2016 Holiday Tool Kit

FOR IMMEDIATE RELEASE:
Today’s Date
CATCHY HEADLINE HERE
More Informative Sub-headline Here
What:
Where:
When:
Who:
Why:
Visuals:
Brief description.
Address or general location.
Date and time, including best media “window.”
Event sponsor and / or beneficiary.
What is the purpose - try to use a good news hook.
What will the reporter see or hear at the event.
Interviews: List individuals available to speak with media (program directors,
program participants, etc.)
Contact: If the event is open to the public, who should they contact.
Conclude with one paragraph description of the work of the Army in your area.
About The Salvation Army: The Salvation Army, an evangelical part of the universal Christian
church established in 1865, has been supporting those in need in His name without
discrimination for 135 years in the United States. More than 35 million Americans receive
assistance from The Salvation Army each year through the broadest array of social services that
range from providing food for the hungry, relief for disaster victims, assistance for the disabled,
outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for
underprivileged children. About 82 cents of every dollar raised is used to support those services
in 5,000 communities nationwide. For more information, go to www.salvationarmy-socal.org
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