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Hardware/Software Introduction Chapter 1 Introduction

Embedded Systems Design: A Unified Hardware/Software ... - EET

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Losses due to delayed market entry<br />

Peak revenue<br />

• Simplified revenue model<br />

– Product life = 2W, peak at W<br />

Revenues ($)<br />

Market rise<br />

On-time<br />

Peak revenue from<br />

delayed entry<br />

Market fall<br />

– Time of market entry defines a<br />

triangle, representing market<br />

penetration<br />

Delayed<br />

– Triangle area equals revenue<br />

• Loss<br />

D<br />

On-time Delayed<br />

entry entry<br />

W<br />

Time<br />

2W<br />

– The difference between the ontime<br />

and delayed triangle areas<br />

Embedded Systems Design: A Unified<br />

<strong>Hardware</strong>/<strong>Software</strong> <strong>Introduction</strong>, (c) 2000 Vahid/Givargis<br />

12

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