Link to Admission Document - InternetQ

1.4 The Group’s TechnologyThe Group’s Interactive PlatformExtended Core Functional ServicesThe Group’s interactive platform is offered as a managed or SaaS self-service product, supportingtechnologies for a global mobile audience. The core services supported by the Group’s platform includeSMS, MMS, IVR and mobile internet services.The Group’s platform supports recurring user subscriptions and mobile billing services in cooperationwith the mobile network operators on either a pre-paid or post-paid basis.In addition, the Group has developed services supporting digital content for mobile managementsystems and digital content delivery gateways which are designed to offer mobile network operatorsand multimedia content providers with media management solutions that cater for most of their needs.Execution & Usage QualitiesThe Group’s platform complements the core services with monitoring and diagnostics interactive toolsand services for the immediate identification and resolution of typical campaign management issuesincluding, inter alia, communication failures, system failures, overload or performance issues andsubscriber response profiles.The services and tools included in the Group’s platform are designed to scale horizontally with theaddition of multiple instances of the same service to the same or different hosts (virtual or physical),but also scale vertically, taking advantage of all additional host resources (i.e. CPU, memory) withoutsacrificing any of the platform’s reliability or manageability.All of the platform’s services are designed with integrated authentication and authorisation support,providing the Group with the ability to customise user roles according to the requirements of theGroup’s customers. Furthermore, the platform supports delegated administration, which means thatrequested users can perform the management of the Group’s systems themselves.The platform’s services are based on service templates which encapsulate the common corefunctionality for customers. This design, combined with the Group’s ready to use services repositoryand alongside customised ad-hoc functionality, provides the platform with an efficient time-to-marketservice delivery which maximises the reusability of the products through tested components.19