com.my 

Franchise Fees: Premium – RM50,000 

Standard – RM30,000 

Mini – RM20,000 



FOOD & BEVERAGES HEALTHCARE 


45

LISTINGS 

MALAYSIA 

GTC 

GTC is the leading one-stop integrated security access 

control and surveillance solutions expert that offers a 

myriad of intelligent surveillance systems as well as office 

automation and telecommunication products to increase 

security and improve business productivity.With a proven portfolio of quality 

clients, GTC secures the trust of more companies looking to enhance the well 

being of their people, property and profits. 

HARTAEMS 

HartaEMS is a unique mobile cleaning franchise offering 

structured professional cleaning and maintenance 

services. With a state-of-the-art system, HartaEMS 

is tailored for medium, small business, and budding 

entrepreneurs who wish to venture into the cleaning and maintenance 

industry. With the nation’s green cleaning and maintenance needs 

increasing, potential business areas are endless. 

Global Top Technologies (M) Sdn Bhd 

Tel: +603-6273 6666 

Email: sales@gtc.my/ franchise@gtc.my 

Website: www.gtc.my 

Franchise Fees: RM50,000 (Kiosk) 

RM240,000 (Shop) 

Royalty: 4 % 

Initial Capital: - 

Harta Maintenance Sdn Bhd 

Tel: +603-6187 5208/ +1300–22-7228 

E-mail: al_ruzzita@harta.com.my / 

daud@harta.com.my 

Website: www.hartaems.com.my 


Royalty: 2% 


SERVICES SERVICES 

ANI SUP UTARA 

As of today, the demand of entrepreneurs from within 

and outside the country to open a franchise outlet is 

very high. With the information obtained from the 

Perbadanan Nasional Berhad (PNS) of the franchise, now Little Cash (M) 

Sdn Bhd has managed to make Ani Sup Utara Franchise program a reality. 

Little Cash (M) Sdn Bhd is targeting to open 100 restaurants throughout 

Malaysia. 

MARRYBROWN 

Marrybrown is a successful Malaysian fast food 

chain that is tailored for Malaysian tastes. Their 

unique concept has won fans everywhere for its 

innovative menu and excellent service. They are successfully expanding 

their brand internationally by offering opportunities to local and 

international entrepreneurs. 

Little Cash (M) Sdn Bhd 

Tel: +603-78425563 

Email: info@anisuputara.com.my 

Website: www.anisuputara.com.my 




Marrybrown Sdn Bhd 

Tel: +607-331 6590 / +6012-702 4900 

Email: mbfranchise@marrybrown.com 

Website: www.marrybrown.com 

Franchise Fee: RM120,000 


Initial Capital: RM600,000 - RM800,000 


MAIL BOXES ETC. (MBE) 

Mail Boxes Etc. (MBE) began in 1980 in San Diego, 

California as a convenient alternative to the post office. 

Today, MBE is the world’s largest retail business, 

communications and postal service centre franchise, 

with more than 6,500 centres worldwide in over 30 countries – all 

locally owned and operated – offering a variety of shipping, postal and 

business services, with convenient locations and world-class service. 

MR CLEAN 

In 1993, Mr. Clean was established as a one stop 

clothing care specialist. Officially registered as a 

professional member of DLI (Drycleaning & Laundry 

Institute International) and formerly known as IFI (International Fabricare 

Institute, USA) in 2002, Mr. Clean became a fabricare professional in 

Malaysia that is trained and endorsed with international standards. Since 

then, Mr. Clean is determined to offer a whole new experience in laundry 

services. 

MBE Business Holdings Sdn. Bhd. 

Tel: +603-6203 4981 

Email: webmaster@mbe.com.my 

Website: www.mbe.com.my 




Mr.Clean Sdn Bhd 

Tel: +603-9282 5745 

E-mail: info@mrclean.com.my 

Website: www.mrclean.com.my 

Franchise Fees: RM10,000 to RM50,000 



RETAIL SERVICES 


LISTINGS 

MALAYSIA 

PROCLEANERS 

Ranging from small to large scale of cleaning 

task, Procleaners offer wide range of cleaning 

services. One of our specialties is providing 

mobile cleaning service or part-time-maid service for residential & 

business premise. We also provide the major cleaning service such as 

initial cleaning, spring cleaning, supplying contract cleaner & after 

renovation cleaning. 

Q-DEES 

Q-dees was founded in 1990s and developed 

in the field of pre-school education. At Q-dees, 

children are inspired to explore, create and 

interact while building a strong foundation for their future. The potential 

for Q-dees is huge in Southeast Asia where there is an emphasis for 

proficiency in English. Q-dees welcome those who are passionate about 

owning their own business and developing young minds to be part of it. 

SMART READER ® WORLDWIDE 

Smart Reader Kids ® has produced over 450 preschool 

entrepreneurs. This international award wininng programme 

is recognised globally for the effectiveness of its Smart 

Reader Creative Teaching Methodology ® and topnotch 

franchising services, namely, its proven business model and marketing 

assistance. If you have a passion to succeed in the early childhood 

education business, owning a Smart Reader Kids ® franchise will definitely 

enable you to make a difference in the lives of tomorrow’s world leaders! 

BRAINCHECKER 

BrainChecker Global Group Sdn. Bhd. is the leading 

Dermatoglyphics Company in Malaysia. The number one 

reason to choose BrainChecker is because we offer topnotch 

services at the lowest rates possible without compromising our product 

quality. Sing the latest technology and scientific methods, BrainChecker can 

provide the most accurate character and talent analysis report by just taking 

your fingerprint samples. Amazing as it sounds, BrainChecker is a scientific 

method based on Dermatoglyphics,the scientific study of fingerprints. 

Pandan Utama Sdn Bhd (559655-V) 

Tel: +603-6138 1987 / 03-6139 1987 

Email: info@procleaners.com.my / 

procleaners2u@gmail.com 

Website: www.procleaners.com.my 


Royalty: 5% 


Q- dees Worldwide Edusystems (M) Sdn Bhd 

Tel: +1700-81-5077 

E-mail: enquiry@q-dees.com 

Website: www.q-dees.com 


Royalty: 5% 


Smart Reader ® Worldwide Sdn. Bhd. 

Tel: +603-6279 5555 

Email: smart@smartreader.edu.my / 

enquiry@smartreader.edu.my 

Website: smartreader.edu.my 

Franchise Fees: RM40,000 - RM55,000 

(Contact us for details) 

Royalty: 20% from student fee 


Brainchecker Global Group Sdn Bhd 

Tel: +603-9059 2020 / +6012-362 3020 / 

+6012-393 7020 /+6012-774 0608 

E-mail: loh@brainchecker.com.my 

Website: www.brainchecker.com.my 


Royalty: - 


SERVICES EDUCATION & TRAINING EDUCATION & TRAINING HEALTHCARE 

RAMEN TEN 

Ramen Ten means “noodle shop” in Japanese and 

is Singapore’s first ever Halal Japanese Restaurant 

Chain. They offer affordable New Age Japanese 

Cuisine with a twist, with more than 25 types of Ramen in the menu and 

created “Dry Ramen”. Shin Tokyo Sushi, created by Ramen Ten, offers new 

age Japanese Halal Sushi on conveyor belt. They have now reached Malaysia 

with the unique Japanese cuisine with one aim; satisfy Malaysians both 

young and old. 

SIGNARAMA 

Signarama, the world’s largest sign franchise, is part 

of a successful system of business-to-business 

franchises under United Franchise Group. Our 

award-winning network of sign centers is approaching 900 locations in 50 

countries – truly making us “where the worldgoes for signs.” For more than 

25 years we have been serving communities with quality products and 

customer service. Now that we have grown to become the world leader in 

signage. 

Ramenten Restaurant Pte Ltd 

Tel: +65-6250 0680 

E-mail: yvone@ramenten.com 

Website: www.ramenten.com/ 

www.shintokyosushi.com 


Royalty : 5% 

Initial Capital: RM100,000 to RM1,000,000 

Glides Pte Ltd 

Tel: +65-6749 1107 

E-mail: alexw@signarama.com.sg 

Website: www.signarama-sea.com 

Franchise Fees; S$56,900 

Royalty: 6% 

Initial Capital: S$201,495 

(Inclusive franchise fees) 

FOOD & BEVERAGES SERVICES 


47

LISTINGS 

MALAYSIA 

SUBWAY 

The SUBWAY® chain is the largest restaurant 

chain in the world with more locations than any 

other restaurant. Each SUBWAY® location is 

focused on making great sandwiches and many SUBWAY® customers have 

become franchisees because they believe in the product. In most years, 

about 70% of new franchises are purchases by existing owners. 

