Link to Admission Document - InternetQ

statements and may materially affect financial results of the Group in the period or periods for whichsuch determination is made.Continuing unfavourable global economic conditions could have a material adverse effect on our business,operating results and financial condition.The crisis in the financial and credit markets has led to a global economic slowdown, with numerouseconomies showing significant signs of weakness. If the economies in which the Group operatesweaken further or fail to improve, customers may reduce or postpone their marketing and advertisingspending significantly, which would materially adversely affect business, operating results and financialcondition of the Group. Several credit rating agencies in recent months have downgraded the creditrating of Greek government debt, prompting additional investor concerns with respect to macroeconomicissues. Were the Greek economy to be affected by an economic crisis similar to thoseexperienced in, for example, Iceland, the ability of the Group’s businesses to have access to an efficientbanking and financial system may be impaired.Risks Related to the Mobile Communications IndustryThe mobile advertising or marketing market may deteriorate or develop more slowly than expected, anyof which could harm the Group’s business.If the market for mobile advertising or marketing deteriorates, or develops more slowly than theDirectors expect, the Group’s business could suffer. Future success is highly dependent on an increasein the use of mobile communications, the commitment of advertisers and marketers to mobilecommunications as an advertising and marketing medium, the willingness of potential clients tooutsource their mobile advertising and marketing needs, and the Group’s ability to sell technologyservices to advertising agencies and brands. Due to the rapidly evolving nature of the mobileadvertising and marketing market, future demand and market acceptance for mobile advertising,marketing and technology services is uncertain. Many of the Group’s current or potential clients havelittle or no experience of using mobile communications for advertising or marketing purposes and haveallocated only a limited portion of their advertising or marketing budgets to mobile communicationsadvertising or marketing. There is no certainty that they will continue to allocate at least as much ormore funds for innovation in the future, if any. Also, the Group must compete with traditionaladvertising media, including television, print, radio and outdoor advertising, for a share of its clients’total advertising budgets.Businesses, including current and potential clients, may find mobile advertising or marketing to be lesseffective than traditional advertising media or marketing methods or other technologies for promotingtheir products and services, and therefore the market for mobile communications advertising,marketing and technology services may deteriorate or develop slower than expected. These challengescould significantly undermine the commercial viability of mobile advertising and seriously harm thebusiness, operating results and financial condition of the Group.Changes in the wireless communications industry may adversely affect the Group’s business.The wireless communications industry may experience significant growth and change which couldadversely affect the Group’s business. Technologies such as 4G mobile broadband, Wi-Fi, worldwideinteroperability for microwave access, or WiMAX, and VOIP are challenging existing wirelesscommunication technologies. The Directors believe the Group will be able to adapt to futuretechnologies changes; however, in order to do so, the Group may require significant additionalinvestment in order to keep pace with such technological innovation. This could have an adverse effecton the business, operating results and financial condition of the Group if it were unable to raise thenecessary finance.Changes in government regulation of the wireless communications industry may adversely affect theGroup’s business.Depending on the products and services that they offer, mobile data service providers are or may besubject to regulations and laws applicable to providers of mobile, internet and VOIP services bothdomestically and internationally.43