KAZIAN ANSWER SHEETS. MBA.EMBA.DMS.ARAVIND 9901366442

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Retail Management
1. What are Retailing? Explain the functions of retailing
2. Describe in detail various ‘theories of retailing’
3. What are the several types of store locations ? Discuss
4. Describe three type of shopping centers
5. What is ‘customer relationship marketing’ ? briefly explain ‘Relationship Marketing strategies’ in
Retailing
6. What is meant by ‘Relationship Marketing’ ? Compare and contrast the relationship marketing in
organized and unorganized retail sectors
7. What are different ‘Retail promotion strategies’? Why media selection is a very important issue in
retail management
8. What do you mean by sales promotion? Write in detail different tools of sales promotion
Safety Management
1. Why safety is a must in an industry? Discuss.
2. Name at least ten personal protective equipments used in chemical industries, their brief
descriptions and utilities.
3. What are the different methods for hazarad identification? Define HAZOP and describe the end
result of such a study.
4. What is the difference between hazard and risk? Give examples.
5. Explain with examples how industrial workers can be motivated by the management.
6. Explain how management can be motivated.
7. Explain the following:
a) Fire prevention and fire protection. b) Accident prevention.
8. Explain safe working environment and workmen compensation act in industries.
Sales & Distribution Management
1. Identifying of buyers from non-buyers and eliminating calls on non-buyers is the prime and
prudent work of an effective sales person’’ – Explain.
2. Explain in detail various statistical sales forecasting techniques.
3. Discuss the essentials of a good compensation plan
4. Identify major channel alternatives considering type, number and responsibilities for distributing
FREEZE ice creams.
5. Explain the major activities involved in physical distribution.
6. What are the characteristics that you look for in