Annual Financial Statement P&I Personal & Informatik AG April 1 ...

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P&I Personal & Informatik Combined Management Report (Group and Cooperation) P&I is positioned as a provider of services in the HR market, employing state-of-theart technology and selling highly integrated all-in-one HR management solutions. P&I LOGA software is the only HR software that incorporates fully integrated payroll and time management modules whose payroll module can be employed in ten countries throughout Europe. The Company is the trendsetter in the HR software sector, particularly with regard to the technology, the product’s web-based functionalities as well as the service-orientated systems. Essentially P&I operates two types of business: On the one hand, as an all-in-one supplier, with the sale of licences to businesses which use P&I-Software in their HR administration, and on the other, provision of services in connection with software implementation and support. P&I offers its customers a holistic solution: an integrated all-in-one HR management solution based on cutting edge technologies and the provision of professional services. generating licensing, support and consulting sales. P&I owes its growth to this business principle. On the other hand, as a product supplier, P&I makes its software available to HR service providers, who are major companies and many of which are also international companies who in turn offer their services based on P&I software without their customers having to obtain a licence from P&I. P&I generates licensing and support sales in this way. P&I generates licensing and support sales in this way. Sales Over 15,000 end customers Europe-wide structure their HR business successfully using P&I solutions. Leading international HR service providers rely on P&I as a product supplier. They all trust the P&I's top level of expertise, gathered from more than 40 years in the marketplace. Clients appreciate P&I's integrated solutions with no internal interfaces just as much as the redundancy-free data storage. The data generator, creating data for evaluation ensures up-to-the-minute reporting with increased efficiency and a significant reduction in administration. This lowers running costs for businesses, making a value-added contribution to enterprises which have already opted for P&I-software solutions: software products with a provider who is oriented to the future. P&I achieves its sales revenues from licensing of HR software and from the related maintenance and services arising from implementation and ongoing advisory services. P&I's core business is based on three main cornerstones: new projects, migration projects and projects with existing customers. The HR software market has been for years one of the most highly saturated: every business does its payroll accounting, that means increased sales can only be attained through an expansion of market share. This means that cutthroat competition will prevail. The acquisition of new customers for P&I's products therefore constitutes a very significant factor in its growth. Providing a business with a high-quality product which does not simply do the "obligatory" payroll accounting, but generates added value, thus contributing to the success of the company, is a powerful argument. In our customer acquisition we utilise direct sales channels as well as our partnerships. In the case of long-standing customers we are addressing important projects with a combination of P&I Time Management and P&I HCM. We are also developing new functions and modules, such as The Navigator in 2010/2011. 3
P&I Personal & Informatik Combined Management Report (Group and Cooperation) Dealings with our existing customers are chiefly taken care of by our Direct Sales staff working together with our Consulting division. P&I holds a special position in the HR system providers market: Inbetween the small “niche players”, who use their software solutions to address specific issues and the “global players”, who provide complete ERP solutions. The market segment where P&I is well established and draws most of its customers from is the mid-sized companies segment, with 250 to 5,000 employees. SAP dominates in the larger companies segment and various competitors such as s+p, Exact, HANSALOG, Sage, Varial and VEDA, etc., exist in the small companies segment and P&I is also very well positioned in this small companies segment as we provide comprehensive, functional and modern solutions as compared to the majority of our competitors who provide outdated and non-integrated solutions. SAP AG is virtually the sole competitor in the large companies segment who is attempting to use the logic of a complete ERP solution in this market segment. P&I can counter this with its more comprehensive and logical range of functions and its more competitively priced solution. Communication and Marketing In our company publication, "P&I NEWS", which was published four times in fiscal 2010/2011, we reported on various topics relating to personnel issues, current developments in the world of HR management, presentations of P&I solutions, and best practice examples from various industry sectors were featured and more than 10,500 copies were printed. The P&I e-newsletter appears weekly and is received by over 14,000 subscribers and reports on the A to Z of current developments in HR management - whether labour legislation or supplementary insurance. We were also extremely successful during the previous year at special exhibitions and events covering human resources as well as being represented at various industry events. Product Important characteristics of our successful product strategy are our wide range of products, our HR specialisation, process orientation and our market leadership in technology as well as the investment protection that we provide for our customers. P&I provide functional competence based on modern technologies for any industry and businesses of any size. The target market for P&I is comprised of businesses, public administration and institutions that require sophisticated software solutions. It is not just the functionality of our products that impresses everyone, but also the explicit HR responsibilities. P&I can guarantee its customers increased efficiency and ongoing productivity initiatives. What we focus on in our product development, sales activities and implementation of software solutions is not so much the individual modules involved, but the entire business process. In line with the Company's strategic orientation as a provider of an integrated software solution for payroll, time management and HR management, we offer customers an all-in-one package of services comprising software licences, maintenance services, consultation and the supply of hardware for time recording and access control. 4
Page 1 and 2: Perspectives Annual Financial State
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F. Other Details 1. NUMBER OF EMPLO
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(this corresponds to 5,954,192 out
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voting rights (corresponding to 5,7
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The Supervisory Board held five reg
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