Feedback November 2002 (Vol 43 No 4)

More documents

Recommendations

Info

Feedback November 2002 (Vol. 43, No. 4)Feedback is a correspondence journal published quarterly by the Broadcast Education Association. As acorrespondence journal, Feedback publishes (1) articles or essays—especially those of pedagogical value—onany aspect of electronic media; (2) responsive essays—especially industry analysis—reacting to issues andconcerns raised by previous Feedback articles and essays; (3) scholarly papers; (4) reviews of books and otherinstructional materials; and (5) official announcements of the BEA. Feedback is not a peer-reviewed journal.Feedback is distributed to all members of the BEA; it is available to others at an annual subscription rate of$20. All communication regarding business, membership questions, and changes of address should be sentto the BEA Executive Director, 1771 N Street NW, Washington, D.C. 20036.EDITORJoe MisiewiczDepartment of Telecommunications, Ball State UniversityEDITORIAL ASSISTANTAngela RappUniversity Teleplex, Ball State UniversityPedagogical Articles/Essays, Responsive Essays, and Scholarly Papers:1. Submit one hard copy of the complete manuscript with references and an email version in MicrosoftWord to the editor. Retain a hard copy since copies are not returned.2. Please double-space the manuscript. Use the current edition of the American Psychological Association(APA) style manual.3. Articles are limited to 3,000 words or less, and essays to 1,500 words or less.4. Submissions must be carefully proofread to ensure that the quality of writing, appearance of themanuscript, grammar, and citation of references all conform to high standards.5. All authors must provide the following information: name, employer, professional rank and/or title,complete mailing address, telephone and fax numbers, email address, and whether the writing has beenpresented at a prior venue.6. If editorial suggestions are made and the author(s) agree to the changes, such changes should besubmitted as a Microsoft Word document to the editor.7. The editor will acknowledge receipt of documents within 48 hours and provide a response within fourweeks.Reviews of Books and Other Instructional Materials:1. Potential instructional materials that can be reviewed include books, computer software, CD-ROMs,guides, manuals, video programs, audio programs and websites.2. Reviews may be submitted as a Microsoft Word document as email to the editor.3. Reviews must be 300-400 words in length.4. The review must provide a full APA citation of the reviewed work.5. The review must provide the reviewer’s name, employer, professional rank/title, e-mail address andcomplete mailing address.Please send submissions to Joe Misiewicz, Feedback Editor, Department of Telecommunications, Ball StateUniversity, Muncie, IN 47306, USA. E-mail to jmisiewicz@bsu.edu. Fax to (765) 285-1490.This issue of Feedback was produced with support from Ball State University.
CONTENTSCommentThe Body CountDeborah Potter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1InternationalA Different Teaching ExperienceGregory Pitts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5CurriculumDigital Production Tools: A Snapshot of What College Programs HaveSteven A. Esposito . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7ClassroomBCA 311—Broadcast & Cable Copywriting Master SkillsPeter B. Orlik . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15ClassroomEmphasizing Ethics: Promoting Academic Honesty and Detecting PlagiarismBradford L. Yates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20ClassroomMultimedia for Mortals: Resources and Tips for Integrating Visuals, Audio andVideo into Lectures for Advertising CoursesJames Hamilton. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24CurriculumDismantling the Silos: Moving Toward Converged Journalism Curriculum atWashington and Lee UniversityClaudette Guzan Artwick . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28ClassroomAdapting Digital Learning Tools to Student Learning StylesScott R. Olson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32ClassroomStudents Tackle Super Bowl XXXV: Sunday Spectacle, Applied Research, TelevisionAnalysisBarbra S. Morris . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38CommentTeaching the Mid-Career ProfessionalMarianne Barrett . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46BEA—Educating tomorrow’s electronic media professionalsfm1
Page 4 and 5: CommentSWOT Analysis: Disney Consid
Page 6 and 7: without adding enough people to do
Page 8 and 9: his favorite questions for prospect
Page 10 and 11: The intellectual satisfaction you
Page 12 and 13: Finding qualitative evidence via te
Page 14 and 15: 2 Using a two-tailed Pearson Correl
Page 16 and 17: • We need to expand digital editi
Page 18 and 19: Two final points: While this paper
Page 20 and 21: 1. As elsewhere in the profession,
Page 22 and 23: EvaluationThere will be approximate
Page 24 and 25: CLASSROOMEMPHASIZING ETHICS: PROMOT
Page 26 and 27: “Avoiding Plagiarism” ( http://
Page 28 and 29: CLASSROOMMULTIMEDIA FOR MORTALS: RE
Page 30 and 31: Video files come in a variety of di
Page 32 and 33: CURRICULUMDISMANTLING THE SILOS: MO
Page 34 and 35: the Web on deadline and conceptuali
Page 36 and 37: CLASSROOMADAPTING DIGITAL LEARNING
Page 38 and 39: strategies. Unfortunately, most tex
Page 40 and 41: Figure 2. Good Practice and the Enr
Page 42 and 43: CLASSROOMSTUDENTS TACKLE SUPER BOWL
Page 44 and 45: Usually, I urge students to use the
Page 46 and 47: aggression with intelligence, when
Page 48 and 49: e lost in sole reporting of undiffe
Page 50 and 51: COMMENT“SCHOOL DAYS, SCHOOL DAYS,
Page 52 and 53:
CLASSROOMSWOT ANALYSIS: DISNEY CONS
Page 54 and 55:
analysis. SWOT is an acronym for St
Page 56 and 57:
Disneyland ResortDisney Vacation Cl
Page 58 and 59:
CURRICULUMDON’T ISOLATE E-BUSINES
Page 60 and 61:
mention implications from legal and
Page 62 and 63:
viable media alternative to televis
Page 64 and 65:
management are needed to deliver th
Page 66 and 67:
Humboldt, Chris (2000). How E-comme
Page 68 and 69:
editing is a place of influence. St
Page 70 and 71:
COMMENTYO, YO, YO! THIS IS THE HIP-
Page 72 and 73:
REVIEWSchroeder, Sheila E. (2002).
Page 74 and 75:
ANNOUNCEMENTS2003-2004 Scholarship
Page 76 and 77:
ANNOUNCEMENTSBroadcast Education As
Page 78:
NEWSJohn Mark DempseyUniversity of
show all

Feedback November 2002 (Vol 43 No 4)

Create successful ePaper yourself

Delete template?

Save as template?