THE KENYAN TEXTILE AND FASHION INDUSTRY

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• Access to credit and finance is difficult, the more so for MSMEs; • Scarcity of skilled and trained labour (engineers, merchandisers, supervisors, top management.); • Lack of appropriate industrial infrastructure for MSMEs; • Kenya is a sophisticated market for fashion wear (very Westernised) with limited ethnic and traditional wear; • Kenyan designers are not integrated in the domestic textile and clothing value-chain; • Kenyan designers have great difficulty entering the formal retail trade; • Most of the MSMEs operate in the informal sector; • AFAD(K) has limited territorial coverage (restricted to Nairobi only); • Absence of appropriate platform to showcase designers’ savoir-faire; • Local designs are of good quality, however garment making needs improvements; • Too many Trade Support Institutions catering for the MSME sector, without proper alignment; • Lack of policy coherence; • Lack of a clear strategy to promote local designers to enter the domestic, regional and international markets; • The tourist industry remains inadequately catered for. Key highlights of proposed strategy and action areas The overarching objective of this project is to develop a holistic platform for Kenyan designers and small tailors to integrate the national textile and clothing value chain. The proposed strategy and key action areas would change the landscape of the clothing and fashion industry in Kenya. These are: 1. Addressing supply side constraints, 2. Developing market opportunities for Kenyan products on the domestic, regional and international markets, 3. Strengthening the national value chain, through better designs, innovation and presence on the domestic retail front, especially among education and training centres and trade support institutions, 5. Creating an enabling business climate for inclusive and sustainable development of SMEs, including women and youth entrepreneurs, and 6. Capacity building of designers and tailors with regard to market and export readiness. The priority action plans to accelerate the process of integration are focused at addressing the problem areas, on the one hand, and at optimizing the opportunities, on the other hand. 4. Enhancing institutional alignment, The Kenyan Textile And Fashion Industry Report 6
@HivosEastAfrica Summary of proposals The proposed strategy includes the following: • Integrate local designers and small tailors into the domestic retail trade; • Strengthen the National Fibre to Fashion Value Chain; • Create an Enabling environment to support the growth and development of MSMEs in the Textile and Clothing sector; • Strengthen the trade support network through institutional alignment; • Build capacity of MSMEs to become market ready and export ready; and • Enhance the visibility of Kenyan designers and their design capabilities in Kenya, the region and the global markets. To realize the full benefits of the opportunities on the domestic market and to expand the footprint of Kenyan designers and designs on the regional and international levels, the support of several players need to be solicited. Equity Bank-Kenya, HIVOS and their Partners are ideally positioned to play a catalytic role. The Kenyan Textile And Fashion Industry Report 7
Page 1 and 2: THE KENYAN TEXTILE AND FASHION INDU
Page 3 and 4: Introduction The economic developme
Page 5: The key challenges are: (i) Lack of
Page 9 and 10: 1.2. Executive Summary: Global Mark
Page 11 and 12: 2. Apparel Market Demand To compete
Page 13 and 14: 2.2. The Global Apparel Market Whil
Page 15 and 16: Recent developments, however, with
Page 17 and 18: PATHS TO MARKET FOR KENYAN BRANDS W
Page 19 and 20: 3. The Supply Side 3.1. Apparel Ind
Page 21 and 22: Lesotho, Madagascar and Mauritius.
Page 23 and 24: Compared to Mauritius, the Kenyan T
Page 25 and 26: 1. The Kenyan National Chamber of C
Page 27 and 28: equires differentiating as an ethic
Page 29 and 30: concentration in Nairobi and Mombas
Page 31 and 32: 3. Capacity utilisation and out-sou
Page 33 and 34: • Weak management system • Lack
Page 35 and 36: critical. As the rest of the world
Page 37 and 38: Technology In many ways, the bigges
Page 39 and 40: Political risk The final major chal
Page 41 and 42: 4. Solutions and Opportunities 27 S
Page 43 and 44: to invest in Kenya. Due to liabilit
Page 45 and 46: women predominantly line workers an
Page 47 and 48: Recommendations for global competit
Page 49 and 50: The Kenyan Textile And Fashion Indu
Page 51 and 52: 5. The Way Forward 5.1. Domestic Do
Page 53 and 54: 3.2 Improve Ease of Doing Business
Page 55 and 56: 5.2 Promote African Design 5.2.1 En
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and creating partnerships with comp
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6. Conclusion The main conclusions
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ACKNOWLEDGEMENTS APPENDIX A The dom
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GLOSSARY AND ACRONYMS - GLOBAL TEAM
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APPENDIX C SCOPE OF WORK, TERMS OF
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THE DELIVERABLES The main deliverab
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2. The Discussions The second step
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13. Several pre-workshop and post w
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Global African Cotton & Textile Ind
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APPENDIX F The Results Of The Self-
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5. How products are sold? NOTE: Mos
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9. Workforce (48 businesses) NOTE:
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13. Annual Sales in KSH for 2013 &
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KikoRomeo / Kikoti / Kiko 10 3.3 3.
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17. Products manufactured by compan
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HS 61: (US$ Million) Source: UNCOMT
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Switzerland, Austarlia, Canada, Jap
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APPENDIX I LIST OF ATTENDEES TO WOR
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33 Damaris Mathai 0727 480446 F PIK
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SURVEY QUESTIONNAIRE 1.0 CONTACT DE
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9. What was the total annual sales
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3.7 HR Readiness QUESTION 1 Does yo
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THE KENYAN TEXTILE AND FASHION INDUSTRY

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