KAZIAN ANSWER SHEETS. MBA.EMBA.DMS.ARAVIND 9901366442
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10. What are the major social responsibilities of business managers? Of public administrators? Have<br />
these responsibilities changed over the years? How?<br />
MARKETING MANAGEMENT<br />
1. What is the scope of marketing?<br />
2. How is strategic planning carried out at different levels of the organization?<br />
3. What are the best metrics for measuring marketing productivity?<br />
4. What are customer value, satisfaction, and loyalty, and how can companies deliver them?<br />
5. How do consumer characteristics influence buying behavior?<br />
6. How do consumers make purchasing decisions?<br />
7. How can companies build strong relationships with business customers?<br />
8. What are the different levels of market segmentation?<br />
9. What are the major trends with marketing intermediaries?<br />
10. What are the major ways of entering a foreign market?<br />
GENERAL MGMT<br />
1. What is the problem in your opinion? Elaborate.<br />
2. Assume that you are the Personnel Manager. What are the alternatives available with Mrs. Arora?<br />
3. What do you consider the best alternative? Why?<br />
1. What sort of strategy for change management do you suggest for this company?<br />
2. As a professional manager what would be your role in introducing organization development activities?<br />
3. What type of leadership style will be most suitable for this organization and why?<br />
1. Do you think the company has any orientation programme? If yes, discuss its effectiveness.<br />
2. If employees were properly selected, there should be no need for an orientation programme”.<br />
Comment on the statement.<br />
3. If You were Patil, how would you react to the above situation?<br />
4. Discuss the purpose of orientation. What are various requisites of an effective programme?<br />
1. Horizon Ltd is a retail outlet .The attrition rate has been increasing in the organization at<br />
a consistent rate. The organization feels that there is something going wrong while<br />
selecting the employees and the people selected are wrong fit to the organization. You<br />
being hired as a consultant, study the drawbacks in the selection process and suggest<br />
and ideal selection process with the top management of the company.<br />
2. Wellness Ltd is a pharmaceutical company. There is a problem in the productivity and<br />
the motivational level of the workers. You playing the role of Frederick Taylor, please<br />
suggest the necessary changes.
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