ADVANCE for Executive Insight 1 ADVANCE for Executive Insight

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CEO perspective It is essential to quickly move from the phase of contemplating change to actually being willing to take action. Brenda Radke is CEO of Brevard Physicians Network in Melbourne, Florida. Today’s dynamic industry environment is offering a variety of exciting opportunities for providers who want to take charge of their own destiny. While many provider groups have decided to wait until the “right time” to move away from fee-for-service and into the world of value-based care, other entities are moving swiftly into this unchartered territory. As a result, these organizations are benefiting from an entrepreneurial environment where collaboration and openness to new ideas are driving real change. As the CEO of Brevard Physicians Network (BPN), who formed a second division called Medical Practitioners for Affordable Care (MPAC) – an early adopter of the ACO model, I have experienced these opportunities firsthand, along with the challenges that come with blazing new trails. As a result of this experience, I have become a passionate advocate for the cause, encouraging providers to take control of their financial future and make a bold leap into the world of accountable care. ACO Lessons Learned Here’s how Brevard Physicians Network moved from planning for an accountable care organization to taking action. By Brenda Radke Creating a Culture That Embraces Change I was fortunate to be part of an organization that was willing to invest in this transformation and promote an environment of innovation and accountability. However, there were still significant strides to make in building trust among our providers and developing consensus for our cause. To address this issue, leaders carefully selected physician “champions” who shared our vision and determination to lead change rather than waiting to follow the market. These individuals were well-respected among their peers and served as bridges between clinical and non-clinical leaders. MPAC also implemented frequent physician forums to drive two-way communication and lead change management efforts. We learned from both the advocates of value-based care as well as its critics and we refined our approach in response to this feedback. As a result, we were able to make strides in getting physicians on thinkstock/istockphoto 16 ADVANCE for Executive Insight
Reduce IT cost and complexity with the Paragon® HIS A single vendor solution for simplified IT operations and improved efficiency Designed for hospitals and health systems of all sizes, Paragon has been named ‘Best in KLAS’ for Community HIS for seven years and the #2 Overall Software Suite for two consecutive years. 1 Paragon offers your organization: • Comprehensive clinical and financial applications in one system, simplifying IT and vendor management • A modern, single database platform, offering an affordable total cost of ownership • An intuitive, Windows®-based system, accelerating user adoption To find out more and hear directly from Paragon customers, visit www.mynewHIS.com 1 Source: 2006-2012 ‘Best in KLAS Awards: Software & Services’. www.KLASresearch.com © 2012 KLAS Enterprises, LLC. All rights reserved “Paragon provides us with a single database solution across both clinicals and financials based on less expensive hardware and software. That reduces IT complexity, increases efficiency and lowers operational costs — very important factors to any CIO.” Bill Neil, VP, CIO Indian River Medical Center Vero Beach, Fla. 335 beds © 2013 McKesson Corporation and/or one of its subsidiaries. All rights reserved. Paragon is a trademark of McKesson Corporation and/or one of its subsidiaries. Microsoft and Windows are trademarks of Microsoft Corporation. ADVANCE for Executive Insight 17
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