Cosmetic Surgery & Beauty #73

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Hair extensions are, very possibly, the greatest accessory you will ever
wear. Whether you have short hair that you want longer, wispy fi ne hair
you want thicker, or you just want to go from drab to absolutely fab,
professional hair extensions do not disappoint.
Hair extensions allow you to have long, thick, lust-worthy hair in a matter
of hours. In the right hands, they are virtually undetectable, can be worn up or
down and can last months on end, even up to a year. But, like most things in
life, it’s worthwhile to invest in the best.
For seamless results and the best quality human hair on the market, Joseph
Mourad, from his eponymous salon in Double Bay, Sydney, has long been the
go-to guy. In addition to being the consummate hair professional, he’s widely
sought after for the particular method he employs for applying hair extensions:
the ultrasonic cold fusion technique (more on that later).
Indeed, his hair extension methods are highly coveted the world over – with
celebrity clientele including entertainer Mel B and Grammy award-winning
recording artist Mya.
‘Hair extensions are about giving people beautiful and strong hair,’ says
Mourad. ‘Extensions provide volume, length and manageability – and make
getting ready for a night out or special occasion so much easier. It’s also
surprisingly aff ordable.’
Mourad prides himself on using only the highest quality human hair
extensions. He is skilled in all hair extension techniques but his preferred
method is the innovative ultrasonic cold fusion technique.
The cold fusion method uses ultrasound technology to attach the hair
extension to the client’s natural roots. The result is natural-looking hair
extensions that are virtually non-detectable.
IT’S ALL IN THE TECHNIQUE
The ultrasonic cold fusion technique allows for multi-strand bonding, making
the whole process effi cient and, importantly. Bonding clinical keratin with
keratin found in the hair shaft, the extensions are attached to the natural hair
very close to each other so there are no telltale signs.
‘The technology is so advanced and the bonding so seamless,’ says
Mourad. ‘It achieves impeccable results and the extensions can be completely
undetectable to the eye. And, because there is no use of heat, glue or clips to
bond the extensions, the client’s natural hair is not compromised or damaged.’
When applying the extensions, emphasis is placed on properly blending
colour and thickness with the natural hair. Attached strand by strand, the
extensions can be attached to long, short, straight or wavy hair as long as the
natural length is more than 2cm.
Each strand has about 20 hairs in it and a full head can take from 100 to
300 strands, depending on the required thickness. In just a few hours, hair is
transformed from short, thin strands to thick, long locks. ‘The latest advances
provide long and voluminous hair without the need to wait for natural hair to
grow out,’ says Mourad. ‘It can completely transform your look.’
Extensions can last anywhere between six and 12 months. Once attached,
the extensions can be treated as normal. ‘Care for your extensions the way
you would your natural hair,’ Mourad advises. ‘It’s important to be particularly
careful when combing and blow-drying your hair. However, hair extensions
can be cut and coloured just like your natural hair.’
When applied by a hair extension specialist, you can enjoy a full head of
fl owing, thicker hair – and look forward to a good hair day, every day. csbm
BEHIND
THE SCENES
Sydney hair extension specialist
Joseph Mourad with Mya (top) and Mel B
s_bukley / Shutterstock.com
Featureflash / Shutterstock.com
GROWING OUT A SHORT
HAIRCUT, OR JUST WANT
HAIR WITH THAT CERTAIN
VA-VA-VOOM APPEAL?
IT’S TIME TO LET YOUR HAIR DOWN!
CALL JOSEPH MOURAD HAIR &
BEAUTY FOR A COMPLIMENTARY
CONSULTATION.
WWW.JOSEPHMOURAD.COM.AU
PH 02 9328 2277
www.cosbeauty.com.au 111