Questionnaire for workshop participants - EU Ecolabel Marketing for ...

� Generally, participants who answered the questionnaire agreed that the
EU Ecolabel is a successful marketing tool for cleaning products. In their
opinion, the Flower improves the image of the company and
�
differentiates them from other competitors. However, if awarded
products are more expensive than a traditional product, it is their
experience that consumers will not buy them.
All replies to the question whether the meeting had clarified the
procedure of obtaining the EU Ecolabel stated that this was the case.
Two participants stated to be very interested in applying for the Ecolabel
while five of them were undecided.
� Additional information material such as a CD with the workshop
presentations, a list of accredited laboratories for testing the fitness for
use, and more information regarding the verification tests was
requested. For more information about the results, please see the annex
at the end of this chapter.
5.13.3. Result expectation until the end of 2007
As the workshop only took place in mid-October and experience shows that it takes time
for interested companies to make the actual step to apply for the Flower, it is difficult to
say whether first applications will still be received in 2007. Still, given the large number
of participants and the interest they showed this might well be the case.
5.13.4. Conclusion for 2008
Once again the methodology of a mailing combined with follow-up phone calls and a
workshop proved to be an efficient tool. It should be ensured that the 2007 workshop is
followed-up on in 2008 and that companies’ doubts and questions are answered.
Furthermore, the results of the questionnaire showed that having additional information
material available at the end of a workshop would be appreciated by participants.
5.13.5. Annex SPAIN
Mailing sent to producers
Questionnaire for workshop participants
Workshop brochure with Workshop program (PDF)
Evaluation of the enquiry
“Your knowledge and understanding of the European Ecolabel”
The List of workshop participants and the Database of detergents, soaps, shampoos and
hair conditioners producers are part of the EC internal company data annex.
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