KUBIQ 

Kubiq is a wholly owned subsidiary of Signature 

International Berhad, a public-listed company behind 

the well-known SingatureKitchen brand founded in 

1994. Kubiq was incorporated with the objective to 

offer quality and affordable modular kitchen systems in response to the 

growing demand in the low-to-mid market segment. Kubiq brand aims 

to meet the needs of a fast-expanding yet discerning customer base. 

Subway International B.V. 

Tel: +605-6227 2557 

E-mail: ho_k@subway.com 

Website: www.subway.com 

Franchise Fees: USD10,000 – USD12,500 

(Asia Only) 

Royalty: 8% of Weekly Sales 

Initial Capital: USD160,000 

Signature International Berhad 

Tel: +603-6148 8929 

Website: www.kubiq.com.my 

Franchise Fees: RM30,000 (showroom) 

Royalty: 1% based on monthly gross sales. 

(waive of first 5 years) 

Initial Capital: RM30,000 (include all fees) 

FOOD & BEVERAGES SERVICES 

AR-RAHNU X’CHANGE 

We offer you an opportunity to share our experience 

and for Bank Rakyat Ar-Rahnu micro-credit business. 

Join the fast expanding Islamic Pawn Broking 

(Ar-Rahnu) industry through our Ar-Rahnu X’Change franchise business which 

promises great potential, security and attractive return on investment. 

AQUANANO 

AquaNano franchised outlet are unlike any 

other laundry shop. All of our AquaNano outlets 

one operated by well trained workers and 

management. All of our AquaNano outlet are conveniently close and easy 

to access. AquaNano mission is to provide the best Premium Laundry 

Service through its Brand Outlet nationwide with affordable price. 

Rakyat Management Services Sdn Bhd 

Tel: +603-4041 6700/8700/9700 

Email: rms@bankrakyat.com.my 

Website: www.arrahnuxchange.com.my 


Royalty: 10% (from safe keeping fee) 

Initial Capital: RM1.5 Million 

Myhomme Group Resources (M) Sdn Bhd 

Tel: +603-8927 5169 

Email: franchise@aquanano.my 

Website: www.aquanano.my 

Franchise Fees: SOHO Package – RM76.000 

Business Package – RM125,000 

Royalty: - 


SERVICES SERVICES 

SNOGURT 

Snogurt, a Self-Served Frozen Yogurt, is in town! 

They started off in 2010 with an idea of a fat-free 

and healthilicious frozen yogurt. The yogurt used 

is premium yogurt imported from Italy. They are 

currently expanding throughout Southeast Asia with quality and service 

in mind. 

Snogurt Sdn Bhd 

Tel: +603-5638 7898 

Email: enquiry@snogurt.com 

Website: www.snogurt.com 


Royalty: 5% 



NATURAL HEALTH FARM 

Founded in 1999 by Dr. Jessie Chung (NP, CMD, HMD), 

Natural Health Farm (NHF) provided natural and quality 

products to help people to regain their health. NHF does 

not tolerate toxins and is continuously researching for 

new methods to fight against it by developing innovative products that 

eliminate toxins in the air, water and food. 

Nature’s Farm (Health Foods) Sdn Bhd 

Tel: +603-5569 3721 / +6016-663 8883 

Email: store@naturalhealthfarm.com 

Website: www.nhf.com.my 




HEALTHCARE 


LISTINGS 

MALAYSIA 

KEBAB TURKI BABA RAFI 

Kebab Turki Baba Rafi (KTBR) is a fast food business 

that is well known in Indonesia. Since its opening in 

2003, it is still rapidly and constantly expanding. With 

the delicious and unique kebab flavor being the main 

product of the company, Kebab Turki Baba Rafi has successfully proven that 

it is not merely a trend but a strong and constant business that has farreaching 

potential beyond Southeast Asia. KTBR is the largest local kebab 

franchise in Indonesia under the management of PT. Baba Rafi Indonesia. 

TUTTI FRUTTI FROZEN YOGURT 

Tutti Frutti Frozen Yogurt is a brand originated from 

California, United States and is a largest retailer of 

specialty self-serve premium frozen yogurt in the world 

with more than 600 outlets and is spread across more 

than 24 countries worldwide. There are several reasons why Tutti Frutti has 

become a worldwide sensation. The taste and quality of our yogurt is 

simply unmatched. Moreover, there are substantial health benefits to eating 

frozen yogurt. 

GLORIA JEANS’S COFFEE 

As one of the world’s leading providers of specialty-flavoured 

whole bean coffees, Gloria Jean’s has been providing 

the ultimate coffee experience for over 29 years. Each 

of our flavored coffees receives utmost care from harvest 

to cup and meticulously roasts and flavours to exacting standards, making 

Gloria Jean’s coffee the finest you can buy. Gloria Jean’s stores are found 

in more than 25 countries worldwide with over 750 coffee houses serving 

more than 8 million customers daily. 

SHIN TOKYO SUSHI 

Shin Tokyo Sushi means “New Tokyo Sushi” in 

Japanese. Opened its first outlet in late 2008 in 

Singapore. Shin Tokyo was created by Ramen Ten 

Group, adopting the concept of Halal Japanese Sushi served on conveyor 

belts. Customers enjoy the chic and elegant dining ambience together with 

an open-concept kitchen where sushi and sashimi are prepared by our chefs. 

INKY SDN BHD 

Tel: +603-61515678 / +6012-6410536 / 

+6010-7988885 

Website: babarafi.com.my 

Email: yusri@inkygroup.com 

chadgan@inkygroup.com 


Royalty: 5% 

Initial Capital: From RM100,000.00 

Naza Tutti Frutti (Malaysia) Sdn Bhd 

Tel: +603-2617 7642 

Email: tfcareline@naza.com.my 

Website: www.tuttifruttimalaysia.com.my 


Royalty: 5% from Monthly Gross Sales 


Wonderful Lifestyle Sdn Bhd 

Tel: +03-2082 7788 

Email: teo.ts@pns.com.my / 

gjcinfo@pns.com.my 

Website: www.gloriajeanscoffees.my 

Franchise Fees: Available Upon Request 


Initial Capital: RM300,000 to RM600,000 


Tel: +603-6250 0680 

Website: www.ramenten.com 

Email: yvone@ramenten.com 

Franchise Fee: RM30,000 to RM120,000 

Royalty: 5% 


FOOD & BEVERAGES FOOD & BEVERAGES FOOD & BEVERAGES FOOD & BEVERAGES 

LECKA-LECKA 

Today, as tastes evolved through time with improved 

techniques applied to perfect the art of gelato production, 

we at Lecka-Lecka move forward without forgetting our roots. 

We follow the same tradition and use authentic, centuriesold 

Italian recipes along with the freshest fruits, and 

ingredients such as Sicilian pistachios, hazelnuts and Belgian chocolates in 

making our irresistible scoops of joy. 

CAMBRIDGE ENGLISH FOR LIFE 

Established in 2001, Cambridge English For Life (CEFL) 

is the leading provider of accredited ready-to-launch 

English language programmes and is registered with 

the Registrar of Franchise, the Ministry of Domestic Trade and Consumerism 

and with the Ministry of Education. Most CEFL courses are designed to prepare 

learners for the Cambridge English Language Assessment examinations, which 

start for children as young as seven and progress step by step to reach the 

most advanced examination, the Certificate of Proficiency in English (CPE) 

Lecka-Lecka (M) Sdn Bhd 

Tel: +603-6274 9900 

Email: dama@leckalecka.com / 

yohan@leckalecka.com 

Website: www.leckalecka.com 




Cambridge English For Life SdnBhd 

Tel: +603-7883 0912 

Email: info@cambridgeforlife.org 

Website: www.cambridgeforlife.org 

Franchise Fees: RM39,000 – RM47,000 

Royalty: 18% 


FOOD & BEVERAGES EDUCATION & TRAINING 


49

LISTINGS 

MALAYSIA 

CHILLI HAIR & BEAUTY ACADEMY 

A completely new training brand for hair 

cosmetics in the city. We own several salon 

branches and a 3-storey building as a training 

academy for nurturing new hair styling and make-up talents.”Hair Beauty” is 

a brand that not only teaches you hair dressing skills but is also involved in 

the sensing of fashions and arts. We will train you into leaders of fashions to 

become a new force in styling and cosmetic sector through various channels 

and occasions. 

