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Link to Admission Document - InternetQ

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TABLE OF CONTENTSTABLE OF CONTENTS 5PLACING STATISTICS 6EXPECTED TIMETABLE OF PRINCIPAL EVENTS 6DIRECTORS, SECRETARY AND ADVISERS 7DEFINITIONS 9GLOSSARY OF TECHNICAL TERMS 13KEY INFORMATION 14Introduction 14Background <strong>to</strong> the mobile marketing industry 14Business description 14Market opportunity 14Summary of financial information 15Key Strengths 15The placing and use of proceeds 15PART I INFORMATION ON THE GROUP 161.1 Introduction 161.2 Background <strong>to</strong> the mobile marketing industry 161.3 Business Description 171.4 The Group’s Technology 191.5 Examples of Mobile Marketing Campaigns 221.6 Key Miles<strong>to</strong>nes of the Group 231.7 Market Opportunity 231.8 Strategy and Prospects 251.9 Summary of Financial Information 261.10 Current Trading and Future Prospects 261.11 Competition 271.12 Direc<strong>to</strong>rs, Senior Management and Organisational Structure 271.13 Key Strengths 301.14 The Placing 311.15 Use of Proceeds 311.16 Dividend Policy 311.17 Incentive Plans 311.18 Taxation 321.19 CREST and Trading in Ordinary Shares 321.20 Relationship Deed 321.21 Orderly Market Arrangements 321.22 Corporate Governance 321.23 Share Dealing Code 331.24 The City Code 331.25 Further Information 33PART II RISK FACTORS 34PART III FINANCIAL INFORMATION 47PART IV ADDITIONAL INFORMATION 975

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