Feedback November 2002 (Vol 43 No 4)

BCA 311—BROADCAST & CABLECOPYWRITING MASTER SYLLABUSPeter B. Orlik, Central Michigan Universityorlik1pb@cmich.eduCLASSROOMBulletin Description:Practice in the pervasive short forms of audio and video writing: commercials,continuity, public service announcements, and campaign evolution.Prerequisites:ENG 101 or 201 with a minimum grade of B (3.0). A student must document thisattainment in order to remain in the course. Any student subsequently determined tolack this prerequisite will receive an automatic “E” for the final course grade.Rationale for Course LevelBecause this is a professional, applied writing experience, the course assumes thestudent already has developed above-average college-level writing skills in lower levelwriting courses.Textbooks and Other Required Student-Furnished Materials:Orlik, Peter. Broadcast/Cable Copywriting, 6th edition (Boston: Allyn & Bacon,1998)Any standard pocket dictionaryAccess to word processor or typewriterApproximately $9 in storyboard materials (end of semester)Two three-ring binders and access to 3-hole punchSpecial Requirements:This class is part of the BCA and IPR “core”. Therefore, BCA and IPR majors andBCA minors are required to earn a minimum grade of C (2.0) for successful coursecompletion.General Methodology Used in Teaching the Course:This is a lecture/discussion class employing a professional simulation approach. Tomaximally benefit from the class, it is helpful for students to conceive of this as a mediaagency trainee experience rather than a typical 3-credit college offering. Toward thisend, the following procedural policies should be carefully noted:BEA—Educating tomorrow’s electronic media professionals 15