HOUSE OF MINI 

We are the dessert and pastry specialists! So, what 

makes our cupcakes, donuts, and pastries so uniquely 

different? Mini in size but definitely not mini in variety, 

we are the first Singapore patisserie that brings you 

contemporary Japanese theme pastries. We have 

combined visual appeal and great flavor with creativity to present to 

you healthy, high quality and creatively-crafted pastry delights! 

VEES 

Vees a dynamic kitchen appliance company has 

been introducing smart kitchen appliances that are 

modern, efficient and value-adding to today’s 

lifestyles and restaurant set-ups. With Vees 

commercial freezers and the VEES Delicooker as Vee’s Marketing core 

products, safety issues are minimised as no fire is involved in our 

recommended kitchen layout. A smokeless environment beautifies you kitchen. 

FOUR SEASONS ORGANIC MARKET 

Four Seasons Organic Market was born from the motherly 

love that a mother has for her kids. When her first 

child was born prematurely, Ann Tan, Founder of Four 

Seasons Organic Market, diligently did her own studies 

on babies’ food and nutrition to ensure that her child 

enjoyed only the best food. An organic lifestyle is not only for one’s health, 

but also to contribute an extra ounce of effort for our Mother Earth. 

Chilli Hair & Beauty Academy Sdn Bhd 

Tel: +6-5-242 4531 

Website: www.chiliacademy.com.my 

E-mail: chillieugenechan@gmail.com 




The HOM Holdings (M) Sdn Bhd 

Tel: +603-5525 2698 

Website: www.houseofmini.com 

Email: admin@houseofmini.com 




Vees Marketing Sdn Bhd 

Tel: +603-7782 1268 

Website: www.vees.com.my 

Email: enquiry@vees.com.my 




Four Season Organic Market Pte Ltd 

Tel: +65-6836 1855 

Website: www.fourseasonsorganic.sg 

Email: greatworldcity@fourseasonsorganic.sg 




SERVICES FOOD & BEVERAGES SERVICES RETAIL 

BEST VIEW HOTEL 

Best View Hotel is the budget hotel and boast of 

becoming Malaysia’s premier budget hotel. Best View 

Hotel is an ideal lodging option for travelers on business 

or leisure stays. Our hotel offers quality service 

and convenient access to many city attractions. We are expanding and will 

have more branches soon. The room rate is reasonable and equipped with 

amenities include the WiFi, facsimile service, LCD TV and secure electronic 

lock system. 

GENIUS MIND ACADEMY 

GMA conduct workshops for adults and children from 5-15 

years old to awaken the genius within a person. Children 

improve in their academic performance, confidence, character, 

relaxation, attention, concentration. GMA vision is towards a 

loving and intelligent society. GMA mission is to raise up a new generation 

of people who knows how to maximise the use the of the mind. We 

emphasise on professionalism and good back up services. Low investment 

and high profit. 

Best View Corporation Sdn Bhd 

Tel: +603-3358 5112 

Website: www.bestviewhotel.com.my 

E-mail: enquiry@bestviewhotel.com.my 




Genius Mind Consultancy Sdn Bhd 

Tel: +606-633 1111 / +6016-888 5459 

Website: geniusmindacademy.com 

Email: drdavid@geniusmindacademy.com 

Franchise Fees: Depending US$10,000 

Royalty: 22% 

Initial Capital: US$30,000 

SERVICES EDUCATION 


LISTINGS 

SINGAPORE 

ADAM KHOO 

AKLC is the leading education brand that uses 

accelerated learning, multi-sensory teaching and 

whole brain integration to help students (age 7-16) 

achieve top grades in English, Maths, Science and Chinese. We empower 

students through our uniquely designed weekly classes, intensive exam 

skills workshops, learning trails and writing camps during school holidays. 

EDUCALTION PRIVATE LIMITED 

The Educaltion Future School Franchise offers the unique 

opportunity to become an entrepreneur and an educator. 

As an entrepreneur, you will get a very affordable Area 

Franchise that is profitable and has fast ROI. It also 

offers unique services that few can provide. You will also become an innovative 

educator that develops students in a fun and interactive way. All these are made 

easy with the intensive built-in support provided in all aspects of the business 

and of the centre. 

ETONHOUSE 

Established in 1995 in Singapore, the EtonHouse 

International Education Group currently operates 

more than 92 schools with over 9000 students from 

61 different nationalities. The EtonHouse campuses offer pre-school, primary, 

middle and high school levels. The schools follow an international curriculum 

inspired by best practice. In the early years, an Inquire-Think-Learn curriculum 

inspired by the Reggio Emilia approach is followed. In the older years, 

EtonHouse follows the International Baccalaureate (IB) Programme. 

FIRST GOURMET 

First Gourmet Pte Ltd is a Singapore company which 

creates and develops F&B concepts. It owns brands 

such as Prata Wala, Zaffron Kitchen, Ottoman Kebab 

& Grill, Rice for Life and Jai Ho Indian Kitchen. 

Adam Khoo Learning Centre (AKLC) 

Tel: 67655516 

Website: www.aklc.com.sg 

Email: Fredtan@aklc.com 

Franchise Fees: Details upon discussion 

Royalty: Details upon discussion 

Marketing/A & P Fund: 5% of Gross Revenue 

Initial Capital: USD120,000-USD300,000 

Educaltion Private Limited 

Tel: +65 6346 3818 

Website: Futureschool.edu.sg 

Email: Vincent.tan@educaltion.com 

Franchise Fees: $12,000 

Royalty: 12% including Licenses Fee 

Marketing/A & P Fund: 3% 

Initial Capital: $90,000 to $150,000 

Kenko Holdings Pte Ltd 

Tel: (65) 6746 3333 

Website: www.etonhouse.com.sg 

Email: ewechean.yeoh@etonhouse.com.sg 



Marketing/A & P Fund: NA 

Initial Capital: Available Upon Request 

First Gourmet Pte Ltd 

Tel: 6844 1852 

Website: www.firstgourmet.com 

Email: joseph@firstgourmet.com 

Franchise Fees: S$15,000-S$35,000 

Royalty: 5% of sales 

Marketing/A & P Fund: 1% of sales 

Initial Capital: $25,000 - $500,000 

EDUCATION EDUCATION EDUCATION 


HERBAL-BASIC HEALTHCARE 

Herbal-Basic Pediatherapy Centre is a unique natural 

healthcare solution to strengthen the immune system of 

children in fighting against common childhood ailments. 

We have proven track records in treating various 

illnesses in children, through natural external therapies coupled with 

our proprietary non-oral medications, researched and developed since 

2003, particularly in the area of respiratory-related illnesses that are 

increasing year by year. 

KINDERGOLF 

KinderGolf specialises in bringing golf to children from 

ages 2 onwards. With a unique learning system, materials, 

curriculum and teaching methodology, KinderGolf is committed 

to quality teaching of both golf and life skills. Franchises 

and Licenses are available to long term business partners who are 

interested in Children Enrichment, Sports and Golf related industries. 

Be different, Impact our Community, and Make a difference in the 

golfing Industry. Be a part of growing junior golf to the next level. 

Herbal-Basic Healthcare Pte Ltd 

Tel: +65 6278 8170 

Website: www.hbtclinic.com 

Email: elaine@herbalbasic.com 

Franchise Fees: SGD 60,000 (Clinic); or 

SGD 50,000 (Therapy Centre) 

Royalty: 5% 

Initial Capital: SGD 170,000 (Clinic) or 

SGD 160,000 (Therapy Centre) 

KinderGolf Pte Ltd 

Tel: 64413383 

Website: www.kindergolf.com 

Email Address: franchise@kindergolf.com 

Franchise Fees: From USD$25,000.00 

Royalty: 5% or USD$1500.00 

Marketing/A & P Fund: 5% of Annual Revenue 

Initial Capital: From USD$60,000.00 

per unit franchise 

HEALTHCARE OTHERS 


51

LISTINGS 

SINGAPORE 

MATH MONKEY 

Math Monkey creates a math program that meets the needs 

of our future leaders. With the experience in teaching Vedic 

Math, we have created a curriculum that boosts problem 

solving skills and develop MathBrain. Today’s kids are 

learning more and faster than what we can teach them! By instilling a 

love of Math in young children, Math Monkey will be able to nurture future 

generations of creativity and innovation. 

