CANCER

Bloodwise 28
STRATEGIC REPORT
GOAL 4
Improve reach,
reputation and brand
Our patient need research showed us that to deliver
the greatest impact for patients and to raise more
money we need more awareness of blood cancers,
their symptoms and our organisation. We need
more people to know who we are, know what we
do, engage with us and tell others about us. Among
all the important insights from this research three
big challenges stood out – so we needed three big
solutions.
OUR CHALLENGES
THE WORLD SIMPLY DOESN’T UNDERSTAND
BLOOD CANCERS
People don’t realise blood cancers are the third
biggest cancer killer, or that anyone can get blood
cancer whatever age, stage or lifestyle. What’s more,
patients feel that doctors and nurses don’t know
enough about the different variants and symptoms,
and that means cases can go undiagnosed and
sometimes patients die soon after diagnosis.
PEOPLE STRUGGLE TO FIND THE
INFORMATION AND SUPPORT THEY NEED
There’s no clear signpost or place to go when you’re
diagnosed and patients often don’t know where to
turn. Sadly, our name is stopping us from helping.
It doesn’t embrace all our patients. It talks about
leukaemia and lymphoma but leaves out dozens of
other blood cancers including myeloma, the biggest
blood cancer killer.
BLOOD CANCER PATIENTS DON’T FEEL PART
OF A COMMUNITY OR A CAUSE
Because there are so many types of blood cancer, with
different names and symptoms, our patients don’t
have a sense of shared identity. Some don’t even see
themselves as cancer patients. And while there are
lots of great organisations out there, most focus on
individual diseases. It all means that patients can
often feel isolated and alone.
Bloodwise trading as Leukaemia & Lymphoma Research Company limited by guarantee 738089
Registered charity 216032 (England & Wales) SC037529 (Scotland)