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BUSINESS & ECONOMICS | 29
Business Is People
The Matsushita Spirit
Konosuke Matsushita (Translated by Charles H. Stewart)
ISBN 9780071272162 • MHID 007127216X • 2010 • Softcover • 113pp
Business Is People is the English-language sequel to the Japanese bestseller
Shobai Kokoroe-cho (Business Handbook). This translated collection of essays
and anecdotes reveals the inside man of the late Japanese management guru
Konosuke Matsushita and his secret to keeping business in the black in
good times and bad.
This timeless classic contains Matsushita’s key observations on management,
gleaned from more than half a century of business experience. His business
philosophy was refreshingly idealistic and altruistic—he believed that
the mission of a manufacturer was to eliminate wants and to rid society
of poverty—and his success testifies that it is possible, even profitable, for
a serious businessman to conduct himself and his business with a clean
conscience. His words are encouraging in today’s economic climate, in
which the tension between corporate responsibility and profit-making is
strongly felt.
According to Matsushita, “no matter how chaotic the world may seem, […]
one can improve his business techniques and make his business prosper.”
This book outlines the qualities of an effective manager, provides timetested
management tips, and discusses practical ways of running a business
efficiently. Business Is People offers advice that will benefit anyone involved
in managing a business and human resources.
Events Management
An Asian Perspective
Glenn McCartney
ISBN 9780071272155 • MHID 0071272151 • 2010 • Softcover • 472pp
The spectacular opening and closing ceremonies of the Beijing Olympics
in 2008, which had a lasting impression on many, was one of the most
recent testaments to Asia’s emergence on the world stage and to its ability to
successfully plan and host even the largest of events. Rich in resources, Asia
is now a major global participant in issues of economic, trade and tourism
development, and this has seen a corresponding surge in the staging of
events – economic forums, trade shows, product launches or tourism
events. Conceptualized and written by tourism lecturer and researcher
Glenn McCartney for undergraduate tourism and hospitality students,
Events Management explores the development, range, objectives and issues
of business and leisure events and event planning in Asia.