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Certified Food _ Jangheung Acid-Free Seaweed<br />

acquire international certifications.”<br />

All seaweed products of Jangheung Musan Gim<br />

Co., Ltd. are produced through long-term contracts<br />

with growers. As producers and shareholders at the<br />

<br />

<br />

same time, the fishermen prepare and sort seaweed to<br />

order according to strict standards. What’s more, a<br />

<br />

<br />

Mr. Song, the<br />

president of<br />

Jangheung<br />

Musan Gim<br />

Co.,Ltd., assists<br />

to package seaweed<br />

products<br />

in a workplace<br />

CCTV keeps a close watch on every farm 24 hours a<br />

day in order to prevent the usage of any organic or<br />

mineral acids. If the quality of a product becomes an<br />

issue, the farm that has produced it abides by the association’s<br />

principle that it has to leave the enterprise.<br />

This makes the fishermen very careful in securing the<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

quality and reliability of their products.<br />

<br />

<br />

<br />

<br />

CCTV Keeps a Close Watch on Farms<br />

Around the Clock to Ensure the Products’<br />

Quality<br />

The Goal is to Captivate the Tastes of<br />

Overseas Consumers<br />

The main items of the company include dried sea-<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

weed, roasted seaweed, seasoned seaweed, and sea-<br />

<br />

weed gift sets. These eco-friendly products are being<br />

<br />

<br />

prepared to enter the international organic food mar-<br />

<br />

<br />

ket. Jangheung Musan Gim Co., Ltd. plans to first in-<br />

<br />

<br />

Jangheung<br />

acid-free seaweed<br />

products<br />

are introduced<br />

to buyers in the<br />

fair<br />

aged only by fishermen. As shareholders, they participate<br />

in all steps of the process: production, processing,<br />

distribution, and sales of “Jangheung Acid-Free<br />

Seaweed.” The company has obtained a number of<br />

troduce its premium seaweed products to consumers<br />

of the high-income bracket in Japan and Greater<br />

China. It is now holding various promotional events<br />

in high-end department stores, big supermarkets, and<br />

organic food stores. In the United States, Jangheung<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

international organic certifications such as JAS (from<br />

Acid-Free Seaweed is going to be sold in organic<br />

<br />

<br />

Japan), USDA (from the United States), and the<br />

food stores such as Whole Foods from the latter half<br />

<br />

<br />

IFOAM. Receiving the Grand Prize in the “2011<br />

of this year. The premium eco-friendly Korean sea-<br />

<br />

<br />

Brand Awards of Korean Marine Products” further<br />

weed will also appear on store shelves shortly in the<br />

<br />

<br />

boosted the product’s popularity. It gave the con-<br />

Russian market and in Europe, where the food safety<br />

<br />

<br />

sumers more confidence in the quality and safety of<br />

standards are particularly rigid.<br />

<br />

<br />

Jangheung Acid-Free Seaweed.<br />

The prices for the products are about two times<br />

<br />

<br />

Mr. Song Myung-sub, the president of Jangheung<br />

those of regular seaweed products.<br />

<br />

<br />

Musan Gim Co., Ltd. explains: “We, fishermen go<br />

Mr. Song says, “among Korean seaweed products,<br />

<br />

<br />

through many hardships in the production of eco-<br />

Jangheung Acid-Free Seaweed is of the top grade.<br />

<br />

<br />

friendly seaweed. However, we want to offer over-<br />

We consider it our primary goal to deliver to our<br />

seas consumers Korean organic marine products. This<br />

is also the reason why we’ve been trying so hard to<br />

overseas customers the taste of nature as it is, without<br />

anything artificial.”<br />

Inquiries Jangheung Musan Gim Co., Ltd. Tel +82-61-867-7755 Fax +82-61-867-7754 Website www.jmgim.com<br />

16 Korea AgraFood<br />

Issue192 Sep. 2011<br />

17

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