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Russian ac<strong>to</strong>rs, in a semi-coordinated manner with the regime, might invest more in this<br />

ideological export in the future in order <strong>to</strong> compensate for the loss in terms of economic<br />

influence of the Putin-regime.<br />

Both Brexit and the refugee crisis provides a good opportunity for Russia <strong>to</strong> push its<br />

ideological narratives.<br />

The “weaponization” of the media will continue. A new doctrine on information is<br />

currently being formulated in Russia, <strong>to</strong> be accepted next year. 11 The expansion of the<br />

value export via media is planned <strong>to</strong> be accelerated in the future: according <strong>to</strong> the Russian<br />

Foreign Minister Sergey Lavrov’s recent speech on the 10-year anniversary of Russia<br />

Today, RT can expand <strong>to</strong> other countries, such as Serbia, Hungary, Romania, and Portugal<br />

as well. 12 Where these media outlets do not operate, alternative media may serve as the<br />

main channel of dissemination of regressive ideological messages.<br />

Recommendations<br />

<br />

<br />

The dispersion of the anti-progressive agenda in the EU Member States (MSs) we<br />

examined happens through different channels and <strong>to</strong>ols of ideological influence. The<br />

following channels are worth highlighting:<br />

o “grassroots” organizations and strong political influence on the far-right in<br />

Slovakia;<br />

o new media and far-right, far-left political parties and fringe organizations in the<br />

Czech Republic;<br />

o pro-Russian political organizations, ultra-conservative Christian organizations<br />

and broader nationalistic movements in Poland;<br />

o fringe media and the FPÖ in Austria;<br />

o right-wing political parties and some “pseudo-NGOs” in Hungary.<br />

Taking in<strong>to</strong> consideration the diversity of political and ideological influences in the<br />

respective countries, there can be no “one size fits all” strategy <strong>to</strong> push back the growing<br />

attempts of the export of ultraconservative values in these countries.<br />

With this in mind, we propose some general recommendations:<br />

1) More efforts are needed. The major difference is that while Russia is actively interfering<br />

with <strong>Europe</strong>an politics and societies, in <strong>Europe</strong> (and in the US) there are more discussions<br />

than actions. At the moment, the political will <strong>to</strong> push back the efforts of soft power<br />

tactics such as ideological export lack in the respective member states and beyond. While<br />

the <strong>Europe</strong>an Union has set out the task <strong>to</strong> “counter Russian propaganda,” 13 such efforts<br />

would require significant resources and a strong political support from the EU MSs—<br />

conditions that have not yet been fulfilled. Support for projects aiming at countering these<br />

11 See the following reports: http://www.kommersant.ru/doc/2829842,<br />

https://news.mail.ru/politics/23585916/?frommail=1, and the official description of the earlier version of the<br />

doctrine: http://www.scrf.gov.ru/documents/6/5.html.<br />

12 See speech at: https://www.youtube.com/watch?v=rwNmzD22dfg&app=desk<strong>to</strong>p<br />

13 See more on this in Gotev, G. (2015). „Tiny EU task force set up <strong>to</strong> counter Russian propaganda”<br />

http://www.euractiv.com/sections/global-europe/tiny-eu-task-force-set-counter-russian-propaganda-317148 and<br />

Jozwiak, R. (2015). „EU <strong>to</strong> counter Russian propaganda by promoting '<strong>Europe</strong>an values’”<br />

http://www.theguardian.com/world/2015/jun/25/eu-russia-propaganda-ukraine<br />

9

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