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T M-B SL:<br />
<br />
by V. Thompson<br />
photos: Daimler AG<br />
Mercedes-Benz 300 SL W 198-1 & W 198-II<br />
The Mercedes-Benz 300 SL “Gullwing” - often<br />
referred to as a design icon – stands for elegance<br />
and sportiness like no other car of its time. Even<br />
today, it is considered one of the ultimate dream<br />
cars.<br />
The legendary Gullwing coupé was the first true<br />
sports-car to be developed by Daimler-Benz after the<br />
war. This development was initiated by Max Hoffman,<br />
a US-American citizen of Austrian extraction, who had<br />
been the official importer of Mercedes-Benz cars since<br />
September 1952. For the board of directors of Daimler-<br />
Benz, Hoffman’s plan to sell sports cars with the Mercedes<br />
star on the bonnet was a welcome opportunity to open<br />
the US market for Daimler-Benz and so they were easily<br />
persuaded. In September 1953 the development of two<br />
sports-car models was launched.<br />
At the Geneva Motor Show in March 1957, Mercedes-<br />
Benz presented the roadster version of the 300 SL, as<br />
the successor of the Gullwing coupé. From the start,<br />
Maximilian E. Hoffman had asked for this vehicle for the<br />
US market, since he saw greater chances for an open car<br />
there than for a coupé.<br />
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