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Visualizing the Mission Statement<br />

It was decided that the mission statement<br />

should be introduced without any elaborate<br />

event planning to attract attention. The<br />

workshops of the future were introduced in<br />

a pragmatic, down-to-earth and accessible<br />

manner. The chosen medium was entirely<br />

new for <strong>MTU</strong> and consisted of a visible dialogue<br />

in the truest sense of the term: a giant<br />

poster of 2.6 meters by 1.2 meters bustling<br />

with the whole <strong>MTU</strong> world – on land, at sea,<br />

in air and from America to Asia. On the<br />

poster employees could see reflected their<br />

activities at testing stations and trade fair<br />

stands, with customers and in board meetings,<br />

as well as in many other everyday<br />

working situations.<br />

The poster was discovered bit by bit within<br />

each team. Every team member could offer<br />

an explanation of one detail or another, contribute<br />

additional information or uncover new<br />

connections. It quickly became clear that the<br />

aggregate knowledge of a team could unite<br />

and explain broad swaths of the <strong>MTU</strong> world.<br />

Management assisted where no explanations<br />

could be found. Finally, the specific importance<br />

of this entertaining and informative<br />

overview for the team’s own area of responsibility<br />

was discussed and concrete targets<br />

and implementation measures were formulated.<br />

The next employee survey is planned for<br />

2010. It will show what lessons have taken<br />

root within the company and where reiteration<br />

may yet be necessary. It will reveal how<br />

ready the employees may be to embrace<br />

and even initiate future changes. “Together<br />

into the Future” will continue to blaze a path<br />

for the whole company to follow – and will<br />

be supported along the way with necessary<br />

measures, initiatives and suggestions.<br />

Continuous Improvement Program<br />

Market demands have a decisive impact on<br />

day-to-day corporate culture at <strong>MTU</strong>. The<br />

Continuous Improvement Program (CIP),<br />

which is being utilized in many of today’s<br />

companies, is also helping employees at<br />

<strong>MTU</strong> to optimize their daily work routines.<br />

We have been systematically deploying the<br />

CIP method since 1997 in order to reinforce<br />

and enhance our competitive position. The<br />

MRO InTakt program focused on maintenance<br />

operations, beginning in Hanover in<br />

2008 and Berlin in May 2009. The goal was<br />

to allow for improvement by increasing<br />

transparency in all business procedures. A<br />

steady focus on quality defines corporate<br />

culture at <strong>MTU</strong> and serves as a bedrock as<br />

we continuously reshape our company and<br />

encourage and develop our employees’<br />

readiness to change.<br />

The excitement and engagement that<br />

emerged in cooperative workshops turned<br />

those workshops into fora for employees’<br />

interests and viewpoints. Not only were<br />

working processes themselves optimized,<br />

but <strong>MTU</strong>’s creation of value in maintenance<br />

operations was sustainably improved by refitting<br />

qualification profiles. The Continuous<br />

Improvement Program will help us optimize<br />

value creation in many areas of our company<br />

in the future.<br />

Code of Business Conduct<br />

The responsibilities of executives and employees<br />

have moved into the forefront of the<br />

public’s attention in recent years. The<br />

debate has revolved around general questions<br />

as to the responsibilities of executives<br />

and employees towards state and society on<br />

the one hand and concrete questions of the<br />

liability of executives and employees before<br />

a company and its shareholders on the other.<br />

<strong>MTU</strong>’s compliance organization is broadly<br />

conceived and firmly anchored in the company.<br />

Binding <strong>MTU</strong> behavioral guidelines<br />

reinforce all our employees’ understanding<br />

of the basic principles of cooperation at<br />

<strong>MTU</strong>. Furthermore, an independent contact<br />

point is available for any employee who<br />

wishes to report suspicions of illegal activity.<br />

An online training session was conducted in<br />

2008 in order to better anchor behavioral<br />

guidelines in our organization’s consciousness.<br />

Depending on their job profiles, employees<br />

have varying levels of contact with<br />

external partners. On this basis, 1,900 <strong>MTU</strong><br />

employees who regularly deal with customers<br />

or suppliers were asked to complete the<br />

training session along with all executives.<br />

The training module, supported by interactive<br />

IT applications and designed for clarity,<br />

was based on a series of typical, everyday<br />

working situations at <strong>MTU</strong>. Training was certified<br />

complete only after the participant had<br />

achieved a perfect score on the concluding<br />

test. Many positive responses testified to the<br />

success of the training despite its being<br />

laden with legal information. The specific<br />

principles of executive liability were laid out<br />

and clarified in a separate session. The goal<br />

of this session was to give bearers of<br />

responsibility for other personnel greater<br />

assurance in the principles of their conduct.<br />

The need for balance between continuity and<br />

change within our company makes demands<br />

on our updates to the mission statement,<br />

our measures to promote dialogue, the<br />

Continuous Improvement Program, compliance<br />

issues – in short, on the whole of our<br />

corporate culture. Early identification of<br />

sluggishness or hastiness in our evolution<br />

takes on vital importance against the backdrop<br />

of our company success story. We<br />

have introduced many strategically wellfounded<br />

measures to ensure that despite its<br />

ongoing dynamic development, <strong>MTU</strong> will<br />

retain its character as a company of strong<br />

traditions and ambitious objectives within<br />

the demanding global market.<br />

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