Questionnaire for workshop participants - EU Ecolabel Marketing for ...

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5.10.1. Project result 2006 and situation 2007 In 2006 Vilma Eri from CES, Budapest collected a long list of Polish companies in the product groups detergents, textiles and tissue papers and then sent them a letter with information materials. The contacting was not successful and new strategies had to be found. At the end of 2007 there are 3 Ecolabel awarded companies: One Hotel and two producers: A cleaner production with 7 awarded products and a producer with 1 soil improver. 5.10.2. Strategy and focus adjustment 2007 On 12 October the Consultancy Agreement between ENERGON Energie- und Umweltmanagement GmbH and Polish Centre for Testing and Certification was signed and Annex 1 (Terms of Reference) and Annex 2 (Tasklist) agreed. Project objective was to develop and realise a cost effective (1) strategy to (2) attract new applicants and to (3) increase the visibility of the EU Eco-label at the market. Product group focus included: Textiles and Footwear; Shampoos and soaps; Household equipment 5.10.3. Completed activities 2007 � Consultancy for three Polish companies � Presentation Ecolabel criteria on the Conference „Green Public Procurement – Environmental Aspects in call for tenders procedures”; � Training course on “Environmental Technics” including “Presentation on EU Ecolabel criteria for selected groups of products”; � Participation in the Ecological fair POLECO in Poznań (having our own stand) � Publication of Articles and advertisement in branch journals (ABC Jakości, Rynki Chemiczne, Biznes I Ekologia) � Printing brochures 5.10.4. Results by the end of 2007 Following consultations provided, within the project, for three companies, 3 new licences will be awarded by the end of this year � in the scope of “Soaps and shampoos” � in the scope of “vacuum cleaners” � in the scope of “hand dishwashing detergents” 128
As a result of promotional activities undertaken, the Ecolabel awareness has been increased but further actions in this area are necessary to obtain real visibility on the market. 5.10.5. Conclusion for 2008 Activities undertaken hitherto are not sufficient. It is necessary to strenthen information and promotional compaign including, in particular: � wide use of media, not only journals, newsletters but also Radio and TV, � organizing and participating in ecological conferences, seminars and training, � participation in ecological fairs/exhibition, � direct contacts with potential customers basing on thorough analysis of the industry profile in the country, � cooperation with retailers 5.10.6. Annex POLAND Standard letter to companies Programme of the workshop on Invitation PPT presentation 129
Page 1 and 2: Questionnaire for workshop particip
Page 3 and 4: Flower news on EUROPROPRE Fair Pari
Page 5 and 6: The total EU Ecolabel licenses hold
Page 7 and 8: � C. Technical Workshop in the se
Page 9 and 10: 5.6.4. Results by the end of 2007 T
Page 11 and 12: Textile Workshop Athens Invitation
Page 13 and 14: Presentation Mr. Tsourtis 2 - Ecola
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Page 17 and 18: EC press release on soaps & shampoo
Page 19 and 20: 4.7.3 Completed activities 2007 unt
Page 21 and 22: 4.7.4 Next steps / in progress Next
Page 23 and 24: Example letter to soap producers 11
Page 25 and 26: Example letter to indoor paints pro
Page 27 and 28: Updated factsheet on the EU eco-lab
Page 29 and 30: PPT presentation for the lubricant
Page 31 and 32: News on the new Soaps & Shampoos pr
Page 33 and 34: � Over the whole year, telephone
Page 35 and 36: 5.9. Final report NORWAY This part
Page 37: 5.10. Final report POLAND On 19 th
Page 41 and 42: article and advertisement to be pub
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Page 45 and 46: 5.11. Final report ROMANIA The acti
Page 47 and 48: � 7.6.2007: Bucharest, Chamber of
Page 49 and 50: The next event took place in Râmni
Page 51 and 52: 5.11.6. Conclusion for 2008 Romania
Page 53 and 54: Articles reportereconomic responsib
Page 55 and 56: www.bursa.ro/on-line/s=companii_afa
Page 57 and 58: Web article in Green Report www.gre
Page 59 and 60: presa.ro” about the seminar in Cl
Page 61 and 62: Article in „smartpress.ro” 10.1
Page 63 and 64: Flower News on Romanian activities
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Page 67 and 68: 5.12.4. Results at the end of 2007
Page 69 and 70: Article for Flower News 159
Page 71 and 72: Considering this, the Spanish CB re
Page 73 and 74: 5.13.6. Annex SPAIN Mailing to Span
Page 75 and 76: Ecolabel and workshop questionnaire
Page 77 and 78: Workshop brochure with workshop pro
Page 79 and 80: Evaluation of the enquiry “Your k
Page 81 and 82: No answer for this question: 3 If s
Page 83 and 84: Environment has stated its intentio
Page 85 and 86: � (2b) Article for the “Smeerol
Page 87 and 88: are seldom adequate for the purpose
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� (7) Laboratories IVAM has ident
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PowerPoint Black Forest 183
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Letter for laboratories and experts
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Letter to OEM 187
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Article BioSpreads 189
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