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243 Star Torque Autumn 2016

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T M-B SL:<br />

<br />

by V. Thompson<br />

photos: Daimler AG<br />

Mercedes-Benz 300 SL W 198-1 & W 198-II<br />

The Mercedes-Benz 300 SL “Gullwing” - often<br />

referred to as a design icon – stands for elegance<br />

and sportiness like no other car of its time. Even<br />

today, it is considered one of the ultimate dream<br />

cars.<br />

The legendary Gullwing coupé was the first true<br />

sports-car to be developed by Daimler-Benz after the<br />

war. This development was initiated by Max Hoffman,<br />

a US-American citizen of Austrian extraction, who had<br />

been the official importer of Mercedes-Benz cars since<br />

September 1952. For the board of directors of Daimler-<br />

Benz, Hoffman’s plan to sell sports cars with the Mercedes<br />

star on the bonnet was a welcome opportunity to open<br />

the US market for Daimler-Benz and so they were easily<br />

persuaded. In September 1953 the development of two<br />

sports-car models was launched.<br />

At the Geneva Motor Show in March 1957, Mercedes-<br />

Benz presented the roadster version of the 300 SL, as<br />

the successor of the Gullwing coupé. From the start,<br />

Maximilian E. Hoffman had asked for this vehicle for the<br />

US market, since he saw greater chances for an open car<br />

there than for a coupé.<br />

6

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