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BUSINESS & ECONOMICS | 31
Business Marketing
An Asian Perspective
Lau Geok Theng
ISBN 9780071247399 • MHID 0071247394 • 2007 • Softcover • 480pp
Business Marketing provides concise coverage of key decisions, issues and
challenges in marketing to business organizations. Up-to-date information
and concepts relating to business markets and marketing strategies,
products and consumer behaviour as well as sales, distribution and
communication are unpacked, as is the effect of e-commerce on businesses.
Relevant examples gleaned from China, Thailand, Singapore and other
parts of Asia, together with provocative end-of-chapter questions, aid the
reader in applying the concepts and in thinking deeply about issues, while
case studies stimulate the reader to further examine decisions and issues in
a more holistic fashion.
The China Casebook
Wilfried R. Vanhonacker
ISBN 9780071237628 • MHID 0071237623 • 2004 • Softcover • 368pp
The China Casebook contains 20 case studies which span various industries,
from services to fast-moving consumer goods. Some of the companies are
local Chinese enterprises while others are foreign investment enterprises.
Collectively, the issues raised in the cases cover most of the strategic and
operational ones that companies in China run into. As not all cases are
success stories, the comprehensive set highlights the do’s and don’ts of
operating in China.
Flying High in a Competitive Industry
Secrets of the World’s Leading Airline (Revised Edition)
Loizos Heracleous, Jochen Wirtz and Nitin Pangarkar
ISBN 9780071281966 • MHID 0071281967 • 2009 • Hardcover • 268pp
Singapore Airlines (SIA) is widely acknowledged as one of the world’s
leading airlines, if not the best airline, globally. This book provides insights
into a simple but intriguing question: How has SIA managed to outperform
other flag-carriers for decades in an industry where it is notoriously difficult
to succeed consistently?
This updated second edition of Flying High in a Competitive Industry
begins with an analysis of the airline industry and its key trends, moving
on to a broad outline of SIA’s strategic drivers of success. Empirical research
was conducted at SIA to gain a deeper understanding of its strategy, core
competencies and internal organisation, innovation processes and human
resource practices, in order to instill strategy lessons that can inform the
strategies of any organisation competing in intensely competitive industries.