MODERN MONTESSORI INTERNATIONAL 

The Modern Montessori International Group (MMI) is a key 

player in the Early Childhood Education industry in 

Singapore as well as in the Asia Pacific region. MMI is a 

multiple-award winning brand and operates close to 100 pre-school centres 

and teacher-training colleges in 15 countries. MMI offers both pre-school 

and teacher-training franchises. 

O’BRIENS 

O’Briens has more than 300 stores providing a healthy 

food option in 13 countries across Europe, Asia, Australia, 

UAE and Africa. O”Briens reputation has been shaped on 

its famous made-to-order hot or cold sandwiches – literally built to each 

customer’s taste. The extensive selection includes gourmet coffees, fresh 

soups, patisseries, deli dishes, salads, snacks and a wide range of soft drinks, 

including freshly made smoothies and juices from in-store juice bar offerings. 

QQ NOODLE HOUSE 

QQ Noodle House – Taste of Sarawak, is founded by Mr. 

Steven Chua in 2004. QQ Noodle House’s principal business 

is to operate outlets that serve authentic Sarawak style 

Fuzhou noodle and other dishes warm, designed with comfort 

in mind. Its friendly and welcoming staff further enhances customers’ dining 

experience with their hospitable service. QQ Noodle House is one of the 

most popular Sarawak style Fuzhou noodle houses in Singapore. 

RAMEN TEN 

Ramen Ten means “noodle shop” in Japanese and 

is Singapore’s first ever Halal Japanese Restaurant 

Chain. They offer affordable New Age Japanese 

Cuisine with a twist, with more than 25 types of Ramen in the menu and 

created “Dry Ramen”. Shin Tokyo Sushi, created by Ramen Ten, offers new 

age Japanese Halal Sushi on conveyor belt. They have now reached Malaysia 

with the unique Japanese cuisine with one aim; satisfy Malaysians both 

young and old. 

Math Monkey (Hong Kong) Limited 

Tel: +852 2307 1028 

Website: www.mathmonkey.com.hk 

Email: enquiry@mathmonkey.com.hk 

Franchise Fees: US$15,000 

Royalty: 30% 

Marketing/A & P Fund: US$600 per each 

franchise unit 

Initial Capital: US$65,000 

Modern Montessori International 

Tel: 65-62208200 

Website: www.modern-montessori.com 

Email: stevenkho@modern-montessori.com 

Franchise Fees: USD$100,000 

Royalty: 15% based on gross fees 


Initial Capital: USD$600,000 

O’Briens Irish Sandwich Café 

Tel: +65 6535-7891 

Website: www.obriens.com.sg 

Email Address: info@obriens.com.sg 

Franchise Fees: S$24,500 

Royalty: 7% (1st store), 4% (after 1st store) 

Marketing/A & P Fund: 3% (1st store), 

2.5% (after 1st store) 

Initial Capital: S$140,000 – S$190,000 

QQ Noodle House Pte Ltd 

Tel: +65 6337 6532 

Website: www.qqnoodlehouse.com.sg 

Email: qqnoodle123@gmail.com 

Franchise Fees: S$35,000/unit 

Royalty: 6 % 

Marketing/A & P Fund: S$10,000 



Tel: +65-6250 0680 

E-mail: yvone@ramenten.com 

Website: www.ramenten.com/ 

www.shintokyosushi.com 


Royalty: 5% 


EDUCATION & TRAINING EDUCATION & TRAINING FOOD & BEVERAGES FOOD & BEVERAGES FOOD & BEVERAGES 

SUBWAY 

The SUBWAY ® chain is the largest restaurant chain 

in the world with more locations than any other 

restaurant. Each SUBWAY ® location is focused 

on making great sandwiches and many SUBWAY ® customers have become 

franchisees because they believe in the product. In most years, about 70% 

of new franchises are purchases by existing owners. 

SUBWAY Systems Singapore Pte Ltd 

Tel: +65 6227 2557 

Website: www.subway.com 

Email Address: ho_k@subway.com 

Franchise Fees: USD10,000 – USD12,500 

(Asia Only) 

Royalty: 8% of weekly sales 

Marketing/A & P Fund: 4.5% of weekly sales 




LISTINGS 

SINGAPORE 

THE CITY 

The City is an interactive learning playground that 

recognises the importance of high-quality role play for 

2 to 8 year-old children. The City stimulates children’s 

imagination & creativity in realistic urban environments and scenarios where 

kids can explore small-scale real-life locations, such as the supermarket, cafe, 

beauty salon, medical clinic and more using thematic programs & activities 

designed for its environment, including practicing mathematics through 

shopping in the supermarket, Learning hygiene in the Medical clinic etc. 

TONKOTSU KAZAN RAMEN 

Tonkotsu Kazan Ramen is a casual dining ramen hot pot 

concept with a performance element to the dining experience. 

The brand focuses on delivery and quality. 

Littlez PTE LTD 

Tel: +65 6250 6507/+65 81118951 

Website: www.thecity.com.sg 

Email: franchise@thecity.com.sg 

Franchise Fees: From S$60,000 

Royalty: 6% for Single-Unit 


Initial Capital: S$120,000 - S$200,000 

Tonkotsu Kazan Ramen 

Tel: 66928080 

Website: tonkotsukazan.com 

Email: ariel@sunpark.ne.jp 



Marketing/A & P Fund: Available upon request 


EDUCATION & TRAINING FOOD & BEVERAGES 

YOGURBERRY 

Sogurt is the first company to introduce Premium full 

Self-Serve frozen yogurt in Singapore, where we provide 

our customers with the opportunity to be their own 

yogurt makers by making personalised creations from the wide array of 

available yogurt flavours and toppings, It was created with the idea of 

bringing more varieties into Singapore’s dessert market and promoting good 

health with delicious and nutritious frozen yogurt. 

YogurBerry Singapore Pte Ltd 

Tel: +65 8287 5440 

Website: www.yogurberry.com 

Email: info@yogurberry.com.sg 


Royalty: 5% on gross sales 

Marketing / A & P Fund: Negotiable 

Initial Capital: $80,000 


MY GYM CHILDREN’S FITNESS CENTER 

My Gym, developed in Santa Monica and Van Nuys, 

California in 1983 is a programme and facility 

where children actively participate in a variety of 

structured, weekly physical education classes to 

gain social skills and self-esteem. Today, there are 

more than 260 My Gyms in over 30 countries throughout the world. 

Each year, more than one million children enjoy the age-appropriate, 

noncompetitive classes and birthday parties My Gym offers. 

SEORAE GALMAEGI 

Seorae Galmaegi opened their first restaurant in 

2007. We were soon flooded with enquiries from 

people who wanted to open Seorae Galmaegi 

franchise. Seoraester Co Ltd was founded in order to handle all the 

enquiries. Even now, there are over 100 businessmen on the waiting list, 

but Seoraester Co Ltd limits the expansion to preserve the exclusivity of 

the brand. As Seorae Galmaegi was gaining popularity, Seoraester Co Ltd 

launched another franchise food business, Seorae Bulgogi. 

Kids Consulting Pte Ltd 

Tel: +65 62228511 

Website: www.consultft.com 

Email: singapore@consultft.com 

Franchise Fees: TBA 


Seoraester Co Ltd 

Tel: +82 168 3450 

Email: srs@seoraester.co.kr 

Website: www.seoraester.co.kr 





KENNY ROGERS ROASTERS 

KRR International Corporation is the franchisor for Kenny 

Rogers Roasters brand worldwide and has operations in 

the U.S., Malaysia, Singapore, Indonesia, China, 

Philippines, Bangladesh, Brunei, and soon to be opened 

in Qatar, Myanmar and Cambodia. There are a total of 300 Kenny Rogers 

Roasters restaurants worldwide. KRR International is a wholly owned 

company of Berjaya Corporation Berhad. 

Roasters Asia Pacific (Cayman) Limited 

Tel: +603-21453259 

Email: Yasmin@krrinternational.com 

Website: www.kennyrogersroasters.com 

Franchise Fees: $30,000.00 

Royalty: 4.5% of gross sales 

Initial Capital: $300,000.00 - $400,000.00 



53

LISTINGS 

SINGAPORE 

NEW HORIZONS 

New Horizons has provided more than 30 million 

students with industry-leading technical training. New 

Horizons is now the world’s largest independent IT 

training company, and leads in many different aspects 

with the largest Guaranteed-to-Run course schedule in the world. It is ranked 

in the top 5% of the industry for training quality and customer satisfaction, 

and is also the official training partner for technology leaders such as 

Microsoft, Cisco, CompTIA and VMware. 

