THE KENYAN TEXTILE AND FASHION INDUSTRY

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11. Certifications NOTE: Only companies selling through structured retail stores need to have KEBS Standardization Marks. More than 80% MSMEs do not have KEBS certifications. 12. Price Range per product NOTE: The unit price of garments vary between Ksh 1,000 to Ksh 200,000 (haute couture) Most of the garments are priced at less than Ksh 2000 per piece. A few business specialise in speciality products with prices ranging between Ksh 5,000 to Ksh 10,000. The Kenyan Textile And Fashion Industry Report 80
13. Annual Sales in KSH for 2013 & 2014 NOTE: The annual sales (Turnover) of most enterprises vary between Ksh 1 million (USD 10,000) and Ksh 2 million. One company realised annual sales in excess of Ksh 5 million in both 2013 and 2014. One company did a turnover of Ksh 60 million in 2014, down from Ksh 80 million in 2013. This company is engaged in export business and has its chain of retail outlets. The Kenyan Textile And Fashion Industry Report 81
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THE KENYAN TEXTILE AND FASHION INDU
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Introduction The economic developme
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The key challenges are: (i) Lack of
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@HivosEastAfrica Summary of proposa
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1.2. Executive Summary: Global Mark
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2. Apparel Market Demand To compete
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2.2. The Global Apparel Market Whil
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Recent developments, however, with
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PATHS TO MARKET FOR KENYAN BRANDS W
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3. The Supply Side 3.1. Apparel Ind
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Lesotho, Madagascar and Mauritius.
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Compared to Mauritius, the Kenyan T
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1. The Kenyan National Chamber of C
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equires differentiating as an ethic
Page 29 and 30: concentration in Nairobi and Mombas
Page 31 and 32: 3. Capacity utilisation and out-sou
Page 33 and 34: • Weak management system • Lack
Page 35 and 36: critical. As the rest of the world
Page 37 and 38: Technology In many ways, the bigges
Page 39 and 40: Political risk The final major chal
Page 41 and 42: 4. Solutions and Opportunities 27 S
Page 43 and 44: to invest in Kenya. Due to liabilit
Page 45 and 46: women predominantly line workers an
Page 47 and 48: Recommendations for global competit
Page 49 and 50: The Kenyan Textile And Fashion Indu
Page 51 and 52: 5. The Way Forward 5.1. Domestic Do
Page 53 and 54: 3.2 Improve Ease of Doing Business
Page 55 and 56: 5.2 Promote African Design 5.2.1 En
Page 57 and 58: and creating partnerships with comp
Page 59 and 60: 6. Conclusion The main conclusions
Page 61 and 62: ACKNOWLEDGEMENTS APPENDIX A The dom
Page 63 and 64: GLOSSARY AND ACRONYMS - GLOBAL TEAM
Page 65 and 66: APPENDIX C SCOPE OF WORK, TERMS OF
Page 67 and 68: THE DELIVERABLES The main deliverab
Page 69 and 70: 2. The Discussions The second step
Page 71 and 72: 13. Several pre-workshop and post w
Page 73 and 74: Global African Cotton & Textile Ind
Page 75 and 76: APPENDIX F The Results Of The Self-
Page 77 and 78: 5. How products are sold? NOTE: Mos
Page 79: 9. Workforce (48 businesses) NOTE:
Page 83 and 84: KikoRomeo / Kikoti / Kiko 10 3.3 3.
Page 85 and 86: 17. Products manufactured by compan
Page 87 and 88: HS 61: (US$ Million) Source: UNCOMT
Page 89 and 90: Switzerland, Austarlia, Canada, Jap
Page 91 and 92: APPENDIX I LIST OF ATTENDEES TO WOR
Page 93 and 94: 33 Damaris Mathai 0727 480446 F PIK
Page 95 and 96: SURVEY QUESTIONNAIRE 1.0 CONTACT DE
Page 97 and 98: 9. What was the total annual sales
Page 99 and 100: 3.7 HR Readiness QUESTION 1 Does yo
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THE KENYAN TEXTILE AND FASHION INDUSTRY

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