Feedback November 2002 (Vol 43 No 4)

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Video files come in a variety of different formats. Which you use depends on theoperating system (Windows or Macintosh) you plan to use. One oft-used standard isQuickTime (MOV).However, while the Macintosh version of PowerPoint readily accepts MOV files, theWindows version of PowerPoint does not, due presumably to Microsoft seeking topromote its own Windows Media Player software and standard over rival AppleQuickTime.Thus, if using the Windows version of PowerPoint, use QuickTime Pro to convertMOV files into AVI format prior to inserting them into your presentation. Keep inmind that the clip will lose some sharpness, especially if resized larger than 100 percent,so refrain from resizing (smaller is fine).A second popular video format is MPEG (Motion Picture Experts Group). Such filescan be used in PowerPoint on either platform (Windows or Macintosh) withoutconversion. In addition, the primary advantage of MPEG files is a greater ability to besized in large frame sizes without getting fuzzy.Two favorites sites for video clips are AdEater and AdForum, both of which use videoin MPEG format. The former contains 20-30 years of international video advertising.The latter is more up-to-date, and creative work in many formats is presented alongwith much other descriptive information.A third website, Getcreativity and its “breaking news alerts” keeps you up-to-date ondevelopments in advertising creative, and provides links to get to award-winning ads.Finally, the Advertising Council archives its PSAs in video, audio, as well as in print.And the anti-smoking campaign “The Whole Truth” has a fine set of PSAs.Guerrilla sitesWhat deserves separate mention are websites that take an other-than-flattering view ofadvertising. The Advertising Graveyard, which collects and humorously comments onexamples of creative campaigns rejected by clients.Other sites contain material that criticizes advertising and consumer culture by parodyingexisting advertising. Useful sites include AdBusters, the Badvertising Institute,and False Advertising.Assembling the presentationMicrosoft PowerPoint is the best choice of presentation software. It is included on mostif not all computers as part of the standard array of software, and it can read all image,audio, and video file types discussed here.Images, audio, and video are placed into a presentation using a simple menucommand (Insert Picture, Insert Sound, or Insert Movie).Once inserted, the media clip can be resized, its location on the slide adjusted, itsappearance adjusted (such as brightness and contrast on visuals), and animation addedto highlight and/or intensify its entry.Necessary hardware and softwarePersonal: Laptop computer, Microsoft PowerPoint, Adobe Photoshop orGraphicConverter (http://www.lemkesoft.de/us_gcabout.html), Apple QuickTimePro (http://www.apple.com/quicktime/), image scanner, Internet connection, digitalcamera (optional).26Feedback November 2002 (Vol. 43, No. 4)
Facility: Digital video projector and projection screen, amplified sound system, hookupfor laptop computer sound and videoSelected sources for print advertising:The Emergence of Advertising in America(http://memory.loc.gov/ammem/award98/ncdhtml/eaahome.html).Ad*Access (http://scriptorium.lib.duke.edu:80/adaccess/)Adflip (http://www.adflip.com/)AdForum (http://www.adforum.com/)Communication Arts (http://www.commarts.com/CA/); also useful areaward-winning examples from its December issue, which can be digitized for usein presentations.Rules of thumb:Image file format: JPEGImage resolution: 72 dpi (dots per inch).For PowerPoint slide dimensions of 640 x 480 pixels: max. width of 550 pixels (forlandscape-oriented images), or max. height of 440 pixels (for portrait-orientedimages).Selected sources for radio advertising:Old-Time Radio Commercials (http://www.old-time.com./commercials/)Library of American Broadcasting (http://www.lib.umd.edu/LAB/AUDIO/soundbites.html)Radio Savant (http://www.radiosavant.com/)AdForum (http://www.adforum.com/)Selected sources for video advertisingAdCritic (http://www.adcritic.com/)AdEater (http://adeater.com/)AdForum (http://www.adforum.com/)Getcreativity (http://www.getcreativity.com/)Advertising Council (http://www.AdCouncil.org/)Anti-smoking campaign “The Whole Truth” (http://www.wholetruth.com/)Rules of thumb:Cannot use “streaming” videoConvert QuickTime files to Windows Media (AVI) to use with Windows version ofPowerPointSelected company websites:Coca-Cola (http://www.ltg.Coca-Cola.com/)Benetton (http://www.benetton.com/)Lipton Brisk (http://www.liptonbrisk.com/)BMW Films (http://www.bmwfilms.com/)Selected guerrilla-advertising sitesThe Advertising Graveyard (http://www.zeldman.com/ ad.html)AdBusters (http://adbusters.org/)Badvertising Institute (http://www.badvertising.org/)False Advertising (http://parody.organique.com/).BEA—Educating tomorrow’s electronic media professionals 27
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Page 4 and 5: CommentSWOT Analysis: Disney Consid
Page 6 and 7: without adding enough people to do
Page 8 and 9: his favorite questions for prospect
Page 10 and 11: The intellectual satisfaction you
Page 12 and 13: Finding qualitative evidence via te
Page 14 and 15: 2 Using a two-tailed Pearson Correl
Page 16 and 17: • We need to expand digital editi
Page 18 and 19: Two final points: While this paper
Page 20 and 21: 1. As elsewhere in the profession,
Page 22 and 23: EvaluationThere will be approximate
Page 24 and 25: CLASSROOMEMPHASIZING ETHICS: PROMOT
Page 26 and 27: “Avoiding Plagiarism” ( http://
Page 28 and 29: CLASSROOMMULTIMEDIA FOR MORTALS: RE
Page 32 and 33: CURRICULUMDISMANTLING THE SILOS: MO
Page 34 and 35: the Web on deadline and conceptuali
Page 36 and 37: CLASSROOMADAPTING DIGITAL LEARNING
Page 38 and 39: strategies. Unfortunately, most tex
Page 40 and 41: Figure 2. Good Practice and the Enr
Page 42 and 43: CLASSROOMSTUDENTS TACKLE SUPER BOWL
Page 44 and 45: Usually, I urge students to use the
Page 46 and 47: aggression with intelligence, when
Page 48 and 49: e lost in sole reporting of undiffe
Page 50 and 51: COMMENT“SCHOOL DAYS, SCHOOL DAYS,
Page 52 and 53: CLASSROOMSWOT ANALYSIS: DISNEY CONS
Page 54 and 55: analysis. SWOT is an acronym for St
Page 56 and 57: Disneyland ResortDisney Vacation Cl
Page 58 and 59: CURRICULUMDON’T ISOLATE E-BUSINES
Page 60 and 61: mention implications from legal and
Page 62 and 63: viable media alternative to televis
Page 64 and 65: management are needed to deliver th
Page 66 and 67: Humboldt, Chris (2000). How E-comme
Page 68 and 69: editing is a place of influence. St
Page 70 and 71: COMMENTYO, YO, YO! THIS IS THE HIP-
Page 72 and 73: REVIEWSchroeder, Sheila E. (2002).
Page 74 and 75: ANNOUNCEMENTS2003-2004 Scholarship
Page 76 and 77: ANNOUNCEMENTSBroadcast Education As
Page 78: NEWSJohn Mark DempseyUniversity of

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