Shiitake Mushrooms’

Delicious Food _ Dinejeju Co., Ltd.
Crispy Taste of Pork Cutlet
Kept Intact
Dinejeju Co., Ltd. Knocks on the Door
of the Japanese Frozen Processed
Pork Market with Products Using the
Latest Frozen Technique: CAS
Korean heat - treated frozen
processed pork products
differentiate themselves from
other types of processed
pork in taste and food safety,
the chances are that the local
consumers will buy them
Meat exports can cease when incidents of
animal diseases such as foot-and-mouth
disease and swine flu occur. But it is
possible to have stable exports of heat-treated
processed pork because the products are unaffected
by animal diseases. Korea, and especially such regions
as Jeju-do that are clear of foot-and-mouth diseases,
is actively preparing to export heat treated
processed pork to the global meat market. The export
company Dinejeju Co., Ltd. has developed the pork
using Jeju black pig pork famous nationwide for its
top quality. The company is planning to export its
products to Japan based on the CAS (Cells Alive
System) method.
The main product of Dinejeju Co., Ltd. is “Jeju
Black Pig Pork Cutlet.” According to customer taste
and size preferences, it comes in a wide variety of
products such as mini-sized or with the addition of
cheese, garlic, etc. The main ingredient is the tenderloin
of Jeju black pig. Designed as a convenience
food (“ready-to-eat”), Jeju black pig pork cutlets can
be served after just three minutes of warming in a microwave.
This makes Dinejeju’s products a simple
food which can be enjoyed by busy office workers
and as a nutritional snack for children.
The unique feature of Dinejeju Co., Ltd. is its state
of the art freezing technique - CAS. Standing for
“quick freeze system,” it has only been introduced in
advanced countries such as the United States, Japan,
and nations in Europe. The biggest advantage of the
system is that the taste and scent of food can be kept
intact. Dinejeju Co., Ltd. was the first company to introduce
the CAS system in Korea in 2009.
The production process of Jeju black pig pork cutlet
has several stages. The main ingredient - pork tenderloin
- first goes through two treatments: semifinished-processing
and oil-heat processing. Second, the
processed pork is quick-frozen to (-55) for one
hour and freeze-distributed using the CAS system.
Frozen Jeju black pig pork cutlets can be stored for a
long time, so despite heating the product in a microwave
or electric oven, consumers can experience
the crispy taste and aromatic smell of freshly fried
1
2 3
pork cutlet. Also, the usual half-processed frozen pork
cutlets need to be fried before eating, thus creating a
problem with reusing the remaining oil. Dinejeju Co.,
Ltd.’s pork product, on the other hand, can be cooked
without adding any oil at all.
Mr. Yoon Jae-hak, CEO of the company explains
that “it is easy for the common frozen pork cutlets to
lose the crispy taste and get tough, but our pork cutlets,
thanks to the CAS, can retain the natural taste of
a pork cutlet. Moreover, the company does not use
any artificial additives and, instead of cooking oil, uses
canola oil that is rich in omega-3.”
The heat treatment processed pork of Dinejeju Co.,
Ltd. will get a HACCP certification from the Ministry
of Health, Labour and Welfare (MHLW) of Japan in
the latter half of this year. After obtaining Japanese
HACCP, the company is going to knock on the door
of the Japanese pork cutlet market. Buyers from
Hong Kong and Mongolia are also interested in
Dinejeju’s product and the company is currently negotiating
export deals with them.
1. The ingredient of
Processed pork
of Dinejeju
Co.,Ltd is tenderloin
of Jeju
black pig that is
grade 1 pork in
Korea
2. Main item of
Dinejeju Co.,Ltd
“Jeju Black Pig
Pork Cutlet”
3. A staff conveys
processed pork
products to next
processor
28 Korea AgraFood
Issue192 Sep. 2011
29