EDDIE IZZARD

NEWS UPDATE
All Blacks’ brand value
could hit US$500m by
2023 Rugby World Cup
The growing popularity of rugby in the US
and a string of lucrative commercial deals
could boost the brand value of the All
Blacks to US$500m (NZ$762m, €468m,
£327m) within a decade, according to
analysts. International valuation firm Brand
Finance has estimated that New Zealand’s
victory at this year’s Rugby World Cup
brought its current worth up to US$169m
(NZ$251m, €158m, £111m) – but predicts
the figure could more than double to
US$500m by the 2023 Rugby World Cup.
Bryn Anderson, head of Brand
Finance’s Sports Marketing unit,
suggested that the valuation could be
achieved if the All Blacks capitalise on
the sport’s growing presence, particularly
in America, by staging exhibition games
or competitive matches in key growth
The All Blacks – New Zealand’s national team – is the most recognised rugby team in the world
regions, akin to the NFL moving games
to the UK. When the All Blacks played an
exhibition match against the US Eagles
in 2014 62,000 fans attended Chicago’s
Soldier Field to watch. It was also
broadcast on NBC to a large audience.
Anderson also pointed to a string
of lucrative commercial partnerships,
particularly with Air New Zealand, insurer
AIG and designer Bulgari, as key to the
team’s brand-building capability.
Read more: http://lei.sr?a=w4R9s_P
Campaign to ‘fix system’ and get women coaching
Sports Coach UK has launched its new
Reach campaign, which looks to get more
women involved in sports coaching. With
women currently under-represented in
coaching roles, Reach will target women
of all ages and backgrounds.
“Reach is about fixing the system and
supporting more women in coaching,”
said Tony Byrne, CEO of sports coach UK.
“We want women from communities
across the UK to know that coaching is
an enjoyable and social experience while
Read more: http://lei.sr?a=T3e8h_P
Women are under-represented in coaching
Vikings set sail with ship featuring LED screen
The Legacy Ship at the Viking stadium
A 2,000sq ft (186sq m) curved LED
screen will be one of the features of a
giant stylised ship which is due to be
built outside the home of the Minnesota
Vikings. The ‘Legacy Ship’ will be unveiled
outside the National Football League (NFL)
franchise’s U.S Bank Stadium in time for
the 2016-17 pre-season.
As well as the giant screen, designed as
the ship’s sail, the structure will feature
150ft (46m) of linear displays featuring
historic Viking moments.
Read more: http://lei.sr?a=M3j9d_P
Paschal Donohoe, minister of sport,
has launched a strategy consultation
Ireland begins work
on new sports policy
Ireland is to get its first new
National Sports Policy in more than
20 years. The strategy will look to
provide the framework for sport for
the next decade and set the agenda
for the newly established Sport
Ireland across participation, volunteering
and high performance sport.
It will also outline the future
development of the National Sports
Campus and create a new facility
strategy for regional and local
facilities. A consultation process
has now been launched, to which
stakeholders in the public and
private sector and the general public
will be invited to respond.
Read more: http://lei.sr?a=J5v3M_P
sportsmanagement.co.uk issue 4 2015 © Cybertrek 2015 23