the Blue Ocean
Navigating Towards the Blue Ocean MaritiMe traiNiNg services - NMP
Navigating Towards the Blue Ocean MaritiMe traiNiNg services - NMP
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
(L-R) Program Host Rollie Montilla, MARINA RO8 Director Manuel Portus and<br />
NMP OIC-Executive Director Josephus B. Jimenez during a media guesting at<br />
DYVL/ AAC 24 Teleradyo for <strong>the</strong> National Maritime Week celebration<br />
INFORMATION AND MARKETING<br />
In order to increase Agency visibility and broaden<br />
market reach, <strong>the</strong> NMP pursued aggressive marketing<br />
and publication drive in 2011. Towards this end,<br />
<strong>the</strong> development, production and dissemination<br />
of information and promotional materials were<br />
pursued. In <strong>the</strong> area of client and public relations,<br />
press releases were disseminated to various media<br />
on a monthly basis. Media guestings in national and<br />
2011 Annual Report<br />
local television and radio stations as well as press<br />
briefings were undertaken. Advertisements were<br />
also placed in select maritime publications to inform<br />
seafarers and interested parties on <strong>the</strong> agency’s<br />
various programs and new services.<br />
Still to increase agency visibility and in line with <strong>the</strong><br />
“Go to Sea” campaign of <strong>the</strong> international maritime<br />
industry, <strong>the</strong> NMP continued to grant requests<br />
for educational trips by different schools. This<br />
kind of publicity is simple yet could influence <strong>the</strong><br />
decision of senior high school students to pursue<br />
a seafaring career when <strong>the</strong>y enroll in college. For<br />
<strong>the</strong> year, <strong>the</strong>re were a total of nine (9) educational<br />
tours facilitated, most of which are with <strong>the</strong> Living<br />
Hope Child Development and Learning Center,<br />
Samar State University, Naval State University,<br />
SERCON Technical School, St. Scholastica’s College,<br />
Concepcion High School and Sacred Heart College.<br />
LEARNING RESOURCE CENTER<br />
With <strong>the</strong> implementation of <strong>the</strong> Value-based<br />
Information and Communication Program, <strong>the</strong><br />
Learning Resource Center embraced <strong>the</strong> task of<br />
maintaining <strong>the</strong> Agency’s value-based bulletin board<br />
and <strong>the</strong> posting of value-model posters display. The<br />
bulletin board display showcases positive Filipino<br />
traits and values to serve as a constant reminder<br />
to employees and trainees of <strong>the</strong> importance of<br />
inculcating <strong>the</strong>se social values into <strong>the</strong>ir daily lives.<br />
Due to increasing volumes of book and non-book<br />
acquisitions every year, <strong>the</strong> Learning Resource<br />
Center regularly conducts maintenance and updating<br />
of library collection, records and files for immediate<br />
access of reference materials by its users and for<br />
<strong>the</strong> preservation of important library holdings.<br />
For <strong>the</strong> year 2011, thirty-seven (37) technical books<br />
and six (6) journals were acquired and subscribed<br />
to cater to instructors’ and trainees’ use. Clients<br />
served for 2011 totaled 26,777.<br />
PLANNING AND PERFORMANCE MONITORING<br />
Cognizant of <strong>the</strong> dynamic nature of <strong>the</strong> maritime<br />
industry and committed to provide relevant and<br />
responsive services attuned to <strong>the</strong> issues and<br />
challenges facing <strong>the</strong> maritime industry, <strong>the</strong> Agency<br />
pursued <strong>the</strong> crafting of <strong>the</strong> NMP Development Plan<br />
2012-2016.<br />
The Development Plan was crafted in <strong>the</strong> spirit of<br />
addressing critical issues and challenges that impact<br />
on <strong>the</strong> maritime industry through interventions<br />
related to <strong>the</strong> NMP’s mandate. It also looks<br />
closely into issues and concerns for growth in <strong>the</strong><br />
institution’s internal environment.<br />
2011 Annual Report<br />
15 NMP Annual Report 2011