saxo-bank-annual-report-2015

across the value chain, including marketing, communication
and intelligence.
Digitalisation of the value chain is a crucial element in the
process of constantly improving and perfecting the Saxo
Experience, ultimately resulting in a stronger relationship
with both existing and potential clients.
GLOBAL PRESENCE
Saxo Bank continues to see local presence as a competitive
advantage, and in September 2015 Saxo Bank
opened a new office in the Shanghai free-trade zone as a
part of the Bank’s commitment to develop its business
model in close cooperation and within the local regulations
governing the free-trade zone participants.
The People’s Republic of China (PRC) will become one of
the most important markets globally. With China’s initiation
of the Silk Road land route and maritime equivalent,
this economic program will provide a significant boost to
economies in the region as much of the work and investment
needed across Eurasia is in infrastructure, buildings
and railroads.
Saxo Bank has presence in 23 countries.
PRIVATE BUSINESS
Throughout 2015, Saxo Bank continued its pursuit of empowering
professional retail investors to trade anywhere,
anytime. Investments in platforms and product innovation
are key areas to satisfying the ever-changing and growing
demands of the modern day investor. The introduction of
brand new features, instruments and other advancements
to our platforms has greatly enhanced both user experience
and our position as an industry leader in the multiasset
trading sphere.
Facilitating the private client trading experience is a task in
constant change – truly befitting Saxo Bank’s longstanding
tradition of embracing the challenge to improve. Subsequently,
a number of measures have been initiated to
continually gauge levels of satisfaction. Equating the Saxo
Experience with exceptional service is of utmost importance
to our value proposition. Utilising a greater breadth
of client services personnel and enhancing communication
procedures has been instrumental in shaping the direction
of scalable yet professional client care.
IINSTITUTIONAL BUSINESS
During 2015, Saxo Bank continued the build-out of its institutional
offering with the launch of Saxo Markets, the
Bank’s standalone business platform for its growing institutional
client base.
The launch of Saxo Markets follows the strategic move to
develop global institutional hubs in London, Denmark and
Singapore to further develop Saxo Bank’s offering in a
number of key areas of excellence aligned with its multiasset
trading capabilities. Today, Saxo Bank’s institutional
business spans trading, prime brokerage, liquidity and
post-trade services, as well as a well-established White Label
trading solutions business.
With regulatory requirements for major asset classes converging,
Saxo Bank is ideally placed to offer trading capabilities,
liquidity and post-trade solutions to meet the multi-asset
trading needs of institutions and their clients.
In 2015, Saxo Bank consolidated the institutional business
into three centres of excellence in London, Copenhagen
and Singapore. This strategic move allows the Bank to
centralise its capabilities and put its extensive resources at
the service of its growing institutional client base to facilitate
partnerships and collaborations that make trading
and investment opportunities accessible and efficient.
Saxo Bank has strong credentials in bringing innovations
to trading and has a longstanding track record of providing
White Label solutions. Today, the firm offers trading
capabilities to over 120 institutions worldwide. In addition
to banks, Saxo Bank is servicing the needs of a growing
number of fund managers, investment advisors and family
offices and third-party service providers.
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