Link to Admission Document - InternetQ

●●●develop additional levels of management within the Group;locate additional office space in various countries; andmaintain close co-ordination among engineering, operations, legal, finance, sales and marketingand customer service and support organisations.The net proceeds from the Placing will help to control these risks.Moreover, as sales increase, the Directors may be required to concurrently deploy the Group’s servicesinfrastructure at multiple additional locations or provide increased levels of customisation. The Groupmay lack the resources to deploy mobile marketing services on a timely and cost-effective basis due tothe lack of available resources. Failure to accomplish any of these requirements would seriously harmthe Group’s ability to deliver the Group’s mobile marketing services platform in a timely fashion, fulfilexisting customer commitments and attract and retain new customers.The Group may be required to reduce its prices to compete successfully, or it may incur increased orunexpected costs, which could have a material adverse effect on the Group’s operating results and financialcondition.The intensely competitive market in which the Group conducts its business may require it to reduceprices, which could negatively impact operating results. The market is highly fragmented with a numberof companies providing one or more competitive offerings to the Group’s marketing and advertisingplatform. New entrants seeking to gain market share by introducing new technology, products orservices may make it more difficult for the Group to sell its products and services and could result inincreased pricing pressure, reduced profit margins, increased sales and marketing expenses or the lossof market share or expected market share, any of which may significantly harm the Group’s business,operating results and financial condition.Moreover, the Group may experience cost increases or unexpected costs which may also negativelyimpact on operating results, including increased or unexpected costs related to:●●●●the implementation of new data centres and expansion of existing data centres, as well asincreased data centre rent, hosting and bandwidth costs;the replacement of ageing equipment;acquiring key technologies to support or expand the Group’s mobile marketing services solution;andacquiring new technologies to comply with newly implemented regulations.Any unanticipated costs associated with the foregoing items would have a material adverse effect onbusiness, operating results and the financial condition of the Group.Acquisitions or investments may be unsuccessful and may divert management’s attention and consumesignificant resources.The Directors seek to evaluate acquisitions or make investments in other businesses, or acquireindividual products and technologies. Any future acquisition or investment may require the Group touse significant amounts of cash, issue potentially dilutive equity securities or incur debt. In addition,acquisitions involve numerous risks, any of which could harm the Group’s business, including:●●●●●●difficulties in integrating the operations, technologies, services and personnel of any acquiredbusinesses;cultural challenges associated with integrating employees from the acquired company into theGroup’s organisation;ineffectiveness or incompatibility of acquired technologies or services;additional financing required to make contingent payments;potential loss of key employees of acquired businesses;inability to maintain the key business relationships and the reputations of acquired businesses;39