Questionnaire for workshop participants - EU Ecolabel Marketing for ...

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At the seminar in Iaşi, Ms Toma, Ms Stroia and Mr Andrei from the Romanian Ministry of Environment and Sustainable Development, Ms Diwok. Participants at the seminar. Further activities for the Flower Month included also a close collaboration with the press and the distribution of info kits with information about the EU Ecolabel and the supply of information at the offices of the Chamber of Commerce in Bucharest with the help of the staff from the Environmental Protection Agency, particularly during an event on the 25 th of September. The general interest from both consumers and stakeholders has been considerable, and the appearance on the shelves of products with the „Flower” in Romanian shops is expected with impatience. This is also supported by a new consumer survey published during the seminar in Iaşi, carried out by the Romanian Institute for Research on the Quality of Life, which attests among other data that already 48% of the population would be ready to spend more money for a product with certified environmental quality particularly where detergents and textiles are concerned. More initiatives are planned for the next months, and several firms are currently interested in the application for the Label, so certainly the Flower has a future in Romania! 5.11.5. Results by the end of 2007 A general raising of awareness regarding the EU Ecolabel has been achieved on national level both regarding stakeholders and entrepreneurs as well as consumers thanks to the organisation of workshops, the presence at fairs and the space given by the press. (Some articles are attached mostly in their online version, the CB is in possession of ca. 50 articles from print media containing information about the EU Ecolabel resulting from the joint activities) Important partners have been identified for the future development of marketing and acquisition strategies, first of all the stakeholder association “Blisolution Group” and their newspaper “Reporter Economic” and the magazine “Infomedia”. A number of possible applicants is being assisted by the CB right now (laptop computers, mattresses, textiles). 140
5.11.6. Conclusion for 2008 Romania is certainly a country where the presence of the experts from the EU Ecolabelling Marketing team will be of fundamental importance in 2008, due to an awareness raising process which has already started in the national press and is finding high interest with the consumer. The experiences made in other EU countries will be very important for the elaboration of strategies together with the Romanian CB, and carry positive results in a relatively short time. 5.11.7. Annex ROMANIA 7.6.2007: Bucharest, Conference on “Ecological design” Ploieşti, conference on the 6/7 th of July, environmental certification as an instrument for business A moment during the presentation of Mrs. Diwok 141
Page 1 and 2: Questionnaire for workshop particip
Page 3 and 4: Flower news on EUROPROPRE Fair Pari
Page 5 and 6: The total EU Ecolabel licenses hold
Page 7 and 8: � C. Technical Workshop in the se
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Page 11 and 12: Textile Workshop Athens Invitation
Page 13 and 14: Presentation Mr. Tsourtis 2 - Ecola
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Page 17 and 18: EC press release on soaps & shampoo
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Page 23 and 24: Example letter to soap producers 11
Page 25 and 26: Example letter to indoor paints pro
Page 27 and 28: Updated factsheet on the EU eco-lab
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Page 33 and 34: � Over the whole year, telephone
Page 35 and 36: 5.9. Final report NORWAY This part
Page 37 and 38: 5.10. Final report POLAND On 19 th
Page 39 and 40: As a result of promotional activiti
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Page 45 and 46: 5.11. Final report ROMANIA The acti
Page 47 and 48: � 7.6.2007: Bucharest, Chamber of
Page 49: The next event took place in Râmni
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Page 55 and 56: www.bursa.ro/on-line/s=companii_afa
Page 57 and 58: Web article in Green Report www.gre
Page 59 and 60: presa.ro” about the seminar in Cl
Page 61 and 62: Article in „smartpress.ro” 10.1
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Page 75 and 76: Ecolabel and workshop questionnaire
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Page 79 and 80: Evaluation of the enquiry “Your k
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Page 87 and 88: are seldom adequate for the purpose
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Page 93 and 94: PowerPoint Black Forest 183
Page 95 and 96: Letter for laboratories and experts
Page 97 and 98: Letter to OEM 187
Page 99: Article BioSpreads 189

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