Questionnaire for workshop participants - EU Ecolabel Marketing for ...

other one did not meet the EU Ecolabel requirements.
� Shell: 2 proposed (pilot/prototype) product formulations were
screened which (as yet) did not fully meet the EU Ecolabel
requirements.
� Arizona Chemicals: 2 base oils were screened, which met the EU
Ecolabel requirements and could thus to a certain weight
percentage be used in product formulations.
� Communication through the UK competent body with one of their
clients on the possible qualification for the EU Ecolabel of some
new lard oil based lubricant formulations.
� (5c) Outlook to 2008
Since July 2007, IVAM has had contacts with representatives of the lubricant producer
Interflon on their request to perform an environmental and economic life cycle
assessment of their lubricants in a planned pilot project in the context of the
implementation of their sustainable procurement policy for the Dutch Water Management
Directorate with a planned start in February 2008. Moreover, Interflon has shown interest
to ask support in the R&D on product innovation activities for new products meeting the
EU Ecolabel Lubricants criteria.
� Since mid October 2007 initial contacts were made with the
company Axxon BV on the possible support by IVAM for
testing and market introduction of their products.
As the investments needed to test all (major) components of the individual lubricants is
an important barrier for companies to develop new lubricants (qualifying for the Flower),
it may be worthwhile to investigate the suitability of additional national and EU funds
(such as Dutch innovation vouchers and the EU Eureka programme) to support R&D
activities on sustainable product innovation and/or the market introduction of EU Ecolabel
lubricants.
� (6) Event for presenting the EU Ecolabel Lubricants
The 5th Euro Fed Lipid Congress: “From Science to Applications - Innovations for a better
World”, (organized 16-19 September 2007 in Gothenburg, Sweden,
www.eurofedlipid.org) hosted almost 600 delegates from more than 50 (mainly
European) countries. Besides the poster presentation on “the European Ecolabel
Lubricants”, during a one-day programme on oleochemistry, green chemistry and
biodiesel, for an audience of 50 selected participants, some aspects on the poster could
be highlighted orally. The background of the European Ecolabel Marketing project 2007
was introduced. Hence, the aim and scope of the European Ecolabel Lubricants criteria
and the 8 steps to the flower were briefly addressed followed by an explanation on the
promotion activities. In total about 120 copies of the poster, an extended poster
abstract, handouts of the short (3 slides) presentation and a 24 slides selection of the
earlier (May 2007) Black Forets presentation, the Why and How flyers as well as the
Ecolabel project Marketing for products 2007 flyer were distributed. (poster, abstract,
slides and article for the European Ecolabel Marketing project newsletter; see ANNEX 6).
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