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the Blue Ocean

Navigating Towards the Blue Ocean MaritiMe traiNiNg services - NMP

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(L-R) Program Host Rollie Montilla, MARINA RO8 Director Manuel Portus and<br />

NMP OIC-Executive Director Josephus B. Jimenez during a media guesting at<br />

DYVL/ AAC 24 Teleradyo for <strong>the</strong> National Maritime Week celebration<br />

INFORMATION AND MARKETING<br />

In order to increase Agency visibility and broaden<br />

market reach, <strong>the</strong> NMP pursued aggressive marketing<br />

and publication drive in 2011. Towards this end,<br />

<strong>the</strong> development, production and dissemination<br />

of information and promotional materials were<br />

pursued. In <strong>the</strong> area of client and public relations,<br />

press releases were disseminated to various media<br />

on a monthly basis. Media guestings in national and<br />

2011 Annual Report<br />

local television and radio stations as well as press<br />

briefings were undertaken. Advertisements were<br />

also placed in select maritime publications to inform<br />

seafarers and interested parties on <strong>the</strong> agency’s<br />

various programs and new services.<br />

Still to increase agency visibility and in line with <strong>the</strong><br />

“Go to Sea” campaign of <strong>the</strong> international maritime<br />

industry, <strong>the</strong> NMP continued to grant requests<br />

for educational trips by different schools. This<br />

kind of publicity is simple yet could influence <strong>the</strong><br />

decision of senior high school students to pursue<br />

a seafaring career when <strong>the</strong>y enroll in college. For<br />

<strong>the</strong> year, <strong>the</strong>re were a total of nine (9) educational<br />

tours facilitated, most of which are with <strong>the</strong> Living<br />

Hope Child Development and Learning Center,<br />

Samar State University, Naval State University,<br />

SERCON Technical School, St. Scholastica’s College,<br />

Concepcion High School and Sacred Heart College.<br />

LEARNING RESOURCE CENTER<br />

With <strong>the</strong> implementation of <strong>the</strong> Value-based<br />

Information and Communication Program, <strong>the</strong><br />

Learning Resource Center embraced <strong>the</strong> task of<br />

maintaining <strong>the</strong> Agency’s value-based bulletin board<br />

and <strong>the</strong> posting of value-model posters display. The<br />

bulletin board display showcases positive Filipino<br />

traits and values to serve as a constant reminder<br />

to employees and trainees of <strong>the</strong> importance of<br />

inculcating <strong>the</strong>se social values into <strong>the</strong>ir daily lives.<br />

Due to increasing volumes of book and non-book<br />

acquisitions every year, <strong>the</strong> Learning Resource<br />

Center regularly conducts maintenance and updating<br />

of library collection, records and files for immediate<br />

access of reference materials by its users and for<br />

<strong>the</strong> preservation of important library holdings.<br />

For <strong>the</strong> year 2011, thirty-seven (37) technical books<br />

and six (6) journals were acquired and subscribed<br />

to cater to instructors’ and trainees’ use. Clients<br />

served for 2011 totaled 26,777.<br />

PLANNING AND PERFORMANCE MONITORING<br />

Cognizant of <strong>the</strong> dynamic nature of <strong>the</strong> maritime<br />

industry and committed to provide relevant and<br />

responsive services attuned to <strong>the</strong> issues and<br />

challenges facing <strong>the</strong> maritime industry, <strong>the</strong> Agency<br />

pursued <strong>the</strong> crafting of <strong>the</strong> NMP Development Plan<br />

2012-2016.<br />

The Development Plan was crafted in <strong>the</strong> spirit of<br />

addressing critical issues and challenges that impact<br />

on <strong>the</strong> maritime industry through interventions<br />

related to <strong>the</strong> NMP’s mandate. It also looks<br />

closely into issues and concerns for growth in <strong>the</strong><br />

institution’s internal environment.<br />

2011 Annual Report<br />

15 NMP Annual Report 2011

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