Link to Admission Document - InternetQ

Technology production processTechnology is a key component in implementing the Group’s business strategy. Therefore, it is criticalto know the potential of the technology and how to make it work. In order to be able to respond tothese, the Group has formed a SD&BS department as the Group’s main technology team. Resourcesfrom this department combine a broad knowledge of the potential value in emerging technologies, andan understanding of how these technologies can affect the Group’s business. The SD&BS department’smain goal is to evaluate different paths towards achieving the business goals; to develop the Group’sbusiness solutions and to explore the latest high-risk and high-return application technologies with anaim to create new revenue streams through innovation.Once a product, an application, or a service has been specified according to the business objectives, theSD&BS department becomes involved in all aspects of delivering a technological solution. Thesesolutions are based on:●●●already assimilated technologies;the creation of new technologies for bridging the heterogeneity that characterises the systems,methodologies and policies applied of all involved parties (such as MNOs and media agencies);andthe release of improvements included in the Group’s infrastructure evolution plan which arederived from previous experiences in similar projects.The Group is focused on the following main technology areas for delivering its solutions:● mobile messaging: SMS, EMS, MMS;● mobile applications: WAP and mobile internet, J2ME, iOS, Android and Adobe Air;● web and internet applications;● digital content management including aggregation, publishing, adaptation, protection and delivery;and●mobile payments: premium MOs, premium MTs, silent billing, recurring subscriptions.In order to successfully achieve its objectives, the SD&BS department implements a fast paced, iterativemodel. Appropriate resources have been identified and organised in task forces according to thefollowing types of business objectives:●●Project delivery task force: For each project, a group is defined consisting of parties interested inthe project and a dedicated development team from the SD&BS department. The main goal is toget fast turnover through short delivery lifecycles. The workflow is small and iterative and thegroup follows an agile application development approach. This approach breaks each task intosmall increments with minimal planning and does not directly involve long-term planning.Iterations are short time frames which typically last from one to two weeks. Each iterationinvolves a team working through a full software development cycle including planning,requirements analysis, design, coding, unit testing and acceptance testing when a working solutionprototype is demonstrated to interested parties. This minimises overall risk and allows the projectto adapt to changes quickly. Interested parties produce documentation as required. The goal is tohave an available and stable release (with a given quality) at the end of each iteration. Multipleiterations may be required to release a product or new features. Most of the deliverables from thistask force are not retired at the end of their lifecycle but are instead evaluated to provide feedbackfor improvements in future projects.Technology adoption task force: The resources for this group are gathered from the ITdepartment’s experts and the SD&BS department’s team leaders. The workflow is longer than theone for project delivery (lasting between four and eight weeks) but also iterative and the goal is toextend the current knowledge base through research, isolation of new engineering solutionsapplied during the previous project deliveries and also transformation of them into reusabletechnology infrastructure components. The deliverables of this task force are extensions of thecurrent collection of already assimilated technologies which thus enable faster modelling, analysisand design of new future business objectives.21