KAZIAN ANSWER SHEETS. MBA.EMBA.DMS.ARAVIND 9901366442
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Marketing Management<br />
1. From a marketing perspective, what has Guinness done to ensure its longevity?<br />
2. How would you characterize the Guinness brand?<br />
3. What could Guinness do to attract younger drinkers? And to retain its older loyal customer<br />
base? Can both be done at the same time?<br />
4. Is the quick- pour concept a good or bad idea? Why?<br />
5. Discuss the micro and macro forces that are affecting the music industry.<br />
6. Based on this analysis, what strategic options would you recommend for both music publishers<br />
and music retailers in the current marketing environment?<br />
Discuss the advantages and disadvantages associated with online distribution from a music<br />
label’s perspective.<br />
1.} From a brand-building perspective, television advertising has two particularly important<br />
strengths. List and briefly explain these strengths.<br />
2.} Prior research has shown that although consumers may have fairly good knowledge of the range of<br />
prices involved, surprisingly few can recall specific prices of products accurately. When examining<br />
products, consumers often employ reference prices. List the possible prices consumers use as their<br />
“reference.”<br />
3.} Brands can be differentiated on the basis of many variables; however, four differentiation<br />
strategies are emphasized in the text. List and briefly characterize the three differentiation<br />
strategies.<br />
Marketing Management<br />
1. What elements of promotion mix would be more appropriate for the company to market blood<br />
pressure instruments, and why?<br />
2. What should be the long run promotional strategy for the company?<br />
1. Discuss the micro and macro forces that are affecting the music industry.<br />
2. Based on this analysis, what strategic options would you recommend for both music publishers<br />
and music retailers in the current marketing environment?<br />
3. Discuss the advantages and disadvantages associated with online distribution from a music label’s<br />
perspective.<br />
Marketing Management<br />
1. In spite of the rapid growth of marketing research, many companies still fail to use it sufficiently or<br />
correctly. List and briefly discuss five reasons why this might happen.<br />
2. Brands can be differentiated on the basis of many variables; however, four differentiation
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