G7_JAPAN

ARÇELİK
Our green journey
We are committed to tackling
climate change by pioneering
our industry in high-energyefficient
home appliances and
production processes. As a
trailblazing home appliances company our entire
value chain is crafted with efficiency, innovation
and sustainability. While expanding our global
presence, we strive to leave a better world for future
generations, true to our corporate vision: “Respects
the Globe, Respected Globally”.
The United Nations has set new Sustainable
Development Goals in order to help the world
combat massive challenges. Guided by the UN
Global Goals, we are passionate in protecting our
planet's depleting resources. We aim to increase
energy and material efficiency throughout our
product life cycle.
Water scarcity affects more than 40% of the global
population and this burden is projected to escalate.
By 2050, at least one in four people is likely to live in
a country affected by chronic or recurring shortages
of fresh water. As one endorsement of our passion,
we developed a dishwasher to consume only 5.5 liters
of water per wash.
Energy demand is estimated to increase by 50%
towards 2030. Given this scenario, energy efficiency
stands out as one of the most efficient methods to
contain carbon emissions. Knowing that energy
consumption during the use phase accounts for
95% of carbon emissions in the total life cycle of
household appliances, Arçelik rigorously invests
in R&D and innovation for superior energy and
resource efficiency. Some of our best examples
are refrigerators 20% and washing machines 70%
more efficient than A+++ class.
Among Europe's leading green companies
There is a huge potential for energy saving by
increasing energy efficiency through industrial
electric motors too. We strongly support the idea
to introduce only high-energy-efficient industrial
motors to the market.
Arçelik can proudly say that our efforts in energy
efficiency have positioned us among Europe's leading
green companies.
Taking an active role in global initiatives is
another pillar in our strategy to combat climate
change. As a manufacturer servicing 130 countries,
we are fully aligned with energy efficiency limits
relevant to our industry. Arçelik sits on the board
of CECED and supports EU regulations for ensuring
better implementation and enforcement.
Arçelik is one of the first signatories of the 2˚C
climate communiqué. We reaffirmed our strong
commitment to the new universal climate agreement
at COP21 in Paris, as the sole representative of
Turkey's white goods industry. We are privileged to be
part of the United for Efficiency (U4E) initiative, a key
project under the SE4ALL programme, which aims to
make sustainable energy for all a reality by 2030.
We also collaborate with local authorities and
advocate policy changes for transforming markets
with energy-efficient appliances. To promote the
transition to energy-efficient refrigerators in South
Africa and Thailand, we have become a partner
of U4E, the Efficient Appliances and Equipment
Global Partnership Programme led by UNEP.
In South Africa, only 47% of the population has
access to the power grid. This scenario has triggered
Arçelik to develop and produce a refrigerator that
runs on solar energy for South African provinces
without electricity.
Furthermore, we believe that incentivising
energy-efficient products is the key to achieve energy
efficiency in home appliances at a global level.
As set out in Paris, in order to hold global
temperature increases below 2˚C the climate plans
of developing countries need finance. Promoting
energy efficiency and low-carbon solutions can only
be achieved through integrated policies and multistakeholder
initiatives.
Arçelik is progressing steadily on a global path and
aspires to be a truly global player in its industry. Over
the past decade we have expanded our production
network to 15 manufacturing facilities worldwide.
Currently, we have 10 brands in our portfolio with
27,000 employees operating globally. With 60 years
of corporate legacy, we are poised to expand our
global market presence and break new ground via
continuous innovation and technological know-how,
coupled with competence to serve different markets.
Believing that gender equality is not only
a fundamental human right, but a necessary
foundation for a prosperous and sustainable world,
Arçelik firmly supports gender equality and the
empowerment of women, which also is part of the
SDG agenda. Following the footsteps of our parent
company Koç Holding, Arçelik has supported global
initiatives and implemented a series of programmes
to strengthen the gender-sensitive work environment
for women. Arçelik wholeheartedly supports the
“HeforShe”solidarity movement kicked off by UN
Women, the UN Entity for Gender Equality and the
Empowerment of Women, with all its employees,
authorised dealers and services.
HAKAN BULGURLU
CEO
www.arcelikas.com