SOUL KIDS 

SoulKids ® is a fun, transformational training program that 

creates a happy, positive, balanced and confident child. 

Essential life-skills such as discipline, teamwork and selfawareness 

are developed through games, storytelling, 

leadership activities and role-play. SoulKids® is fun, enjoyable and powerful. 

For children from 6-15 years of age. Parents see such a positive change in 

their children that they too join as SoulKids ® Mentors and teach children the 

world over. 

New Horizons Computer Learning Centre 

Tel: +65 62228511 

Website : www.consultft.com 

Email: singapore@consultft.com 

Franchise Fees: TBA 


SoulCentre Pte Ltd 

Tel: +65-9875 2372 

Website: www.soulkids.org 

Email: info@soulcentre.org 

Franchise Fees: SGD60,000 – SGD70,000 

Royalty: 7% 

Initial Capital: SGD75,000 – SGD90,000 

(license fee included) 


SUNFLOWER 

Interested in getting into the fast-expanding world of 

childcare and pre-school education business? Sunflower 

Childcare Group will provide the expertise of setting-up, 

operations, management as well as training to help you get a head-start. We 

welcome dedicated entrepreneurs or companies, both locally and within the 

region to join Sunflower Childcare as our valued franchisee. We will work 

hand-in-hand with each franchisee to run their individual centre and provide 

hands-on coaching to help them become better providers of child-care services 

ANDERSEN’S 

The franchise system for Andersen’s of Denmark 

was established in year 1994. Our philosophy in 

franchising is that we are in a “partner relationship”. 

The relationship is based on trust, understanding and profit growth. 

Our success is based on the award-winning quality of our Products, the 

cleanliness and superiority of our Presentation and the friendliness of 

our Customer Service. As a franchisor, we aim to work with you towards 

achieving the maximum potential for your business in a cost-efficient way. 

Sunflower Childcare Group Pte Ltd 

Tel: +65-6260 0231 

Email: Sharon@sunflowerkid.com 

Website: www.sunflowerkid.com 

Franchise Fees: SGD65,000 

Royalty: 7% of Gross School Fee 

Initial Capital: SGD350,000 to SGD500,000 

Bencoolen Enterprises Pte Ltd 

Tel: +65-6846 9555 

Website: www.andersenofdemark.com 

Email: Khairhou_be@bencoolen.com 

Franchise Fees: SGD15,000 – SGD35,000 

Royalty: 6% of monthly gross turnover 

Initial Capital: SGD80,000 to SGD150,000 


STAR CINNAMON 

Three years ago, we began to work on the development of a 

soft and fluffy cinnamon rolls concepts that will be the next big 

hit in Singapore. It took three year of changes and twitting for 

the right texture, flavours and concept before we perfected the 

Star Cinnamon rolls. The soft rolls with caramelised cinnamon 

sugar and creamy butter is topped with our signature melted cheese, sticky 

caramel or home make chocolate fudge that will keep you craving for more. 

CHEWY JUNIOR 

Crispy on the outside, yet soft and chewy inside. Chewy 

Junior puffs are filled with silky vanilla cream and topped 

with more than 40 flavours. You will be delighted with 

the varieties and quality! It uses only the finest quality 

ingredients that keep you craving for more. Chewy Junior 

is healthier because it is freshly baked on site. It is a proven successful 

formula already popular in 8 countries. 

Star Cinnamon 

Tel: +65-6883 1033 

Email: ongchin@singnet.com.sg 

Website: - 



Initial Capital: S$80,000 to S$100,000 

Chewy Junior 

Tel: +65-6276 0223 

Email: ongchin@singnet.com.sg 

Website: www.chewyjunior.com.sg 

Franchise Fees: S$35,000 for 1 location and 

S$45,000 for 3 locations 

(Chewy Junior / Star Cinnamon) 

Royalty: 5% of sales revenue 


FOOD & BEVERAGES EDUCATION & TRAINING 


LISTINGS 

SINGAPORE 

NEW ZEALAND NATURAL 

An international franchise with more than 800 outlets 

in no less than 24 countries with ice cream, frozen 

yoghurt and sorbet products made in New Zealand 

using the freshest and finest dairy product and ingredients. Many flavours 

are Gold Award winners and have won numerous accolades. The franchise 

operating system has been proven and successful for the past 25 years or 

so. In addition to the transfer of knowhow, extensive training and support in 

operation and marketing are provided. 

SNAP PRINT 

Business to business printing, copying, design and document 

management services. We use the latest technology and 

business management systems to handle operations, production 

and customers. Production includes digital equipment and 

high-end graphic design facilities. Comprehensive marketing 

programs, web site and leading edge eBusiness tools support Franchise Owner’s 

own local marketing and sales. 

SUNRIDER 

Sunrider is a world-class business with over 30 years of 

success in business, operating in nearly 50 countries. 

We research, develop and self-manufacture over 400 

products ranging from herbal foods and beverages to 

skin care and cosmetics. Sunrider’s award-winning and high quality products 

are concentrated, effective and safe for consumption. With the combination 

of low investment costs and high-quality products, Sunrider has 

revolutionised the franchise concept. 

KENKO WELLNESS 

Established since 1991, KENKO is a leading full-pledged 

wellness chain spa that has successfully established more 

than 20 outlets in Singapore, Malaysia, Indonesia and 

India presently. Strongly backed by proven, effective and 

proprietary massage techniques and therapies, KENKO 

pampers clients with a comprehensive range of beauty and spa treatments. 

KENKO’S Franchise is highly sought after by many interested party 

regionally due to its innovative concept, unique skills and proven results. 

Delinatural (Asia) Pte. Ltd. 

Tel: +65-6659 1488 

Email: enquiry@nzn.com.my 

Website: www.nzn.com.sg 

Franchise Fees: SGD35,000 

Royalty: 5% 

Initial Capital: SGD 150,000 – SGD 200,000 

Snap Print Singapore (Subsidiary of Bideas 

Holdings Pte Ltd 

Tel: 1800 99 9892 

Email: franchise@snap-print.com 

Website: franchise.snap-print.com 




Sunrider Singapore Manufacturing Pte Ltd 

Tel: +65 6754 2511 

Email: enquiry@sunrider.com.sg 

Website: www.sunrider.com 




Kenko Holdings Pte Ltd 

Tel: +65-6737 0010 

Website: www.kenko.com.sg 

Email: boyz.lim@kenko.com.sg 

Franchise Fees: Approximately USD 

300,000 

Royalty: 5% – 8% 

Initial Capital: USD300,000 –USD500,000 

FOOD & BEVERAGES SERVICES RETAIL 

HEALTHCARE 

APPLE PLUS SCHOOL 

Despite being a young company, Apple Plus School 

has been endorsed to be one of the largest preschool 

providers locally, and has evolved rapidly with 

8 branches in Singapore and 2 in Malaysia, and its 

programs taught in over 25 pre-schools. Pushing the 

boundaries for growth and expansion, Apple Plus School aims towards 

setting foot in Indonesia, China, The Philippines, India and Australia. 

FIRST KICK ACADEMY 

First Kick Academy utilises a widely-recognised 

football training programme-Long Term Football 

Development, to teach children and young adults 

about football and develop their characters at the same time. Through a 

well-structured curriculum, we have developed a clear pedagogy of football 

techniques and life skills which make our soccer lessons fun and positive 

for children. These teaching methods, combined with communication and 

motivational skills, provide children with life skills and character development. 

Apple Plus School (Int’l) Pte Ltd 

Tel: +65-6634 1980 

Email: appleplusschool@hotail.com 

Website: appleplusschool.com.sg 

Franchise Fees: Single – S$60,000 

Master – S$500,000 



Asia Football Group Pte Ltd 

Tel: +65-6561 3011 

Email: contact@purpleclay.com.sg 

Website: www.fka.sg 


Master – Case-by-case basis 





55

LISTINGS 

SINGAPORE 

ACADEMY OF ROCK 

Academy of Rock is the pioneer and only music school 

in Singapore dedicated to teaching rock and popular 

music. We are about serious fun, with teachers 

who are internationally accredited to conduct music 

coaching, especially for Rockschool Examinations. 

We aim to raise the musicality of youth, nurture individuality, inspire 

creativity and promote rock music appreciation through fun. 

MY LITTLE GENIUS 

My Little Genius is a Bilingual Multi-Dimensional, 

thematic-based Whole-Brain development 

programme for children aged 6 months to 5 years 

old which develops children’s skill-sets and increase their knowledge base. 

