KAZIAN ANSWER SHEETS. MBA.EMBA.DMS.ARAVIND 9901366442

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ii. iii. Analyze the SWOT factors the DD has. Why do you think that the proposed alternative is the best? a) What is SWOT Analysis? b) What are the strength of PTC? c) What are the weaknesses of PTC for entering into the branded snacks market? d) What kind of marketing strategy was formulated and implemented for Ringo? What else need to be done by Ringo so as to enlarge its market? i. What do you understand by the term Vision? What is the difference between ‘Vision’ and ‘Mission’? What vision Dr. Sukumar has at the time of inheritance of Dey’s lab? Has it been achieved? ii. For growth what business strategy has been adopted by Dr. Sukumar? iii. What is the marketing strategy of Dr. Sukumar to overtake its competitors? iv. In your opinion what could be the biggest weakness in Dr. Sukumar’s business strategy? 1. Identify and discuss briefly, the three themes of strategy implementation of activating strategies, managing change and achieving effectiveness in the case of Deepak Nitrite. 2. picking up data from the case, demonstrate how formulation and implementation of strategy are interdependent. Construction Management 1.} Explain in brief about the reporting and the monitoring system used in construction? 2.} State the importance of Trade Unions and work committees? 3.} Discuss various phase of a construction project. Discuss in brief the process involved during execution and control phase of the project? 4.} What do you understand by organization culture? 5.} List the advantages of centralized and decentralized purchasing? 6.} What are the principal methods of taking into account time value of money, while evaluating the soundness of capital project? 7.} What are the factors to be considered before the site work begins to ensure smooth execution of project? 8.} What are cause of dispute in construction contract? Explain the various modes od resolving these disputes, giving advantage and disadvantage of each? Consumer Behavior 1. Would marketing in foreign countries require study of a popular country’s culture aspects and buyer behavior before marketing Khadi there? What aspects would need to be studied?
2. Suggest an approach to make Khadi garments popular among Indian youth. 3. Discuss whose decision it was to buy a microwave and when was the purchase decision made. 4. What factors influenced the purchase of the microwave? 5. What is likely to be the post-purchase behavior in this case and what is the significance of such behavior? 6. What is the significance of post-purchase behavior for the marketer? 1. Identify the relevant major problems and issues in this case. 2. Suggest a strategy to rectify the problems. 1. Why would some consumers have high-involvement levels in learning about this sales promotion? 2. Is a level of 75 percent comprehension realistic among those who become aware of an ad? Why or why not? 3. Do you think such promotions are likely to influence the quality image of the retail store? Explain. 1. What is the significance of acquiring a tattoo in India? Are tattoos considered a way of making a personality statement 2. Contact two educated persons who wear a tattoo (just not the name).Interview them to find out what does it mean to them? 3. Interview three of your friends. Find out about their self- concepts and what kind of tattoo would they like have. Consumer Behavior CASE 1-TUDOR FASHION Tudor fashions is a four -decade old company .Its two major product lines are footwear and ready - to- wear garments . It was nearly 10am and the company CEO, Prashant Gupta, decided to take a walk in the Connaught place area to observe people in general and office goers in particular, before going to his office on Barakhamba Road .His idea was to have a first - hand feeling of consumer response to the Tudor shoes and observe in general the footwear habit of urban Indians. He parked his car and walked purposefully. 1. What kind of information was the basis for the CEO's Decision about Tudor shoes? 2. Analyze the pros and cons of prashant's decision about Tudor. 3. Suggest an approach which in your view might have been successful in changing consumer's perceptions and attitudes about Tudor shoes.
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