Research Journal of Commerce & Behavioural Science - RJCBS
Research Journal of Commerce & Behavioural Science - RJCBS
Research Journal of Commerce & Behavioural Science - RJCBS
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TABLE - 2<br />
ASSOCIATION OF THE LEVEL OF AWARENESS OF CONSUMERS ON GREEN MAERKETING<br />
INITIATIVES OF CORPORATES WITH THEIR SEX<br />
Products/ Services Sex Statistical Inference<br />
Male<br />
Female<br />
(n=21)<br />
(n=30)<br />
Beverages X 2 =0.003<br />
Yes 02 03<br />
Df =1<br />
P = 0.955<br />
No 19 27<br />
P > 0.05<br />
Not Significant<br />
Detergents X 2 =0.042<br />
Yes 09 12<br />
Df =1<br />
P = 0.838<br />
No 12 18<br />
P > 0.05<br />
Not Significant<br />
Electronics X 2 =4.760<br />
Yes 0 03<br />
Df =1<br />
P = 0.029<br />
No 06 24<br />
P < 0.05<br />
Significant<br />
Electricals -<br />
Yes 21 30<br />
No 0 0<br />
Mobile Phones X 2 =4.760<br />
Yes 0 06<br />
Df =1<br />
No 21 24<br />
P = 0.029<br />
P < 0.05<br />
Significant<br />
Cars -<br />
Yes 0 0<br />
No 21 30<br />
Financial Services X 2 =0.504<br />
Yes 15 24<br />
Df =1<br />
No 06 06<br />
P = 0.478<br />
P > 0.05<br />
Not Significant<br />
Other Services X 2 =7.412<br />
Yes 09 12<br />
Df =1<br />
No 12 27<br />
P = 0.006<br />
P < 0.05<br />
Significant<br />
Source: Field Data<br />
www.theinternationaljournal.org > <strong>RJCBS</strong>: Volume: 01, Number: 08, June-2012 Page 10
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