Activities are conducted in a fun and enjoyable manner for the children 

such that they will think that they are playing. Through play, happy and 

relaxed children learn faster and better without themselves realising it. 

EYE LEVEL 

Eye Level is based on an educational principle 

where students learn at a pace of their own. 

When teacher understands the learning needs 

of a student, the teaching are most effective. Eye Level is a self-directed 

learning programme which encourages students to acquire self-motivation 

& independence while using proactive learning methods which places them 

at the center of all learning activities. 

Academy of Rock 

Tel: +65-6561 3011 


Website: www.academyofrock.com.sg 

Franchise Fee: Case-by-case Basis 

Royalty: 10% of Sales Revenues 


My Little Genius 

Tel: +65-6561 3011 


Website: www.mylittlegenius.com.sg 

Franchise Fees: master - S$300,000 

Area – S$150,000, Single unit – S$50,000 

Royalty: 1st year – 10% of monthly gross revenue 

2nd year – 12% of monthly gross revenue 

3rd year – 15% of monthly gross revenue 

Daekyo Co. 

Tel: +65-6397 6117 

Email: franchise@myeyelevel.com 

Website: sg.evelevelfranchise.com 





EDUCATION 

SIGNARAMA 

Signarama, the world’s largest sign franchise, is 

part of a successful system of business-to-business 

franchises under United Franchise Group. Our 

award-winning network of sign centers is approaching 900 locations in 50 

countries – truly making us “where the world goes for signs.” For more than 

25 years we have been serving communities with quality products and 

customer service. Now that we have grown to become the world leader in 

signage. 

Signarama Asia Pte Ltd 

Tel: +65 6848 2486 / +65 9299 9811 

Email: eugenek@signarama.com.sg 

Website: www.signarama-sea.com 

Franchise Fees: S$55,000.00 

Royalty: 6% 

Initial Capital: S$62,500.00 

SERVICES 

COFFEE HIVE 

Coffee Hive is a chain of restaurants providing 

delicious local food served with amazing local 

coffee. In 2011, a group of four friends felt 

frustrated that there were very few coffee places 

serving delicious local food and they felt that there 

is a need for Coffee Hive. Coffee Hive’s philosophy is to provide hardworking 

professionals a blend of local cuisine at affordable price. 

Coffee Hive 

Tel: +65-6342 1901 

Email: enquiries@astreem.com 

Website: www.thecoffeehive.com 

Franchise Fees: S$40,000 onwards 

Royalty: 4% 

Initial Capital: S$100,000 onwards 


CRYSTAL JADE MY BREAD 

Crystal Jade My Bread offers quality Hong Kong 

& European style buns, pastries, bread, festive 

gift pack & innovative designs of cakes. It is 

a regional confectionary and café brand of Crystal Jade Culinary Concepts 

Holding established in 1991 currently with outlets in Singapore, Bangkok and 

Jakarta. Among its signature products include Hong Kong Style bun, east and 

west cakes and international pastries. Crystal Jade My Bread also prepares 

festive delicacies such as mooncakes, Christmas log cake and party fares. 

Crystal Jade My Bread International Pte Ltd 

Tel: +65-6339 0998 

Website: www.crystaljade.com 

Franchise Fees: S$50,000 - S$100,000 

(Depend on the concept 

and type of franchise) 


Initial Capital: S$100,000 - S$500,000 



LISTINGS 

SINGAPORE 

COYOTE UGLY SALOON 

The Coyote Ugly Saloon is a chain of saloons (some with 

restaurants) based primarily in the United States. It is 

known for, among other things, its bartenders who not only 

pour drinks, but also perform choreographed dance routines 

on the bar top. Ugly Inc owns the trademark Coyote Ugly and 

is offering franchises and licenses to qualified operators. 

MULLIGAN’S IRISH PUB 

Mulligan’s is a homegrown Irish pub and restaurant 

concept that serves good value Irish food and beverage 

culture. Mulligan’s Irish Bar Music, conversation and 

good fun – Mulligan’s is all about the authentic Irish 

pub experience. Its inviting, warm and rustic interior 

completes the quaint Irish charm. As they enjoy traditional Irish fare, sports, 

enthusiasts can also cheer their teams on as exciting games are screened 

throughout the bar. 

SOGURT 

Sogurt is the first company to introduce Premium full 

Self-Serve frozen yogurt in Singapore, where we provide 

our customers with the opportunity to be their own 

yogurt makers by making personalised creations from 

the wide array of available yogurt flavours and toppings, It was created with 

the idea of bringing more varieties into Singapore’s dessert market and 

promoting good health with delicious and nutritious frozen yogurt. 

Ugly Inc 

Tel: +1 845 534 2672 

Email: jeff@coyoteuglysaloon.com 

Website: www.coyoteuglysaloon.com 

Franchise Fees: US$50,000.00 - 

US$200,000.00 

Royalty: 5% - 25% of gross sales 

(Enquire for more details) 

Initial Capital: From US$500,000.00 

Mulligan’s Irish Pub 

Tel: +65-6561 3011 


Website: mulliganspubs.com 


Royalty: 5 % of sales revenues 

Initial Capital: Depend on Country Territory 

Sogurt 

Tel: +65-6561 3011 


Website: www.sogurt.com.sg 


Single – US$30,000 (Overseas) 

Master – US$100,000 

Royalty: 5% of sales revenues 


FOOD & BEVERAGES FOOD & BEVERAGES FOOD & BEVERAGES 

EMPIRE STATE 

Empire State ® is a local restaurant serving American classics 

with an Asian twist. Seeking the satisfy the insatiable appetites 

of Singaporeans, Empire State® offers a wide range of indulgent 

hearty dishes ranging from big burgers to luxurious desserts, 

each one of them an unique recipe of Empire State ® . Customers 

are drawn to us for our hearty menu at affordable prices. 

Empire State 

Tel: +65-6561 3011 


Website: empirestate.com.sg 






COFFEE : NOWHERE 

COFFEE : NOWHERE is a coffee joint established 

in the area of UluTiram in Malaysia. We 

desire to create a pleasant and positive 

atmosphere for our customers to indulge in as they savour the best of 

specialty coffee. We want to leave a lasting impression and the feeling 

of nostalgia on our customers. Nesodes coffee, the café also serves 

small bites and main courses to satisfy the taste buds of our clients! 

MUNCH 

Munch Saladsmith & Rotisserie is a quick service restaurant 

concept started in Singapore’s CBD in 2005. Its variety of 

salads, deliciously roasted meats and strong branding attracted 

a cult following over the years. The first Munch franchised 

unit that opened in 2012 proved a success too and has 

since grown to become the largest salad concept chain in Singapore. 

COFFEE : NOWHERE 

Tel: +65-6561 3011 


Website: coffeenowhere.com 

Franchise Fees: Single – USD25,000 


Royalty: 4 – 6% of sales revenue 


Munch Saladsmith Pte Ltd 

Tel: +65-6692 8330 

Franchise Fees: S$40,000 to S$70,000 

Royalty: 8% 




57

LISTINGS 

SINGAPORE 

ORANGE TEA 

In Taiwan, Orange Tea is synonymous with healthy fruit tea 

drinks. Their focus on quality and service, has established 

them as one of the most renowned beverage franchises 

in Taiwan, Today, they have more than 50 outlets in 

Taiwan and have started many franchised outlets in 

Singapore, Orange Tea franchise is one of the few brands internationally 

that have created trademarked drinks. It uses fresh and best obtainable 

natural products that are beneficial to one’s health if consumed daily. 

Astreem Consulting 

Tel: +65-6342 1901 


Website: www.orangetea2u.com 

Franchise Fees: S$15,000 to S$100,000 

Royalty: 4% 

Initial Capital: S$70,000 onwards 


XPRESSFLOWER.COM 

XpressFlower.com provides 24 hour flower delivery 

services in Singapore. We are an extraordinary 

florist as we continually seek new gift ideas to 

help our customers impress their loved ones. 

We are the only florists in Singapore to offer a wide variety of third-party 

cakes and desserts. We pride ourselves in being able to value-add through 

providing complimentary services, customisation and short delivery times. 

Xpressflower.com 

Tel: +65-6561 3011 


Website: www.xpressflower.com 




SERVICES 

O’NYA SAYANG 

All you need is Love, and Food. O’nyaSayang 

(translated as “Love of a Peranakan Mother”) offers 

authentic Peranakan food at affordable prices. With 

authentic recipes passed down from generations to 

generations, our heritage is genuinely Peranakan and our dishes include 

all-time favourites such as Ayam Buah Keluak, Babi Pongteh, Ikan Assam 

Pedas, Nyonya Chap Chye, Bakwan Kepeting Soup and many others. 

