Questionnaire for workshop participants - EU Ecolabel Marketing for ...

5.8. Final report ITALY
The activities in Italy and Romania are performed by Dagmar Diwok (ACTA). Considering
the strong support from the Romanian CB and the interest from the economic sector, for
the moment major focus is being given to activities in Romania and only minimum to
Italy.
5.8.1. Project result 2006 and situation end of 2007
In several occasions, the need has been identified on a local and regional level, of
obtaining more information regarding available ecolabelled products. Until now, the
collection of such data has not been very successful, as only some large supermarket
chains can be counted on to carry tissue paper and detergents with the label. Smaller
shops generally do not have them, and particularly in touristic regions the availability is
often near to sero, even where tourists from other countries actively request them. In
collaboration with protected areas and regional competent bodies, the effort of collecting
data on available products has been discussed, and in some protected areas also begun,
but due to lack of manpower until now not carried very far.
5.8.2. Strategy and focus adjustment 2007
Due to the already very efficient marketing and support strategies in place in Italy from
the national authorities, the focus has been adjusted in favour of Romania, where a
strong interest from several stakeholders and the public administration was very helpful
in realizing a quite important awareness raising strategy for a first-year adhesion country
of the EU.
5.8.3. Completed activities 2007
� In Lombardia, a workshop (“laboratorio”) has been organized together with the
regional government and the University Bicocca, in order to discuss “Green Public
Procurement” with focus on EU-Ecolabel Products for public administration,
protected areas and consumers. (Porlezza, 15.5.2007). At the Lombardia
Workshop on GPP and Ecolabel products there were no specific conclusions, but
the participants were interested to know about the quite large availability of
ecolabelled products in Italy. For this workshop no presentation in written form
was prepared because of the "round table".
� Data collection regarding the availability of products with the EU-Ecolabel on a
regional level has been started in Lombardia and Trentino.
� In June, a meeting with the regional Competent Body in Lombardia was held in
order to coordinate the possible appearance of the EU-Ecolabel on two major fairs
in autumn: SMAU (computers and office supply) and MilanoUnica (textiles). The
SMAU fair turned out to not being relevant, also because the costs and covering of
costs for a stand could not be cleared.
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