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EARLY REMEDIES<br />

Boots herbalist store, 6<br />

Goose Gate, Nottingham<br />

1849, sells herbal remedies<br />

for infant ailments such as<br />

coughs, gripe, fever,<br />

infection and general<br />

ill health.<br />

FROM HERBAL REMEDIES TO CLOTHING RANGES,<br />

BOOTS BABY HAS SUPPORTED PARENTS IN MANY<br />

WAYS OVER THE YEARS<br />

1910<br />

Regesan Dolls<br />

These ‘hygienically stuffed’ dolls are<br />

priced at only one shilling each, with<br />

money raised from the sale of the<br />

dolls contributing to the war effort.<br />

1897<br />

Toy Books<br />

The Boots stationery department<br />

sells books aimed at young children.<br />

Boots Baby Food<br />

One customer tells<br />

Boots that our Milk<br />

Sugar product has<br />

made her son a ‘little<br />

giant, full of life and<br />

energy’. (We’re fairly<br />

sure that’s a<br />

good thing!)<br />

1914<br />

1925<br />

National Baby Week<br />

Boots supports National<br />

Baby Week, and holds<br />

regular Baby Fairs.<br />

1960S<br />

Mobile Infant Welfare Unit<br />

Boots staff assist at Infant Welfare<br />

Clinics and Day Nurseries<br />

around the country –<br />

especially in blitzed cities.<br />

1942<br />

Toys<br />

A range of children’s<br />

toys appeared in our<br />

Christmas catalogue,<br />

including Hornby<br />

trains and Meccano.<br />

BabyBoots<br />

All suitable branches stock<br />

a BabyBoots range, which<br />

includes baby clothes,<br />

prams and cots.<br />

1974<br />

Boots Baby Toiletries<br />

A range of Baby Toiletries included shampoo,<br />

powder, lotion, wipes, toothpaste, disposable<br />

soapy sponges and moisturising cream.<br />

1980S<br />

Baby Requisites<br />

The Baby Requisites range<br />

includes feeding bottles and<br />

soothers, breast pumps, baby<br />

scales, baby pants and<br />

teething rings.<br />

Free home<br />

delivery service<br />

A special service for customers<br />

on all Boots Ultra Plus and<br />

Boots Disposable Nappies.<br />

1985<br />

1930S<br />

1990<br />

Development of a range of<br />

medicines specifically for children.<br />

Launch of Boots<br />

Organic baby food.<br />

2000<br />

Three Boots Baby<br />

products won awards at<br />

the Best Baby & Toddler<br />

Gear Awards 2014 in<br />

connection with Mumii.<br />

2014<br />

Boots and Mothercare<br />

commit to developing<br />

strategic partnership.<br />

2010<br />

Launch of Mini Club<br />

clothing range in store.<br />

We win the<br />

Tommy’s Parent<br />

Friendly Award for<br />

the Most Parent-<br />

Friendly Retailer.<br />

2005<br />

Partnership with<br />

the Early Learning<br />

Centre (ELC) and<br />

Mamas & Papas.<br />

Mini Mode clothing<br />

range for 0–4 year olds.<br />

2003<br />

Email: colleague.engagement@boots.co.uk<br />

2002<br />

GOT A<br />

STORY?<br />

11

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