OMUTO TOMATO 

Korean fusion restaurant Omuto Tomato offers 

a full range of its signature rice omelettes with 

no fewer than 40 choices of toppings. Although 

we are not as big as a family restaurant, we take pride in the interior design 

and colours used in our outlets, and our walls are decorated with classy 

paintings. Customers are provided with great service and flavours that 

people do not expect to receive in a smaller restaurant! 

Dulukala Restaurants Pte Ltd 

Tel: +83220605 

Email: zanho@dulukala.com 

Website: www.onyasayang.com 


Master – S$150,000 

and above 


Marketing Fund : N/A 

Amoje Food 

Tel: +82 2 2185 7721 

Email: ice@amoje.com 

Website: www.amoje.com 

Franchise Fees: - 


Initial Capital: US$350,000.00 


THE ROYALS 

Through the changing demands from customers, The Royals 

gradually evolved into a brand specialising in offering 

premium quality cakes at affordable prices. In 2005, The 

Royals became a “Halal certified establishment: that marked 

a major breakthrough into the Muslim market. Today, 60% of The Royals 

customers are Muslims. In 2008, The Royals ventured into Café operations 

and currently runs two cafes offering a good selection of largest Western 

Food as well as some local specialties such as the Nyonya Mee Siam. 

The Royals Pte Ltd 

Tel: +65-6342 1901 


Website: royalcakes.com 



THE ART OF LEARNING CHINESE 

The Art of Learning Chinese (TALC) inculcates 

in children a love for learning at an age through 

speech 话 , through formal academic classes 

华 , through art & craft 画 and through cultural understanding 化 . This 

approach differs from merely the pursuit of grades via studying. The 

learning activities at TALC aim to enable language confidence, instill 

creative thoughts and build a strong international Chinese foundation 

The Art of Learning Chinese 

Tel: +65-6561 3011 


Website: www.talc.com.sg 





EDUCATION & TRAINING 


LISTINGS 

SINGAPORE 

3G ABACUS 

3G Abacus is a new concept that combines 

9-bead and traditional abacus. It allows students 

to pick up the technique of Abacus more quickly, 

and relate better to mainstream Mathematics. Since our introduction in 

Singapore, we have been well received by the public and is very popular 

with the new generation. We conduct classes for both children and 

adults every year, as we have more than 2,000 students in Singapore. 

WONDER WASH 

Wonder Wash is a 24/7 non-attendant self-service 

laundry. It is an answer to the busy lifestyle of 

Singaporeans who face a mundane chore of 

having to do laundry daily. This business offers an average ROI of 35% 

to 40% and investor can have passive income while keeping their job. 

ASK EDUCATION HUB 

We are an education hub providing enrichment programs to 

schools. Our flagship program “John Langrehr Thinking Program 

(JLTP)” offers an opportunity to infuse and embed the mindsets 

and skills of Creative and Critical Thinking in young children, 

who are at an age that they are most responsive; making it very 

effective and beneficial to them. Since introduction, the program has 

impacted more than 100 schools. 

STORE FRIENDLY 

Storefriendly provides a one-stop solution to 

householders and business owners seeking 

a solution to their home or office congestion 

problems. Established in 2002 in Hong Kong, and quickly becoming the 

largest self-storage provider in Asia, storefriendly is the Asian pioneer of a 

franchise-based approach to self-storage, with more than 120 branches 

throughout Greater China and South East Asia, encompassing approximately 

40,000 self-storage rooms and more than 60,000 customers served. 

U.E Learning Centre 

Tel: +65-6561 3011 


Website: 3gabacus.com 


Master – S$50,000 

Royalty: - 


Wonder Wash Self-service Laundromat 

Tel: +65-9733 7476 

Email: info@wonderwash.com.sg 

Website: www.wonderwash.com.sg 


Royalty: - 


Ask Education Hub Pte Ltd 

Tel: +65-6561 3011 


Franchise Fees: S$40,000 onwards 

Royalty: 10 – 20 % of sales revenues 


Store Friendly Self Storage Group 

Tel: +65-6304 7926 

Email: jes.johansen@store-friendly.com.sg 

Website: www.store-friendly.com 


Royalty: 15% 


EDUCATION & TRAINING SERVICES EDUCATION & TRAINING SERVICES 

ASTERPAU 

Asterpau has introduced traditional Hong Kong Dim 

Sum to Singapore market. It has brought products 

from the upscale restaurants to the mid-market 

through the take away kiosks. The food in Asterpau contains a 50% meat and 

50% vegetables cooked with their own chef-formulated olive oil. It has no 

preservative and artificial coloring added. It is 100% natural and hand-made 

by their Hong Kong Chef. 

PONEY 

PONEY positions itself as one of the leading brands in 

baby and children apparels internationally. PONEY 

has over the years progressively and aggressively 

expanded its distribution network and today, it has proudly received 

remarkable supports from millions customers. PONEY has made its 

international appearances in Singapore, China, Indonesia, Vietnam, 

Cambodia, UAE, Kuwait, Yemen, Libya, and Iran. PONEY is moving 

aggressively in international expansion. 

Siji Trading Pte Ltd 

Tel: +65-6342 1901 


Website: www.asterpau.com.sg 




PONEY Garments SdnBhd 

Tel: +603-8943 8380 

Email: ibu@poney.com.my 

Website: www.poney.com.my 

Franchise Fees: US$10,000 

Initial Capital: US$100,000 – US$300,000 

FOOD & BEVERAGES RETAIL 


59

Post Event 

Kuala Lumpur Plays Host to the First Ever Joint Event 

of Rise of ASEAN Conference and the 8th Global 

Entrepreneurs Roundtable 2015 

MOC Capital Berhad in collaboration with Wealth Mastery Academy 

and MICE Preferred hosted the highly anticipated first ever joint 

execution of The Rise Of ASEAN Conference and the 8th Global 

Entrepreneur Roundtable in Kuala Lumpur on the 17th of April 2015 

at the Hilton, Kuala Lumpur. After a successful three day event, Rise 

of ASEAN was noted to be one of the solid business platforms that 

sparked the interest of investors from all across the world with a 

mind-set to consider ASEAN as a steadily growing market and the 

next largest business hub. 

With at least 300 delegates from around ASEAN attending this event; 

the event was noted to be one of the highlights of Wealth Mastery 

Academy as they played host to notable names such as Datuk Ir 

Dr. Wee Ka Siong, Minister, Prime Minister’s Department, Malaysia. 

During his press conference he quoted 

that “ASEAN, Malaysia is the chairman 

for 2015. This is a great advantage for 

Malaysia; we as a multi-racial and multi 

lingual nation with such a diversity to 

offer the rest of ASEAN that can bring 

in a lot of businesses and opportunities 

for investors both locally and regionally. 

It is one of our strengths and we should 

take full advantage of this strength and 

build on it”. 

During the course of the event, CHE 

Group Berhad, an established company 

in Malaysia and Torftech Energy Limited, 

UK, entered into a Memorandum of 

Understanding on the 18th of April 2015, reflecting their intention 

to strengthen ties between their two groups by cross-investment 

through a share swap. This proposed transaction reflects their 

mutual confidence in the development of the biomass power 

generation market using advanced technology both in Asia and 

globally. The companies will actively promote the exploitation of 

TORBED Technologies (an IP owned by Torftech Group) globally upon 

the cross-investment especially in biomass power generation market. 

The signing ceremony was witnessed by Datuk Ir. Dr. Wee Ka Siong, 

Dr. Wong Jeh Shyan (Chairman of MOC Capital Berhad), Dato’ Terry 

Ong (Managing Director of MOC Capital Berhad), Mr. Andrew Neal 

Bride (Finance Director of Torftech Energy Limited) and Mr Chong 

Chee Chek (Business Director of CHE Group Berhad). 

The three day event was filled with panel discussion and key notes 

from delegates that graced the event with regards to the benefits 

and opportunities that ASEAN has to offer. The nights were also full 

of activities and the first and second night saw delegates and guests 

alike treated to a Gala dinner to celebrate the momentous occasion. 

The second night also showcased the other aspect of ASEAN besides 

the economic advantages; the rich cultural heritage that each 

member nation has to offer as part of the programme with the hopes 

of strengthening and showcasing national pride. As a whole, the 

event saw Malaysia’s position as Chairnation of ASEAN strengthened 

and at the same time affirmed that Malaysia is on track to being a 

key economic Hub for the ASEAN region. 


