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APPENDIX J<br />
<strong>KENYAN</strong> <strong>TEXTILE</strong>S <strong>AND</strong> <strong>FASHION</strong> <strong>INDUSTRY</strong><br />
FIBER TO <strong>FASHION</strong> VALUE CHAIN<br />
MARKET READINESS CHECKER<br />
Carry out company diagnostic and business viability analysis and provide baseline data on the internal and external environment<br />
of the firms operating in the fiber-to-fashion value chain in the Kenyan textiles and fashion industry, with specific focus<br />
on SMEs, including women and youth entrepreneurs. The diagnostic will include the following:<br />
• Ownership structure<br />
• Business processes-operations, quality control, inventory<br />
management, sales management, raw material and<br />
finished products supply chains management<br />
• Current capacity utilization<br />
• Quality and availability of raw materials<br />
• Current market need for the product(s)<br />
• Market/customer perceptions of products<br />
• Current market share (sales) of the selected firm on the<br />
local market<br />
• Barriers for expansion<br />
• Maximum /optimal quantity /quality for increased<br />
performance<br />
• Potential market recapturing (reduced imports) and target<br />
markets<br />
• Option/possibility of sub-contract manufacturing (CMT)<br />
• Any Export market<br />
• Design Capability<br />
This self-assessment diagnosis survey provides an instant diagnosis of the firm with regards to the following:<br />
(a) Key indicators:<br />
a. Strategic Orientation<br />
b. Management Readiness<br />
c. Market Awareness<br />
d. Product Readiness<br />
e. Operations/Production Readiness<br />
f. Financial readiness<br />
g. HR Readiness<br />
The Kenyan Textile And Fashion Industry Report<br />
94
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