KAZIAN ANSWER SHEETS. MBA.EMBA.DMS.ARAVIND 9901366442

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strategies are emphasized in the text. List and briefly characterize the three differentiation strategies. 3. Prior research has shown that although consumers may have fairly good knowledge of the range of prices involved, surprisingly few can recall specific prices of products accurately. When examining products, consumers often employ reference prices. List the possible prices consumers use as their “reference.” 4. What are the three types of costs a company might incur? How do they differ? 5. From a brand-building perspective, television advertising has two particularly important strengths. List and briefly explain these strengths. 6. Assume you are a marketing manager that wishes pursue a process of strategic brand management. List the four main steps that you would most likely go through to accomplish this task. 7. How do opinion leaders mediate the affect of mass communications? 8. Give an example of a “branded customer experience.” Marketing Management 1. “Marketing research is the key to the success of a company.” Discuss the above statement, keeping in view an example of the recent past where application of market research helped in formulating the right marketing strategy. 2. Identify the advertising medium which is more effective in terms of cost and reach in relation to other media available to the marketer. Illustrate your responses with a specific advertising campaign. 3. As the marketing chief of a highly progressive herbal skin care company, poised to tap and penetrate the south Indian market, what kind of marketing organization you like to evolve? 4. All organization needs marketing”. Do you agree with this statement? If so, give reasons in support of your answer along with relevant examples from business and non-business sectors. 5. Define the term marketing. Discuss the scope and appropriateness of marketing function in satisfying human needs and wants. Given suitable examples. 6. Are intermediaries and their functions necessary aspects of marketing channels? Give reasons 0<strong>9901366442</strong> – 09902787224 Marketing Research 47. What is conjoint analysis? How does it help in marketing research? 48. What is market segmentation? On what ‘basis a market is segmented? 49. What is factor analysis? How does it help in interpretation of results? 50. Discuss the situations under which Factor Analysis can be used ? List the steps involved in using Factor Analysis. 51. Describe the precautions that should be taken while conducting marketing research based on secondary data.
52. What are the different Probability Sampling methods ? Explain with the help of examples. 53. Prepare a suitable marketing research proposal for helping GSL. 54. Develop a suitable questionnaire for the above proposal. Material Management 1. Explain the steps involved in systematic material handling analysis. 2. Explain the different methods of buying goods from abroad. 3. Discuss the criteria to be taken in to account in vendor rating. 4. Discuss the role of information in materials management. 5. Elaborate your understanding regarding analysis of sources of supply and its Evaluation. 55. What do you mean by Material planning ? Explain the factors affecting it. 6. Annual requirement of diesel oil for a power station is 120,000 liters. Purchases are made in bulks of 10,000 liters. The ordering cost is Rs. 37.50 per order and inventory carrying cost is Rs. 0.01 per liter. Find: (a) EPQ Total cost 7. Explain in brief the procedure of purchasing generally followed by an industry. 8. Discuss the role of material handling equipment in reducing the cost of storage and store room operations. 9. (a) Describe codification along with its importance. 10. Explain VED analysis. Write its advantages also. Material Management 1. What is the need for International Purchase? Discuss the procedure and problems in International Purchase. 2. Differentiate between independent and dependent demand inventory. Dependent demand inventory items do not need to be forecast. Why not? Explain with the help of examples? 3. If you reduce WIP then you expose many organizational bottlenecks." Comment on this statement. Also, state the reasons for your agreement/disagreement. 4. Explain how a performance appraisal system can be used in the context of materials management. What are the metrics of performance appraisal in materials management? 5. What is the scope of materials management? Define the various roles of materials management in the context of internal and external interfaces to a materials management system. 6. Why is negotiation an important aspect of purchasing? Describe the elements and objectives of negotiation. Also discuss the negotiation process and techniques. 7. Discuss the various losses in warehouses. What are the reasons of their generation? Discuss the procedure of preventing and controlling losses in a warehouse. 8. What are the measures you recommend to maintain inventory security in stores? Discuss in brief the problems and their remedies in case of valuation of finished goods and work-inprocess inventory. Operation Management
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KAZIAN ANSWER SHEETS. MBA.EMBA.DMS.ARAVIND 9901366442

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