Post Event 

YET ANOTHER SUCCESS! 

MASTERYASIA ORGANIZES 

THE 20TH MULTIPLE SOURCES 

OF INCOME (MSI) SUMMIT. 

Kuala Lumpur 20 April 2015 MasteryAsia organized Multiple 

Sources of Income Summit for the 20th time. The event was 

held at Four Points by Sheraton Puchong with over 500 people 

attending this two-day summit. The purpose of this summit 

is to raise awareness and educate people on how they can 

create their multiple sources of income and live a financial 

freedom life. 

A total of eight speakers spoke during the summit including 

founder of the Largest Wealth coaching community in Malaysia 

and Singapore (Money Mastery), Mr K.C. See who shared his 

experience and thoughts about diversifying income streams. 

Asia’s Top Wealth and Success Coach, Mr Adam Khoo shared 

his tips and tricks on stock market investments. International 

Sales Trainer and Speaker, Michael Oliver highlighted on how 

to sell without fear, rejections and objections while author of 

“The Strategi c Property Investor”, Mr. Ahyat Ishak showed the 

audience how to become a strategic property investor. 

CEO of Inpromastery & Group Buy Property Expert, Steven 

Tan also shared his experience in his group buying method. 

The number One Super Affiliate & World Famous Internet 

Marketing Expert, Ewen Chia presented his profound ways to 

earn passive income through internet marketing. Founder and 

Master Trainer of the Power of Number, Dr Oliver Tan shared 

the mystery and how things are related with numbers. Last but 

not least, Mr Mario Singh, the international top Online Trading 

Master showed the audience how to do online trading the 

smart way. 

With all the renowned speakers each sharing on their 

expertise, we believed this Summit have exposed the audience 

to more wealth making opportunities to create new income 

sources so that they can live a wealthier lifestyle. This Summit 

also drew 15 exhibitors from different business fields from 

financial, medical as well as direct selling to give audience the 

opportunities to explore on. 

Throughout the Summit, lucky draws were also carried out 

with gifts ranging from speaker’s book, movie vouchers and 

a VCD set from Michael Oliver’s training. At the end of the 

Summit, one lucky draw winner walked away with a brand 

new smartphone. 

About MasteryAsia 

MasteryAsia is a global mentoring organization that 

is dedicated to helping individuals achieve financial 

independence through education, coaching & mentorship. 

Established in 1997, MasteryAsia has expanded to include 

members in South East Asia, Australia, New Zealand, South 

Africa, Europe, North America and China. 

It is MasteryAsia’s vision to be the premier provider of 

personal development programmes in Asia, occupying a 

position of reputation in helping individuals to realise their 

dreams by applying creative learning approaches. 

The next MSI Summit will be held in Penang on 

27 June 2015. Tickets are on sale now. Early bird 

price is RM20 for admission of two persons. 

Normal price is RM178. 

For more information, please contact: 

Willy How 

Assistant Manager, Communication 

MasteryAsia (M) Sdn Bhd 

Phone: +603 9059 6218 

Email: willy.how@masteryasia.com 

MasteryAsia website: http://www.masteryasia.com 

MSI Summit website: http://msisummit.com 


61

News & Events 

New York’s Iconic Nathan’s Famous Debuts 

First South-East Asian Outlet In Malaysia 

4 March 2015 – New York’s iconic frankfurter brand, Nathan’s Famous, 

made its South-East Asian debut with the opening of its first outlet in 

IOI City Mall, Putrajaya. The brand, long-known to be a favourite of New 

Yorkers began with its first stand in the historic Coney Island, New York 

in 1916. 

Urban Fun Sdn Bhd, the Master Franchisee of Nathan’s Famous in 

Malaysia and Singapore plans to expand its Nathan’s Famous outlets 

at the rate of two to five new ones per year for the next five years via the 

brand’s franchising model. 

Dilmah Tea Officially Opens Inaugural Exquisite 

t-Lounge in Malaysia and Southeast Asia 

March 2015 – Dilmah Tea, the world renowned producer-owned tea brand 

officially launched its latest signature t-Lounge in Malaysia. Located in the brand 

new IOI City Mall, Putrajaya, the sophisticated ambiance t-Lounge is Dilmah’s 

first in the Southeast Asia region as well as the largest among its network. 

Strategically located just 25km away from Kuala Lumpur, all local ‘teh tarik’ 

enthusiasts or otherwise known as Dilmah’s t-TK or ‘Tea Kitsch’ fans – 

century old Sri Lankan tradition of making tea where black tea is brewed 

strong, thereafter combined with condensed milk and ‘pulled’ by pouring the 

mixture from one stainless steel jug to another – can now savour not only tea 

gastronomy but also the upscale lifestyle locally at the t-Lounge. 

For more information about t-Lounge by Dilmah, please visit http://dilmaht-lounge.com 

Yoshinoya and Hanamaru Udon Launch: 

First Restaurant in Malaysia 

11 May 2015 – Malaysia welcomed the arrival of Japan’s renowned 

Yoshinoya and Hanamaru Udon at Mid Valley Megamall. The flagship 

store is located at the 3rd floor of Mid Valley Megamall. At 300 

square meters, the self-service restaurant offers Yoshinoya on one 

side and Hanamaru Udon on the other, with Azuki Café in the middle, 

to quench thirst with drinks inspired by Japanese taste. 

Globally, the brands have over 18 different ventures out of Japan, 

with more than 630 restaurants worldwide. The holding company, 

Yoshinoya Hanamaru Malaysia Sdn Bhd, has laid plans to expand 

its chain of restaurants throughout Malaysia, giving Malaysians 

nationwide the opportunity to savour the goodness Yoshinoya and 

Hanamaru Udon have to offer. 


News & Events 

Propelling Business Growth In SOHOs 

and SMEs Canon Adds Five Monochrome 

Laser Multi-function Printers to 

imageCLASS Range 

Users within SOHO and SME environments wanting to develop their 

businesses further will have their growing printing needs fulfilled 

with Canon Marketing (Malaysia) Sdn Bhd latest additions to its 

imageCLASS monochrome laser multi-function printers (MFPs). 

All five new printers – the 3-in-1 models, MF211, MF212w and 

MF221d, and 4-in-1 models, MF215 and MF217w – promise users 

a boost in productivity and efficiency in the workplace, thanks to 

their easy-to-use features, flexible connectivity, innovative mobile 

solutions and enhanced energy efficiency. 

Samujana, Koh Samui’s most exclusive villa estate, 

introduces a five-night ‘Bonding and Balance’ 

experience for families 

Samujana, Koh Samui’s most exclusive luxury villa estate, is introducing a five-night‘ 

Bonding and Balance’ experience, tailored specifically for families seeking a destination to 

relax and spend quality time together in true understated luxury. 

The expansive, award-winning villas are perched on a lush hillside overlooking a coral 

cove with private beach access, offering the perfect location for families to switch off and 

reconnect. The ‘Bonding & Balance’ experience includes five nights in any of Samujana’s 

expansive 3-8 bedroom villas, a private chef throughout the stay and two of the following 

activities, complimentary: 

• A group Muay Thai kickboxing session for the whole family 

• A kayaking excursion along Koh Samui’s scenic coastline 

• A Thai cooking class 

• A combined elephant ride and waterfall adventure 

To book visit www.samujana.com, email reservations@samujana.com or call +66 (0) 80 886 4226. 

Sugar Ray Leonard Enters the Ring for SKECHERS 

Iconic Boxer Signs On to Appear in Global Relaxed 

Fit® Footwear Campaign 

SKECHERS USA, Inc. is staging the ultimate comeback: signing boxing 

great Sugar Ray Leonard for a knockout campaign in SKECHERS’ 

popular Relaxed Fit collection. The legendary showdown will highlight 

the all-star fighter in a worldwide marketing campaign starting in Fall 

2015 that will extend across all media through December 2016. 

Leonard is the first boxer to lace up for Relaxed Fit footwear, whose 

marketing “Hall of Fame” currently includes Pete Rose, Joe Montana, 

Joe Namath and Ringo Starr. “I am looking forward to being a part of 

this campaign with SKECHERS,” said Sugar Ray Leonard. “I love going 

toe-to-toe with the best – and I’m ready to put on a pair of shoes as 

comfortable as Relaxed Fit and go a few rounds for this brand.” 


63

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