Questionnaire for workshop participants - EU Ecolabel Marketing for ...
Questionnaire for workshop participants - EU Ecolabel Marketing for ...
Questionnaire for workshop participants - EU Ecolabel Marketing for ...
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5.12.2. Strategy and focus adjustment 2007<br />
In January 2007 we have renewed the communication with the Slovak CB (Mrs. Bodova)<br />
in order to continue with cooperation in the 2007 project activities. The CB suggested to<br />
continue with focus on the product groups and proposed the following product groups <strong>for</strong><br />
2007 promotion activities <strong>for</strong>:<br />
• Bed mattresses<br />
• Hard floor covering<br />
• Copy and graphic paper<br />
• Soaps and shampoos<br />
The CB stated that the key obstacle <strong>for</strong> application of the <strong>EU</strong> <strong>Ecolabel</strong> remains to be low<br />
awareness between the public – final customers. Due to limited budget of the CB/SEA, it<br />
welcomes any activity/project, which can help to promote the Flower.<br />
Due to the change of the focus of the Czech activities in 2007, it is envisaged to combine<br />
some of the Czech promotion activities with Slovak ones (<strong>for</strong> more details see the Czech<br />
part of the report).<br />
We plan to use the results of the Czech promotion activities, e.g. participation at the<br />
4Habitat fair to present the development of customers’ interest in the Environmentally<br />
friendly (ecolabelled) products. Due to this plan, majority of the Slovak activities will be<br />
carried out from June to September.<br />
5.12.3. Completed activities 2007<br />
In line with the list of tasks and deliverables the following activities have been carried out<br />
by the end of May:<br />
� Preliminary research of Mattresses, Hard floor covering, Copy and graphic paper,<br />
Soaps and shampoos product groups producers and their attitude towards<br />
labelling /Eco-labelling their products (See the Company Data Annex)<br />
� preparation of a preliminary list of producers with national Eco-label from the<br />
focus product groups<br />
Be mattresses<br />
We have identified 5 producers of mattresses in Slovakia. All these 5 producers are<br />
selling their products in Slovakia and Czech Republic mainly. Export to other <strong>EU</strong> MS make<br />
less then 40% in average in all these companies. Most of producers reported that they<br />
have to comply with strict quality requirement and some of them has applied <strong>for</strong> the<br />
Ökotex certificate which they consider sufficient <strong>for</strong> the environmental protection<br />
compliance. The list of producers with contacts is attached as the Annex 1<br />
155
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