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Research Journal of Commerce & Behavioural Science - RJCBS

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ANNEXURE<br />

1.1 Consumer preference <strong>of</strong> apparel types:<br />

Apparel Types<br />

Preference <strong>of</strong> Apparel Types<br />

Branded 47<br />

In-house Apparels 11<br />

Both 26<br />

Influence <strong>of</strong> factors on branded<br />

apparels<br />

1<br />

Least<br />

Important<br />

1.2 Influence <strong>of</strong> Factors<br />

2<br />

Not<br />

important<br />

3<br />

Important<br />

4<br />

very<br />

Important<br />

5<br />

Most<br />

important<br />

Brand Loyalty 2 36 42 16 4<br />

Brand awareness 0 15 25 45 15<br />

Brand association 0 12 21 44 25<br />

Perceived quality 1 8 18 41 32<br />

self concepts 1 2 16 27 54<br />

www.theinternationaljournal.org > <strong>RJCBS</strong>: Volume: 01, Number: 08, June-2012 Page 46

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