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Results:The campaign started on 22 July 2010. So far, the campaign has attracted more than 100,000 activeparticipants, with a gradually growing participation and has, to date, generated total project revenuesof approximately US$1 million. The Directors can confirm that the Group has already starteddiscussions with Rotana, for future projects following the success of the current mobile marketingcooperation.OrangeIn 2009, the Group partnered with a local Polish company to bid for a large-scale mobile marketingcampaign of Orange in Poland. The Group, together with its partner for the project, were awarded themanagement of that campaign which they carried out successfully.On the back of that success, the Group managed to be awarded the execution of Orange’s second largescalePolish mobile marketing campaign. During this second campaign, the Group managed to yieldan even higher response from mobile subscribers, as evidenced by the increased revenue streams.Consequently, the Group was also awarded the management of Orange’s third consecutive campaignand most recently the Group has been chosen as the partner for the fourth and most recent campaignof Orange, subject to signing a binding contract.The above series of successful campaigns is testament to the Group’s ability to deliver satisfactoryservices to key clients like Orange.1.6 Key Milestones of the GroupIn 2001, the Group launched the first interactive SMS service in Greece in partnership with a leadingmobile network operator.In 2002, the Group acquired its first set of short codes and started to market non-mobile networkoperator branded mobile services. These services appeared throughout the whole spectrum oftraditional media, including national TV networks, consumer magazines, newspapers and the radio.In 2003, the Group marketed its first mobile content in Greece. This service was designed to operateprimarily through SMS interactive dialogues. At the same time, the Group invested in acquiring thetechnology to support premium voice services and to create a complete TTS and ASR/IVR platform,to support Call TV concepts.In 2006, the Group established operations in Poland where it executed its first large-scale SMSpromotion.In 2007, the Group developed the blueprints for a web/mobile digital content hub enriched with socialnetwork characteristics, naming it Akazoo and continued to invest in improving the capabilities of itstechnology platform in order to be able to handle more sophisticated and complex mobile marketingcampaigns.In 2009, the Group carried out 11 large-scale mobile network operator campaigns and establishedbusiness partnerships with mobile network operators, media companies and brands in countries suchas Poland, Turkey and Greece.In 2010, the Group entered the Brazilian and South African markets, as well as several countries in theMiddle East. In addition, the Group organised and executed its first multi-lingual, cross-operatormobile marketing campaign across 15 countries simultaneously in partnership with Rotana.1.7 Market OpportunityCurrently, there are over five billion mobile subscribers worldwide, expected to increase to over sixbillion by 2013. The mobile device is now regarded as an integral part of people’s daily lives with itbeing the only permanently internet connected portable technology. Mobile devices therefore have the23