Research Journal of Commerce & Behavioural Science - RJCBS

Case Study: Infronics Systems Ltd: Triggering
Entrepreneurial Bug
Lakshmaiah Botla
Faculty at Institute of Advanced Management Education and Entrepreneurship (IAMEE), Hyderabad
Lakshmaiah Botla is a Faculty Member at Institute of
Advanced Management Education and Entrepreneurship
(IAMEE), Hyderabad, prepared this case for an assignment
of ISB, under the supervision of Professor Ramachandran
Kavil, Indian School of Business and Professor
Ramakrishna Velamuri, CEIBS, to serve as the basis for
class discussion rather than to illustrate either effective or
ineffective handling of an organizational situation. Case
writer can be reached at lakshman_botla@yahoo.co.in &
l.botla@iamee.edu.in. This case study is presented in the
“International Conference on Management Practices for
Sustainable Growth” during 28-30 July 2010, conducted by
Dept. of Business Management, Annamalai University,
Tamilnadu, India.
Infronics Systems Ltd: Triggering Entrepreneurial Bug
Abstract: The case study discusses the entrepreneurial
journey of a young engineer who left his lucrative software
job abroad when triggered by entrepreneurial bug to realize
his dream of starting his own company in India. The case
study discusses the opinions of an entrepreneur and how
they have influenced his path of success. The case study
says that the appetite for risks open up new opportunities
hence to be exploited to realize the hidden treasury.
A young and medium built, MS Raju is very busy with his
preparation for Netherlands business trip to expand his
business into Europe when case writer reaches his office at
Kondapur in Hyderabad at around 10.30 am on the day of
appointment for the interview. He readily invited case writer
into his chamber and made him to relax by offering water
and that followed by refreshments while attending to his
phone calls and laptop. He has been doing multiple tasks
simultaneously while speaking with the case writer to
optimize his time on various important things.
Stepping into unknown is a game MS Raju plays to explore
the possibilities but he as well knows where and when to
control things and measures each step with calculated risk to
the extent of mathematical precision, may be habituated
because of his engineering background. He says every
problem is a disguised opportunity and one should discover
critical points in each opportunity to exploit the hidden
treasure. He believes strategy is the best tool to face risk and
people management is the highest priority in all of his
endeavors to create and exploit opportunities. His career
path is the testimony of his strategy and his vision is the
telescope of his destiny.
MS Raju is the person who has started his entrepreneurial
journey in the year 2000; and has started a new venture
Infronics Systems limited in the year 2007, headquartered
at Hyderabad, with a turnover of Rs.70 million now, is one
of the few companies in India with capabilities of
developing business critical systems consisting of both
hardware and software components.
Infronics Systems Limited: A Profile
Infronics Systems Ltd., a technology-enabled IT solutions
company has started galloping by foreseeing future needs
and exigencies of the market. It is delivering excellent
products of high quality and reliability with unflinching
commitment to its customers and having emphatic global
market presence with a vision to become a global player. It
specializes in industry-specific software and hardware
solutions, with proven reputation for delivering high quality
solutions to a broad spectrum of industry verticals.
The core technology areas of the company are
RFID
Smart Cards
Biometrics
Enterprise Mobility
Embedded Design & Hardware Production
Some of the products*** are as follows. (See the Appendix
III)
BioMoRF: Centralized Monitoring Tool to
authenticate or identify an individual from a remote
location
AVLS (Automatic Vehicle Location System): It
enables accurate tracking of the vehicles plying any
time, anywhere including fleet management and
container tracking
RFID based Smart Certificate: Solutions for the
award of University degree Certificates to students
eZSMS: It enables to send one or many SMSes to
all the recipients for various business and personal
communications
eZBanking: solution helps banks and Micro
Finance Institutions to reach the unbanked rural
population with branchless banking
Infronics has over 1000 major clients across various
industry verticals like Software Houses, Banks,
Manufacturing facilities, Defence establishments, Textile
industry, Educational institutions, Oil Refineries and System
Integrators. Few of the clients include TCS, Nokia, Nipuna,
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