fanzine_#2_The Shopping Experience
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FACTS<br />
FACTS<br />
FACTS<br />
ABOUT SHOPPING<br />
43%<br />
7%<br />
37%<br />
PERCENTAGE OF ONLINE SHOPS WITH<br />
OTHER DISTRIBUTION CHANNELS (IN %).<br />
DAN PEARLMAN — THE SHOPPING EXPERIENCE<br />
STATIONARY STORE (NATIONAL)<br />
MOBILE WEBSITE OR APP<br />
INCLUDING STORE<br />
AMAZON MARKET<br />
PLACE<br />
EBAY MARKET PLACE<br />
CATALOG<br />
STATIONARY STORE<br />
(INTERNATIONAL)<br />
LIVE-SHOPPING<br />
TELESHOPPING<br />
SHOPPING CLUB<br />
4,8%<br />
1,2%<br />
1,0%<br />
50,4%<br />
45,6%<br />
37,6%<br />
32,9%<br />
24,4%<br />
18,0%<br />
PERCENTAGE OF ONLINE SHOPPERS<br />
DISCOVERING NEW PRODUCTS<br />
USING SOCIAL MEDIA<br />
PERCENTAGE OF ONLINE SHOPPERS<br />
INDICATING THAT A COMPANY’S<br />
BLOG WAS VERY IMPORTANT IN THEIR<br />
DECISION-MAKING PROCESS<br />
ONLY 40%<br />
OF GLOBAL CONSUMERS MAKE AT<br />
LEAST 25% OF THEIR PURCHASES<br />
ON THEIR MOBILE DEVICES,<br />
COMPARING TO 80% OF CUSTOMERS<br />
IN CHINA AND 65% OF CUSTOMERS<br />
IN INDIA.<br />
PERCENTAGE OF ONLINE SHOPPERS<br />
INDICATING THAT A COMPANY’S<br />
SOCIAL MEDIA ACTIVITY WASN’T A<br />
FACTOR IN THEIR BUYING PROCESS<br />
DAN PEARLMAN — THE SHOPPING EXPERIENCE<br />
93%<br />
OF ONLINE SHOPPERS LIKE<br />
TO SHOP AT SMALL AND<br />
LOCAL RETAILERS<br />
3 OUT OF 4<br />
ONLINE SHOPPERS REPORT<br />
USING SOCIAL MEDIA<br />
61%<br />
OF ONLINE SHOPPERS SAY<br />
THEY FIND UNIQUE PRODUCTS<br />
UNAVAILABLE ELSEWHERE BY<br />
SHOPPING AT LOCAL RETAILERS<br />
40%<br />
OF CONSUMERS SHOP AT<br />
SMALL AND LOCAL RETAILERS<br />
TO SUPPORT THE LOCAL<br />
BUSINESS COMMUNITY<br />
6 7<br />
WORLDWIDE<br />
CHINA<br />
INDIA<br />
40%<br />
65%<br />
80%<br />
FACTS<br />
FACTS
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